Buyer Persona OverviewOctober, 2015

Jet-Setting JordanBACKGROUND:• Architect of Ports for Atkins Global • Has worked at the same company for 5

years.• Studied Architecture at the University of

Miami• Married with 3 children (14, 18, and 20)

DEMOGRAPHICS:• Female• Age 40-50• Dual HH Income: $200,000• Miami Suburbanite

IDENTIFIERS:• Hard Working• Flies all over the world for Projects• Only sleeps 4 hours a night

Jet-Setting JordanGOALS:• Win as many projects as she can• Support family

CHALLENGES:• Dealing with difficult clients• Adapting to different time zones

HOW WE HELP:• Have her coffee order ready

when she arrives with our Starbucks App

• Have Starbucks locations all around the world for homely comforts when abroad

Jet-Setting JordanREAL QUOTES:• “I couldn't even think of dealing with

all these time-zone changes without my morning coffee."

• “I love getting drive-thru Starbucks on my way to work. It's just so convenient!"

• “It's nice to see a Starbucks in whatever country I go to, because I know I'll be able to get my signature coffee."

COMMON OBJECTIVES:• Stay alert and productive in business

meetings both here and overseas.• Have enough energy by the end of the

day to interact with my family.

Jet-Setting JordanSOCIAL MEDIA MESSAGING:• Tweet:

'Tis the season for Pumpkin-Spice. Wonder if they have it in Dubai though #2moreweeks

• Facebook Post:This morning I took two of my daughters to school, grabbed my coffee, and pitched my project to a new client. Productivity smells almost as good as this Pumpkin-Spice!

• Instagram: The most beautiful Starbucks I think I've ever seen #lovemyjob #dubaimall #starbucks