Upload
eventbrite-uk
View
284
Download
0
Embed Size (px)
Citation preview
#EB_Training
How to use Twitter.
Before, during and after your events to maximise your opportunities.
So… What do your “people” want?
Conflict , being authentic and creating a story for the audience.
And… How social are your attendees?
#EB_TRAINING
#EB_TRAINING
So it’s you and content….
#EB_TRAINING
But THIS is what you want!
And this as well
How you could use Twitter BEFORE your event.
It’s the same for brands.
It’s USED to be all about planning ahead.
Or at least…
Ideas like this…
Or talking about sports…
And asking questions…
#EB_TRAINING
Creating content…
Or “hijacking” the weather
Doing some funny stuff…
Or hijacking TV shows as….
Hashtagging everything – but not too much
Allowing miniature moments of joy…
Use Twitter Advertising and Analytics
#EB_TRAINING
Every Minute Marketing.
#EB_TRAINING
The Tools are here..
It’s hard work…
#EB_TRAINING
But it’s amazingly rewarding… and cost effective Twitter Advertising. when you get it right.
#EB_TRAINING
Use Analytics to learn more…
#EB_TRAINING
Use hashtags to build lists / Tweetbe.at
#EB_TRAINING
You could use this Tool. @Follogro
#EB_TRAINING
Make sure you are tweeting to the right people at the right time.
#EB_TRAINING
Twtrland
Klout
Can be Used to Schedule As Well…
You could use this Tool. @Follogro
#EB_TRAINING
It does THIS to your Klout Score.
#EB_TRAINING
How you could use Twitter DURING your event.
#EB_TRAINING
Become your own PR person!
#EB_TRAINING
Drip feed information at your event.
• You could use Buffer App or Klout
• To time tweets out. • Or get someone to do it for you .
• And get your attendees to interact together.
• Or maybe fill out a survey on the subject?
Show your event OFF live (if you dare!)
#EB_TRAINING
Tag Board
Tweet Beam
LiveTweetApp
How you could use Twitter AFTER your event.
#EB_TRAINING
You can see if it worked on Twitonomy
#EB_TRAINING
See the “sentiment” with TalkWalker
Talk Walker
#EB_TRAINING
And then add a story…. We will.
And make sure everyone gets something from you.
#EB_TRAINING
Tweet #EB_TRAINING and get all the notes and the video clip
#EB_TRAINING
#EB_TRAINING
Twitter: The No.1 startup tool for building a global event brand!
Who am I?
The ProblemWe are a poor startup.Zero brand awareness.Zero cash in bank.
Zero spend for any advertising.
The SolutionMap out and follow all competitors.
Study who they are following. Network through all their followers. This gives you a map to success.
The SolutionFOLLOW INDUSTRY AWARDS!
The best companies will be listed.They will all be on Twitter.
You can map out an entire client base.
The SolutionHaving the Twitter app on your
mobile is paramount.It enables you to use every spare
second to engage with your audience.
The SolutionUnlike the heavily regulated Linkedin Twitter remains the Wild West and you can still Direct Tweet ANYONE!
The SolutionMost customers you want to reach have Twitter on their mobiles.You can reach them in seconds
direct to to their pocket!
The SolutionRE‐TWEET other influencers
content. You become an influencer.
Re‐Tweet other peoples expensive content.
Don’t redesign the Wheel.
The SolutionPiggyback #’s trends!
#dragonsden#SXSW
#MWC2015
IN A START UP YOU NEED TO WORK HARDER AND SMARTER THAN
ANYONE ELSE FAILURE IS NOT AN OPTION
The SolutionRemember every director you want to get hold of has Twitter on their mobile. No guessing emails wasting time. Just Direct Tweet and their pocket is buzzing in seconds.
for Event OrganisersTricks, Tips and Pitfalls
Mark Tugwell,Badman Media#KeepItBadman
Why Social Media for Events?A significant part of people’s lives are spent online.
The potential audience is HUGE.
Social Media offers an engaging two‐way communication process.
People are likely to show interest in something their friends have recommended.
In a recent survey, 78% of 1000 event organisers consider Social Media to be important or very important for event marketing.
Why Facebook for Events?1.4 billion people use Facebook each month.
Of which around 60% log in every day.
In the UK: 24 million daily users.
Average user has 230 friends, and is connected to 80pages/groups/events.
30 billion pieces of content shared each month.
It is still the Number 1 visited Social Network
2nd most visited website and 2nd largest source of user traffic to external sites.
So how do I stand out?Facebook Reach – Organic/Paid
The ‘Facebook Algorithm’ – 1,500+ possible posts in our News Feeds.
Of which we are shown 300.
Content is King.
But make it relevant and engaging, or your ‘fans’ will start turning away.
Getting Started…Get your marketing plan together
Decide on your audience, find out how to connect with them
Value Proposition
Be prepared to consider feedback
Consider your timeframe, relative to the size of your event
Gather content
Update your Cover Photo and Profile Picture, and keep your Page up to date.
Start telling the world!
Create an Event Page
Consider Paid Advertising
Facebook and my Event: Will it work?
ConsTime ConsumingPoor Organic ReachFree features are good but not greatNot always the most effective medium
Facebook and my Event: Will it work?
ProsPaid Targeting is extremely powerful… if you know your audience.Complete integration with your other mediums.The ability to create pages within your Facebook page itself.
Thank you for ListeningCome and have a drink with me at the end!
Mark Tugwellwww.badmanmedia.co.uk#KeepItBadman
1
Social Media Tips & TricksRakhi Sinha | @britenw | March 2015
On the agenda today:The theory:• What is Eventbrite?• Setting up your event (for success)• Tools to promote and spread the word• Using data to sell tickets
What is Eventbrite?
Create, promote and sell tickets for any event
imaginable
…and a place of event discovery
concerts
class reunion
festival
block party
hiking
politics turkey trot
dance
training
wine tasting
theater volunteering marathon
poetry live music
arts & crafts
fashion
fun run
race fundraiser hiking
comedy
car rally
networking summits parades
expeditions dating tea party design
As an event organiser, how can Eventbrite help me?
• Makes your job a lot easier!• Increase awareness of event• Collect data for attendees• Collect payment in advance• Send invitations• Seamless communication with attendees• 24/7 customer support
Ticket Types
Event Privacy
Select categories carefully….
Create a customised event page
Collect Attendee Information
Consider which details
you need - &
which you don’
t
Ask Custom Questions
Dietary info / mailing list / t-shirt size
Event Dashboard This is your event HQ!
Promo Codes
Use for VIPs; press; friends and family
Send Email Invitations
Social integrations
Turns attendees into your
biggest promoters
Promotional Chart
Learn how people are finding your event. (you might be surprised)
Tracking LinksEvent partners are essential. But which are the most useful?
Managing Waitlists~> A good problem to have!
Email updates to attendees
Event updates; joining information
Entry Manager Check-in guests using an iPhone, Android or iPad
Event Reports Analyse trends and
buying patterns
Social StreamCollates images and tweets on the hashtag; helps promote the next event
Survey Monkey Discover what attendees
*really* thought!