BTL ACTIVITY FOR SPRITE

SPRI

TE

BACK GROUND

oCLIENT HAS A BELOW THE LINE MARKETING ACTIVITIES PLAN TO PROMOTE ITS PRODUCT

o MR. SOHAIL RAJA (HEREINAFTER REFERRED TO AS CLIENT) AID TO THE OVERALL MARKETING CAMPAIGN

TARGET AUDIENCE

DEMOGRAPHIC SEGMENTATION:oCHILDREN AND TEENAGERS

oNO GENDER SEGMENTATION

oAIMED TO ALL CLASSES OF SOCIETY

BEHAVIORAL SEGMENTATION:oTASTE

oQUALITY

OBJECTIVE• GET THE MARKET SHARE

• RECALL OUR BRAND NAME WITH NEW FLAVOURS

• BRAND SWITCHOVER

• CREATING A GREATER TOP OF MIND BRAND AWARENESS

ACTIVITIESROAD ACTIVITIES:

1)I- WALKERS 2)SHOWER IN PARKS 3)PRINTED BALLOONS DISPLAYED ON METRO ROUTE

5) SPLASH OF WATER BUBBLES IN AIR AT SIGNAL

MALL ACTIVITIES:

1)DARTS WILL BE DISPLAYED OUT SIDE THE MALLS

2)MINUTE TO WIN IT WITH GIVE AWAYS (CAPS, KEY CHAINS,SHIRTS,BAGS,BALLS ETC.)

3) PHOTO SHOOT

SCHOOL ACTIVITIES:

1)SWIMMING GALA ACTIVITIES WITH GIFTS & SHOWER OF SPRITE

SCHOOL SWIMMING GALA• WE WILL CONDUCT ACTIVITY TO CREATE TOP OF MIND BRAND AWARENESS

AMONGST TARGET AUDIENCE IN DIFFERENT SCHOOLS OF LAHORE

• A SUPERVISORS WILL BE THERE TO INVOLVE TARGET AUDIENCE INTO

DIFFERENT POOL ACTIVITIES.

• GOOGLES AND SWIMMING COSTUMES WILL BE GIVEN

• A KIOSK WILL ALSO BE PLACED FOR THE PRODUCT TASTE TRIALS AND

PRODUCT SALES.

• SHORT LISTING, SELECTION AND TRAINING OF STAFF FOR THE MMU ACTIVITY• ARRANGEMENT OF PLASMA TV, SOUND SYSTEM, DVD PLAYER

• BRANDED PORTABLE KIOSK FOR THE ACTIVITY

• OBTAINING PERMISSIONS FROM THE LOCAL AUTHORITIES

MECHANICS

DART&MINUTE TO WIN ITo A FEMALE BRAND AMBASSADOR WILL STAND ALONG WITH THE DART WITH THE

PRODUCT RACK DISPLAYED ASIDE.

o SHE WILL ALSO TELL THE CUSTOMER ABOUT THE “MINUTE TO WIN IT” GAME SETUP OUTSIDE THE STORE IN WHICH THE CUSTOMER CAN PARTICIPATE.

o MALE BRAND AMBASSADOR WILL BE DEPUTED OUTSIDE THE STORE, AND WILL CATER TO THE CUSTOMERS. HE WILL GUIDE THE CUSTOMERS REGARDING GAME.

o ALL THE PRIZES WILL BE DISPLAYED ON THE PORTABLE KIOSK FOR THE CUSTOMERS ATTRACTION.

o DJ PLAYING THE SONGS TO ATTRACT THE TARGET MARKET

• SELECTION AND TRAINING OF STAFF• SELECTION OF MALLS• OBTAINING PERMISSIONS FROM THE SELECTED STORES• BRANDED KIOSKS

• PRIZES/ GIVEAWAYS

• MULTIMEDIA TO GIVE DIFFERENT BACKGROUND

MECHANICS

I- WALKERS• THIS ACTIVITY IS HIGHLY RECOMMENDED TO INDUCE SALES..

• ALL THE TRAFFIC OR PEDESTRIANS ON ROAD WILL SEE THE WALKERS.

• SHORT LISTING OF MARKETS/ HIGH TRAFFIC AREAS FOR THE ACTIVITY

• GIVING OUT THE NEW FLAVOR OF SPRITE AND WILL EXPLAIN THE PRODUCT FEATURE AND CONVINCE THE CUSTOMER TO PURCHASE IT.

• STAFF TO MOVE IN ASSIGNED TARGET AREAS/ROUTS

• STAFF WILL SALE SPRITE DURING THE ACTIVITY

• SELECTION AND TRAINING OF STAFF

• PERMISSION FROM THE AUTHORITIES

• UNIFORM OF I-WALKERS

• PRINTED FLEX

• DAILY REPORTING

MECHANICS

SPLASH OF WATER BUBBLES IN AIR AT SIGNAL

• WE ONLY NEED 2 SHOWERS FOR ONE

SIGNAL