Several important tips on Mobile Marketing

for 2015

A little bit about me…

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Beata Green Strategy Director, HeadChannel

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Would you like your business to succeed?

… in today’s rapidly changing world?

Here are some tips we prepared for making sure…

… that you have best chance ever

Look out for trends in business, the hottest one right now is:

… Mobile Marketing

How do we know it’s the hottest

trend?

Over 50% of YouTube traffic now…

… comes from mobile devices

The question is how to use mobile

marketing most effectively?

Start with a mobile website

Most mobile users use their…

… to view mobile websites, which makes them less willing to download your app

iPads iPhones smartphones

Most of their devices are…

…overloaded with

photos

videos

apps

… and so on

If they want to know about your product or

service they first have to decide…

… if they are going to sacrifice

their priceless

space

So build or commission a responsive design

… that will adjust to different screens

Almost 90% of mobile device users claim that a mobile website should be…

… at least as good as the desktop version

Don’t forget about email optimisation…

…for mobile either @

Stats show that over half of emails…

…come from mobile phones and tablets

Keep it simple - space on a mobile screen is limited

content should be adjusted

Avoid multiple forms

…and small links

Make your mobile ad message clear at a glance

Contact us today and we’ll help you build a mobile website that you and

your customers will love.

Keep it fast

Most users leave the page if it takes

too long to load

Keep it coherent Include only

content related to users’ actions and

expectations

Optimise your Call To Action

1. Make sure all buttons are large enough

2. Use timing 3. Ensure that

colour is used to best effect

Use Google AdWords Call Extension

In the case of mobile devices this has been

shown to convert customers

Check your website’s responsive design…

…on all kinds of mobile devices

Does the site look equally good on:

?

Make sure that the site is easy to use and accessible to…

…as many users as possible even those with disabilities

Stay open to changes

… regularly test how your customers found you

Remember that there is always something that can be done better, so learn continuously how to

improve your web presence

Learn from others’ mistakes

Stay tuned in with the latest

marketing trends and how

you can use them to your advantage…

Check coupons in your pocket

…to keep pace... and the upper hand

Read our blog: HeadChannel.co.uk/blog/category/emarketing-seo