Influencer Marketing

Enabling digital initiatives via purposeful inception, management, adoption and

consumptionof content, information and apps

Marketing enablementBusiness transformation Software engineering and Product development

Purpose. Strategy. Implementation. Adoption Envision and Plan. Develop. Stabilize and Support Content and Digital Marketing Services. Digital Analytics. Event Marketing. Community building

Our ServicesUnderstand. Develop. Communicate

Initiatives to meet your goalsCustomer

Experiences Business Productivity Marketing Effectiveness

Technology-led Innovation

Enterprise ProjectManagement

Office 365 & SharePoint

Mobile, devices & cloud

Applications development

Technology business consultingWeb & Digital

Our Competencies

Rich Media

Digital Commerce

Web Presence

Mobile Firstand Multichannel

People Analytics

Enterprise Apps

Interactive Intranets

Project and Work Collaboration

Marketing Strategy and Execution

Digital and Social Marketing

Content Development

Web Presence

IT Governance and Enterprise Roadmap

Internet of Things

Software Product Engineering

Technology AdoptionProj

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Why are Influencers important?• Influencers are professionals, who have a good reputation and

aura to impact or influence other person’s perspective around any specific domain or technology.

• Influencers have varying scope of influence across various mediums including:• Social networks (LinkedIn, Twitter) • Publications (Books, blogs, media publications)• Public events, and social forums

• Audience under direct or indirect contact with the influencers can easily get influenced towards the brand or product promoted by the influencers, while a negative feedback by the influencer may have an adverse effect on the brand.

Characteristics of effective influencers:

• Consultants• Analysts• Association Leaders• IT and Business Executives• Media Industry Professionals.• Academics

LowInfluence

Moderate Influence

High Influence

Positive Employees / Vendor firms

Employees / Vendor firms

Market leaders

Neutral Casual new readers

Casual professionals / consultants

Analysts

Negative Unsatisfied customers

Competitor technology/ product lovers

Competitor firms

Influencers IdentificationInfluencers mostly include:

• Understand product/services offerings, and identify the key segments to target.• Research for initial list of profiles across analyst reports, articles, forums and various other

sources for identifying domain-specific influencers.• Develop a research framework for capturing all the relevant information, including relevant

attributes for each of the selected profile.• Identify appropriate criteria for categorization of the profiles as believers, haters, neutrals

etc., and also for filtering out irrelevant profiles.• Identify the rating mechanism for raking the profiles based on their attribute values.• Perform detailed research for the selected profiles to fetch details required for ranking the

profiles.• Analyse and create reports based on the information collected.

Methodology

Fig. 1. Ranking of profiles based on defined criteria

Fig 2. Analysis of the top profiles

Sample reports

Mapping the profiles on map enables:• Location based Analysis• Job Profile based Analysis• Activity based Analysis• Sentiment based Analysis

Sample reports - Influencer Mapping

The Advaiya difference

Partnerships – Investment in building partnerships with leading technology firms to enable strategic value for clients via relevant relationships, knowledge, and expertise

Flexibility – Unique model that allows us to work with clients as a vendor, valued partner, and a trusted advisor

Cost effective scaling - Competitive pricing along with the proven ability to provide capacity and scale, and adapt to the needs of our customers

Purpose led – Understanding our customer’s business purposes and goals, and providing relevant services to meet those desired outcomes

Extensive experience - Proven track record for relevant solutions enablement and services IP creation

Technology expertise – Expertise in working on leading edge technologies and unique learning model to quickly gain context

Design – Intrinsic to our all deliverables with focus on usability and esthetics, such that our work products appeal to customers

Process maturity – Our mature processes ensures providing visibility and control, effective and timely execution, and high quality delivered

LOCATIONSREDMOND (US), UDAIPUR AND DUBAI

3 PROJECTSCOMPLETED

1,200+ADVAIYAIS FOUNDED200

5YEARSOF ENTERPRISE IT, CONSULTING AND MARKETING EXPERIENCE

10+CLIENTS45+

What our clients say…“This is the best POC we had ever received…It will be heavily promoted through different Microsoft channels (internal and external) and it is expected to be a major deliverable for the SC team and a showcase for other MS groups.” – Leslie Kitz, Microsoft

“Advaiya is a top-notch company in terms of creativity, delivery, and connection to their customers.” – Dillon Bianchi, President, Uptown Treehouse, Inc.

“I just saw the presentation – it was phenomenal – truly, excellent work within an extremely short time frame.”  – VMware

“I recommended Advaiya to do this work, as I have been very pleased with our relationship for many years”  – Ira Brown, CEO - Project widgets Inc.

“Advaiya is rare in its combination of superb creative and visual services with deep technical know-how; An A+ in my book”  – Erick Watson, CPO - Moodwire

More Testimonials

“Advaiya has been a great partner. They provided excellent design and implementation of two different websites on a short timeline, delivering what we needed on time and on budget. They have been very responsive to all our needs.”– Howard Zeprun, CAO, Trident Capital

Select clientele

ADVAIYA SOLUTIONS, INC.17303 NE 39th Ct., Redmond, WA 98052Phone : +1 (425) 256 3123Fax : +1 (425) 256 3123

ADVAIYA SOLUTIONS PVT LTDG14-17, IT Park, MIA ExtensionUdaipur, India 313002Phone : +91 (294) 305 1100Fax : +91 (294) 305 1300

Contact Us

connect@advaiya.comwww.advaiya.com/blog www.advaiya.com