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blockbuster BD blueprint

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Page 1: blockbuster BD blueprint
Page 2: blockbuster BD blueprint

Rolling

Stone

Page 3: blockbuster BD blueprint

Md. Motakabbir

Md. Ariful Islam

Md. Amrin Al Hasan

Mohammad Arif Hossain

Md. Mojahidul Islam Minhaj

A S M Zamilur Rahman Khan

Page 4: blockbuster BD blueprint

First cinema hall in Bangladesh was

built in Old Dhaka in 1915, named “The Picture House” and later renamed as

Shabistan

late 50s and 60s, Golden age of Bengali Film

In the 90s, cinema culture declined

The modern age was ushered in by

“Star Cineplex” in Bashundhara

(2002) & “Blockbuster” in JamunaFuture Park (2013)

Page 5: blockbuster BD blueprint

Service

Blueprint

A service planning help tool

Used for developing new innovative services as well as for improving existing services

Consists of a graphically-presented overview of the service process and its activities

Page 6: blockbuster BD blueprint

Great Movie or Picture

Quality

High SoundQuality

Comfortable Seating

arrangement

Rich food court

Well organized physical evidence

Page 7: blockbuster BD blueprint

During our visit

Page 8: blockbuster BD blueprint

Service Blue Print of Blockbuster Cinemas

Page 9: blockbuster BD blueprint

Service Blue Print of Blockbuster Cinemas (continued)

Page 10: blockbuster BD blueprint

Findi

ngs The customer services by their staffs are not up to the mark.

Their decoration over there is good but on many occasions their seats and washrooms found to be unclean.

Seats are not very comfortable except the “Club Royale”.

Online ticket purchasing automatically assigns seats and they always give bad locations and it’s not possible to change the location in their counters either.

Quality of their food items available in their food sections are poor compared to the Star Cineplex. Price of the foods is also a bit expensive.

Price of the tickets is higher in comparison with their overall services they are providing.

Page 11: blockbuster BD blueprint

Recommendations

The management needs to arrange training and development programs for their existing staffs and need to recruit more professional employees for the service.

They should provide standard quality on the seats for their customers which will make comfortable for the customers while enjoying the movie.

While tickets are purchasing through online, they should provide the available seats for the particular show, so that the customers can select the seats they prefer.

They should give importance to improve their food quality and introduce new and affordable pricing strategy for their food items.

They can redesign the pricing of their movie tickets to attract more customers.

Page 12: blockbuster BD blueprint

Conclu

sion• Performs the task in such a way that the customers are attracted towards the organization

• Guide for implementing the service plan by showing the sequence of steps needed to deliver a service

• Decisions on setting the right strategy, resources allocation, integration of service functions, and performance evaluation