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"Building a website that

converts visitors

into customers"

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Topics Covered

1) Discover what website usability really means2) How to test whether your site is easy to use or not3) When do you need a substantial redesign4) Understanding how Conversion Rate Optimisation

(CRO) works

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Server uptime

Broken links

Mobile responsiveness

Availability and Accessibility

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Simplicity

Familiarity

Consistency

Guidance

Direct feedback

Good information

architecture

Clarity

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Learnability

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Credibility

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Relevancy

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Site load‐time is reasonable

Adequate text‐to‐background contrast

Font size/spacing is easy to read

Flash & add‐ons are used sparingly

Images have appropriate ALT tag

Site has custom not‐found/404 page

Main navigation is easily identifiable

Navigation labels are clear & concise

Number of buttons/links is reasonable

Company logo is linked to home‐page

Links are consistent & easy to identify

Site search is easy to access

Accessibility Identity

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Company logo is prominently placed

Tagline makes company’s purpose clear

Home‐page is digestible in 5 seconds

Clear path to company information

Clear path to contact information

Major headings are clear & descriptive

Critical content is above the “fold”

Styles & colors are consistent

Emphasis (bold, etc.) is used sparingly

Ads & pop‐ups are unobtrusive

Main copy is concise & explanatory

URLs are meaningful & user‐friendly

HTML page titles are explanatory

NavigationContent

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Your website looks and feels outdated

Your website is difficult to navigate

Your website is not optimised for SEO

Your website has slow performance

Your website is not mobile friendly

Your website is hard to keep updated

Your website does not represent your business anymore

When you have to redesign your website

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Conversion Rate Optimization is the practice of increasingthe amount of online sales and leads on a website, withoutincreasing the amount of web visitors.

Conversion Rate Optimization

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