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Many B2B prospects prefer to read and engage via mobile devices (mostly smartphones and tablets). This is why you need to devote time and resources to mobile marketing. Follow these rules to make sure your B2B mobile marketing efforts are rewarded:
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Mobile Marketing Revolution
Get on Board with the B2B Mobile Marketing Revolution
Christopher [email protected]
Mobile Marketing
2013 B2B Companies:• Only allocated 1.7% of their
marketing budgets for mobile apps• Only 1.4% for mobile well and apps• Only 0.7% for SMS text messaging
B2B Prospects
Many B2B prospects prefer to read and engage via mobile devices
(mostly smartphone and tablet).
This is why you need to devote time and resources to mobile marketing.
There’s Still Time
Don’t fret if you have not been active in mobile marketing…
chances are your competitors have not been active either.
Follow these Rules
Follow these rules to be sure that your B2B mobile marketing efforts
are being rewarded:
Rule 1: Mobile Email
Mobile Friendly Emails –
43% of emails are opened on phones or tablets
To be readable on mobile devices, design your email under 600 pixels wide
Rule # 1
Check that your graphics will render properly in a small space
Rule 2: Brief Messages
Keep Your Messages Brief –
Few prospects will sift through pages of text to find what they want
Noted Marketing Expert, Chris Brogan, States:
Rule # 2
“If you don’t pay attention to what someone would want from you when they’re on a mobile device versus what they want from you when they’re on their desktop, you’re missing a huge opportunity.”
Rule 3: Singular Offer
Have One Simple Offer –
Multiple calls to action (CTA) do not work in mobile marketing
Difficult to understand CTAs do not work either
Rule # 3
You will do best to make the offer singular and very simple
Rule 4: Mobile Pages
Use Mobile Specific Landing Pages –
The practice of intricate landing pages may work great for desktops
But do not fare well in a mobile marketing environment
Rule # 4
Mobile viewers require mobile-friendly pages
Rule 5: Test First
Test Before You Launch –
It is extremely important for mobile marketers to check how websites and landing pages render on every major type of device
Rule # 5
For emails, check HTML and text-only versions
Rule 6: Trade Shows
Mobile Marketing at Trade Shows –
Utilize mobile marketing at industry trade shows and conferences
Provide attendees and visitors to your booth with real-time offers and show-related content
Rule # 6
Rule 7: Use QR Codes
Utilize QR Codes –
QR codes are two-dimensional bar codes – allowing prospects to access information
Including: • Product data• Offers• Video • Audio
Rule # 7
• Coupons• Connections• Social Media• Websites
Best of Luck
These practices will help you on your way to B2B mobile
marketing success –
Best of success!
Check Back!
Check back in the coming weeks to learn more about B2B marketing and
lead generation!
Download our Lead Generation eBook:
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About Fusion Marketing Partners
Christopher Ryan, CEO
We Do This:
Brand building/messagingWebsite optimizationContent creationLead generation
You Get This:Much greater levels of awarenessHigher quantities of qualified leadsAbility to generate faster revenue
Lots more information at:
http://FusionMarketingPartners.com/
http://Greatb2BMarketing.com (blog)
