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87% of B2B buyers say
content has an impact
on vendor selection
35% of marketing
professionals worldwide
say content marketing is
their leading focus
93% of B2B marketers
use content marketing
The average B2B company
spends more than 25% of
their marketing budget on
content to drive leads
Companies spend more
than $2 Trillion on
acquisitions every year
The failure rate of
mergers & acquisitions is
between 70% and 90%
Brands that create
15 blog posts per
month average
1,200 new leads per
month
82% of marketers
who blog daily report
positive ROI for
inbound efforts
B2B marketers
using blogs
generate 67%
more leads
Small businesses
with blogs generate
126% more leads
Business posts get the most engagement after hours between 5:00pm-1:00am
However, only 28.5% of posts
are sent after hours
Using at least 1 hashtag in a
post can increase engagement
However, 84% of posts do
not use any hashtags
Web Traffic (63%)
Social Sharing (50%)
SEO Rankings (44%)
Time on Site (40%)
Lead Quality (54%)
Lead Quantity (48%)
Web Traffic (63%)
Direct Sales (39%)
Social Sharing (50%)
SEO Rankings (44%)
Time on Site (40%)
Lead Quality (54%)
Lead Quantity (48%)
Web Traffic (63%)
Direct Sales (39%)
Social Sharing (50%)
SEO Rankings (44%)
Time on Site (40%)
Customer Feedback (39%)
Lead Quality (54%)
Lead Quantity (48%)
Web Traffic (63%)
Direct Sales (39%)
Social Sharing (50%)
Inbound Links (34%)
SEO Rankings (44%)
Time on Site (40%)
Customer Feedback (39%)
Lead Quality (54%)
Lead Quantity (48%)
Web Traffic (63%)
Direct Sales (39%)
Social Sharing (50%)
Inbound Links (34%)
SEO Rankings (44%)
Time on Site (40%)
Subscriber Growth
(32%)
Customer Feedback (39%)
Lead Quality (54%)
Lead Quantity (48%)
86% of smartphone
owners use their device
for local search
9 of 10 smartphone
searches end in an action
Set your budget too high, you could
have financial struggles
Set you budget too low, you could
lose out on potential revenue
95% of IT buyers use social
media for business every month
Social networks influence 7 out of 10
IT buyers in each of the 5 phases of
decision making
Social networks influence 7 out of 10
IT buyers in each of the 5 phases of
decision making
IT buyers are 50% more likely to
engage with vendors on LinkedIn
than any other social network
IT buyers are 50% more likely to
engage with vendors on LinkedIn
than any other social network
2 in 3 IT buyers are willing to
connect with vendors on LinkedIn
3 of 4 IT buyers are open to having
a conversation with a new vendor
2 in 3 IT buyers are willing to
connect with vendors on LinkedIn
3 out of 5 healthcare decision
makers base purchasing decisions
on improving clinical outcomes
Nearly half make new
purchases to lower costs
of healthcare purchases are made
within 6 months of starting the
buying process
are made
within 12 months74%
43%
76% of Chief Marketing
Officers consider lead
generation their biggest
challenge
59% of Chief Marketing
Officers expect automated
solutions to increase
efficiency and
effectiveness of their
marketing plans
Businesses using
marketing
automation to
nurture prospects
experience a
451% increase in
qualified leads
47% of nurtured leads make larger
purchases over non-nurtured
leads
Companies that
excel at lead
nurturing generate
50% more sales-
ready leads at
33% lower cost
THANKS FOR READING!
If you need help marketing your B2B company, contact us:
Clarity Quest Marketingwww.clarityqst.com