Copyright ©2016 IT Central Station.All rights reserved.

The ROI of Reviews

Russell Rothstein, CEO of IT Central StationAnand Akela, AppDynamics

Advocamp 2016

Copyright ©2016 IT Central Station.All rights reserved. 4

Companies Seeing ROI From Product Reviews:

Key Takeaways• Use more than 1 product review site

• Product review sites have different audiences (e.g. SMB vs enterprise) – choose wisely

• Measure the ROI from product reviews – leads, opportunities and sales