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Who wants to see a Magic Trick?
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Fitting Square Pegs into Round Holes
@mikegstowe
Who wants to see a Magic Trick?
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There’s an easy way to fit Square Pegs into Round Holes…
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MAGIC
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But first
I need 4 Volunteers
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Who wants to see a Magic Trick?
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Who wants to see a Magic Trick?
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Who wants to see a Magic Trick?
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Well…
That didn’t work.
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What do you do?What’s your company do?Where do you want to be in 10 years?
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Lessons Learned:1. They don’t think like me2. They all do different things3. They all want different things
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YOUR ADVOCATES
Are Unique.
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THE SECRET:Everyone is a Square Peg
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Another Question:Why are you here?
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Lessons Learned:1. For their own goals/ desires2. Because they have an interest in
advocacy3. Because I asked them to come on stage
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START WITHTHE SINGULARITY
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THENASK QUESTIONS
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ANDCREATE A CUSTOM ENVIRONMENT
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WHY?
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You can’t help them help youUntil you know what they’re capable of
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And you can’t keep them engagedUntil you know what they want in return
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Let’s try the
Magic Trick (again)
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Your advocates are there because they WANT to be.
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They are waiting to show the world what they can do.
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They are waiting for you to ask.
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Because square pegs don’t fit in round holes.
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And marketing isn’t MAGIC
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THANK YOU
@mikegstowe
