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Using Social Media

to grow your business

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Topics Covered

1) Understanding what Social Media is and isn’t2) The advantages of Social Media Marketing3) Tracking the online conversation4) The main social media tools5) Building an effective Social Media presence6) Converting Social Media activity into leads and sales

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What is Social Media?

This new form of media makes thetransfer of text, photos, audio, video,and information in general increasinglyfluid among internet users.

Social Media has relevance not only forregular internet users, but business aswell.

Social media refers to the means ofinteractions among people in whichthey create, share, and/or exchangeinformation and ideas in virtualcommunities and networks.

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Traditional Vs. Social Media

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You can get exposure to Quora’s 2.5 million monthly visitors worldwide.

You can demonstrate your expertise on almost any topic.

You can get insights from experts in any industry.

You can give direct answers to anyone asking about your business, products, or services.

You can share content from other websites (including your own) in topic-focused boards on your profile.

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Cost related

Social Interaction

Interactivity

Targeted Marketing

Customer Service

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First thing. Head over to Google Alerts and enter the keywords you want tomonitor. This is the easy one.

Then do the same over at Socialmention Alerts. An easy one too. However,these first two ones are a little bit slow so continue reading.

Register an account on Netvibes.com and once your done keep that Internetbrowser window open.

Open one more window In the new window, go to socialmention.com and perform a search on the

keywords (for example the name of your brand) you want to track. Once you have gotten your result. Look for the orange RSS icon in the top right

corner. Click the RSS Feed icon. Now select the link in your web browser and copy Switch back to the window where you have your new Netvibes.com page. In the top, press new Tab and name it with the keyword you searched for. In the top left, click the green button ‘Ad Content’ and choose Ad a Feed in the

drop down menu.

21 Steps on How to Monitor Your Brand Online and Keep Track of the Conversation

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Place your marker in the field that says ‘Enter a feed address or website URL forauto detection’ and paste

Press the button Add Feed besides your pasted link. Now press the little green button that says ‘add’ and you search result will be

displayed in the bottom field below the Tab that you just named. Switch windows and perform the same search in Socialmention but this time click

the tab Microblogs above the search field Redo the entire process and you have added your next search. Once you are done you should have searches in each and every area from the web. Now Switch window back to the one with Social Mention and go to Icerocket.com On Icerocket you will find the RSS results to the left. Now perform the same process except for creating new tabs in Netvibes. Once done, go to Twingly.com and perform the same searches on both Blogs and

Microblogs. Last thing to do. Go to the preferences of your internet browser and change your

startpage to netvibes.com

21 Steps on How to Monitor Your Brand Online and Keep Track of the Conversation

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Social Media Tools

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Building an effective Social Media presence

Research where your customers are

Set up your profiles on the social media sites that your prospects and customers are on

Brand your profile

Import your email contacts and follow all your customers, past and present

Spruce your blog up (you’re going to need some content to share on your social sites)

Set up your listening posts

Sequence your content and schedule it for distribution across the social channel of choice

Think and Focus on Visuals

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Converting Social Media activity into leads and sales

Audit

Target, Target, Target!

Leverage Existing Databases

Content Marketing on Steroids

Decision Maker’s neeDs

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Coming Up

How to get to

the top of the

search engines (SEO)