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Blockbuster Proposal

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Blockbuster started out as a video store, in 1989, where customers can rent DVD’s.

It has since grown to include games, and now has a website which gains most of the business.

Through their website you can download films to rent and watch straight away. You can also download games straight to your gaming console.

Blockbuster has a few unique selling points including a range of trial plans, starting from £1.

Blockbuster was one of the first websites to allow you to rent games by downloading them.

If you buy a hard copy of anything online, they include free delivery.You are able to trade in older games and films.

Blockbuster also offer a selection of films exclusive to them, i.e. You cannot rent them from any other store.

BlockBuster

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• When refining a target audience for our marketing designs, we referred to the client brief and chose a younger audience of 16-21, possibly pupils, gamers, and people who are into comedy.

• We chose this audience as we thought they would be most likely to rent films and games, as they may not be able to afford the full DVD or Game. Also the younger generation are more likely to own gadgets that allow them to connect to the Blockbuster website and download films/games.

Target Audience

• We feel that the problem is that people are not aware of the different things that Blockbuster now offer.

• We aim to target this by going digital with our marketing campaigns, for example, including a QR code on our posters/billboards/stickers.

Problem...

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Initial Ideas...

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QR Code Stickers.

• The idea of stickers reflect our target audience, for example when walking around the streets in places such as Brighton, you are able to see stickers that have been stuck on signs, walls, bins, floors etc. Also by only putting images of iconic people from films and a QR code people will be more interested to find out exactly what that sticker is advertising.

• The QR code would lead them to the Blockbuster website where they could download the film that the image is from.

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The Facebook page also reflects our target audience as most people aged 16-21 have Facebook and are likely to ‘Like’ the Blockbuster page, this way the more people who ‘Like’ it the more awareness is raised. The Facebook page would also raise awareness by being able to ‘Post’ about latest offers, links to the website etc.

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