FAQ PAGEthat are COSTING YOUBUSINESSand how to write one that

@CopywriteMattrs

converts cruisers intoCUSTOMERS

FAQ PAGE

Does anyone even read that page on a website?

Short answer:YES.

Potential customers with questions read

FAQ pages.

An effective FAQ page soothes potential customers’ anxiety about buying.

With their questions answered, they will rush to hand over their cash.

STOP customers from walking away. Give them a

well-written FAQ page!

Watch out for these COMMON FAQ PAGE

FAILS

Your FAQ pageisn’t useful

1#

Questions like…

are not questions anyone actually

asks.

Why am I so awesome?

Readers know that and you

look like a schmuck.

So don’t . . . just don’t.

Your FAQ page is

too salesy

2#

Your FAQ page can help to

overcome barriers and

deal with objections.

It’s not the right page for

promoting your featuresand benefits. That’s for the

product pages!

Your FAQ page has

too much content

3#

If you find yourself

writing a lot of questions, your main pages are

probably short of essential

details.

Duplicate information is also a no-no.

Your FAQ pagedoesn’t

include any keywords

4#

Google prefers that you write pages with one focus and your

FAQ page is going to cover a number of topics but…

That doesn’t mean you should ignore keywords.

Your FAQ page is

impossible to find

5#

Hunting around for answers is

going to frustrate

customers...

and that’s not a good

buying mood!

I’m outtahere!

How to WRITE A

FAQ PAGE THAT

CONVERTS

BeUSEFUL

1#

Pay attention to the questions customers are asking.

Step through the buying process and imagine what someone needs to knowor may be worried about.

Show SomePERSONALITY

2#

Be friendly and conversational, just as if you were answering the

questions over the phone.

Don’t be afraid to show off your sense of humour(if you have one).

Answering questions in videos is a great way to make the content feel more personal.

Write the Questions from the

CUSTOMERS’ POINT OF

VIEW

3#

Write the questions using first person pronouns.

Can I cancel my order?

Can you ship my order overseas?

Then, write the answers from a person within the company, just like a real conversation!

Make it EASY TO

NAVIGATE

4#

If you find yourself writing a lot of questions, group them together into appropriate topics.

A search function will help customers find the answers they’re looking for faster, and they’ll thank you for this.

Understand the KEYWORDS

yourCUSTOMERS

USE

5#

Research the words and phrases your customers use online and use them in your questions and answers.

Write enough content for each question/answer combo to get Google’s attention (300+ words) and give each its own page and keyword focus.

Include a CALL TO ACTION

6#

Each page of marketing you write should have a call to action, including your FAQ page!

Remind them what to do next.

Let them CONTACT

You

7#

Let them know that you’re available to answer any other questions they have.

A FAQ page can help you help your customers to

SAY YES —but only if you write it well enough to

make it count!

Want to write more PROFITABLE COPY?

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