Azja Express, czyli jakie trendy w video marketingu

zapowiada rynek azjatycki

Martyna Tarnawska

In the West, online video means desktop; in Southeast Asia, it’s all about mobile.

http://apac.thinkwithgoogle.com/articles/video-southeast-asia-shift-to-mobile-what-it-means-for-marketers.html

digital marketing driven by ecommerce, not ads

mobile-only

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Dlaczego mówimy dziś o Azji?

#videoonlymobile #shortvideo

#onlineprimetime

#allinmassagingapp

#livestreaming

#socialcommerce

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Tencent, Alibaba & Baidu

https://www.slideshare.net/kleinerperkins/internet-trends-2017-report/209-KP_INTERNET_TRENDS_2017_PAGE

Tencent Alibaba

Baidu

Tencent, Alibaba & Baidu

Outside od Asia

https://www.slideshare.net/ActivateInc/think-again-tech-media-outlook-2017-67604099

Yes, technology is transforming Asian consumerism.

But you knew that already. But here’s the catch: technology alone is NOT the point.

TrendWatching

TrendWatching framework for Asia

#videoonlymobile

Which online activities are done by people at least as often via a smartphone as computer?

http://apac.thinkwithgoogle.com/intl/en/articles/how-southeast-asia-ecommerce-businesses-can-take-brands-to-next-level.html

The smartphone gap: the percent of people with smartphones, minus the percent of people with PCs

http://apac.thinkwithgoogle.com/intl/en/articles/how-southeast-asia-ecommerce-businesses-can-take-brands-to-next-level.html

5 of the top 10 countries with the highest smartphone penetration rate

in the world are located in Asia.http://apac.thinkwithgoogle.com/intl/en/articles/measuring-asias-mobile-transformation.html

30% of time spent on mobile

https://www.slideshare.net/kleinerperkins/internet-trends-2017-report/203-KP_INTERNET_TRENDS_2017_PAGE

Turn your Android smartphone into a 360° VR camera

https://www.indiegogo.com/projects/insta360-air-360-vr-clip-on-camera-for-smartphone

WeChat unveils live-streaming video drone

http://spot-message.com/

Smartphone specializes in selfies

http://www.oppo.com/in/smartphone-f1s

#onlineprimetime

Online prime-time isn’t a thing anymore

http://apac.thinkwithgoogle.com/articles/video-southeast-asia-shift-to-mobile-what-it-means-for-marketers.html

Mobile is revolutionizing marketing

https://www.youtube.com/watch?v=v8M0zpFopYw&index=4&list=PLlXABCJJ704gouCHwn3C9ZltDR5Udcyws

#allinmassagingapp

https://www.slideshare.net/ActivateInc/think-again-tech-media-outlook-2017-67604099

All on messaging

#shortvideo

There will be 153 million regularly watching China’s short videos in 2016.

This is estimated to reach 242 million by 2017, an increase of 58.2 percent.

https://jingdaily.com/short-video-luxury-marketing-china/

Top Video Streaming App

źródło

Supermarket proves fish freshness via Snapchat Stories

https://www.youtube.com/watch?v=2B4KSI_HJmQ

Ephemeral Korean Snapchat clone Snow

https://jrudddigital.com/2016/08/21/is-snapchat-getting-snow-balled-in-asia/

L’Oréal x Meipai

https://jingdaily.com/short-video-luxury-marketing-china/

Short Video x The United Nations

https://jingdaily.com/short-video-luxury-marketing-china/

#livestreaming

Live-streaming app has 50 million daily users

https://www.kuaishou.com/

Kuaishou

Livestreaming w wydaniu azjatyckim

Livestreaming w wydaniu azjatyckim

Top livestreaming apps in China

Najważniejsze funkcjonalności azjatyckich aplikacji live streaming

platform play to strenghts of devices and platforms

Najważniejsze funkcjonalności azjatyckich aplikacji live streaming

digital effects empower streamers with broadcast-enhacing tool

platform play to strenghts of devices and platforms

Najważniejsze funkcjonalności azjatyckich aplikacji live streaming

VR & AR embrace VR and emerging video formats

digital effects empower streamers with broadcast-enhacing tool

platform play to strenghts of devices and platforms

Najważniejsze funkcjonalności azjatyckich aplikacji live streaming

VR & AR embrace VR and emerging video formats

digital effects empower streamers with broadcast-enhacing tool

platform play to strenghts of devices and platforms

gamification encourage active participation

Najważniejsze funkcjonalności azjatyckich aplikacji live streaming

VR & AR embrace VR and emerging video formats

digital effects empower streamers with broadcast-enhacing tool

platform play to strenghts of devices and platforms

gamification encourage active participation

community leverage the features of social networks

Najważniejsze funkcjonalności azjatyckich aplikacji live streaming

VR & AR embrace VR and emerging video formats

digital effects empower streamers with broadcast-enhacing tool

platform play to strenghts of devices and platforms

gamification encourage active participation

community leverage the features of social networks

monetization model

https://www.mobileworldlive.com/apps/news-apps/chinas-live-streaming-app-inke-has-unique-monetisation-model-says-app-annie/

Unique monetisation model = gifts

Video banking services available online

https://www.sc.com/en/news-and-media/news/global/2016-07-21-video-banking-launch-asia-africa-mideast.html

Bank executive takes live lie test to prove honesty

https://www.ocbc.com/group/group-home.html

http://www.koreatimes.co.kr/www/news/nation/2015/04/116_177040.html

Meokbang

"Koreans have long valued dining together with family members and friends.

Because more Koreans are living alone these days, they appear to find meokbang as an alternative way

of experiencing community.”

pop singer Hwang Jin-i

#socialcommerce

Technology isn’t at odds with craftsmanship, it’s just a new tool for

filmmaking and storytelling

filmmmaker Jon Favreau at TEDxHollywood

Selling via Alibaba's ecommerce arm Tmall

https://www.youtube.com/watch?v=5oo_pvFR0MQ

In China nearly half of all e-commerce sales are made with mobile devices

https://www.appannie.com/en/insights/market-data/retailers-asia-take-lead-mobile-innovations/

See now, buy now

KFC’s live stream on Tmall

Maybelline sells 10,000 lipsticks in China within two hours

http://socialbrandwatch.com/maybelline-sells-10000-lipsticks-china-within-two-hours/

Retail sales of virtual reality (VR) in China will grow from 95 million in 2016

to 234 million in 2017.https://www.emarketer.com/Article/Top-Trends-China-2017/1014962

The First Complete VR Shopping Experience

https://www.youtube.com/watch?v=-HcKRBKlilg

Buy+ Alibaba

Coca-Cola beverages complement moviegoers' emotions

https://www.youtube.com/watch?v=2B4KSI_HJmQ

podsumowując

#allinmessagingapp3

#videoonlymobile1

#livestreaming5

#socialcommerce6

#onlineprimetime2

#shortvideo4

https://nextconf.eu/2016/09/next16-asia-wechat-says-william-bao-bean/

China is mobile only

Livestreaming

https://www.slideshare.net/kleinerperkins/internet-trends-2017-report/203-KP_INTERNET_TRENDS_2017_PAGE

It’s not the technology that changes the world. It’s the dreams behind the

technology.

Jack Ma, founder of Alibaba

#prasówka

Live Video Asia – Opportunities for Brands in 2017

Video Streaming in Asia Mobile Live Streaming Expands Into

New Markets

Top Trends China 2017

Video in Southeast Asia: the Shift to Mobile and What It Means

for Marketers

Consumer Barometer with Google

Why Facebook has a hard time overtaking WeChat – William

Bao Bean

Internet Trends 2017 Report

Dziękuję!

Martyna Tarnawska social media trainer

pl.linkedin.com/in/martynatarnawska

martyna@socjomania.pl

@mtarnawska

www.facebook.com/martyna.tarnawska