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This presentation was made to the New England PGA on February 3, 2014. How to effectively use new communication tools to grow your golf and teaching business.
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Using New Communication Tools to Grow Your Business & Value
Presented by Alex Pedicini & Krishna Ramchandran, UbersenseFebruary 3, 2014
Agenda
1) Why these are important
2) Overview of tools
3) Using these tools in practice
4) Real life examples
About Ubersense
• Based in Boston
• Free video analysis app for iPhone/iPad
•Downloaded over 2m times
• Record, Analyze, Share video instantly
• Compare swings to PGA players
Overview
Most Important thing:
Be where your clients are!
By the Numbers
• Facebook: 1.19 billion active users
• Google+: 540 million
• LinkedIn: 259 million
• Twitter: 232 million
• Instagram: 150 million
source: http://dustn.tv/active-users-2013/
By the Numbers
• 56% of Americans own a smartphone
• 34% own a tablet
• This means we are connected 24/7
source: http://www.brandwatch.com/2013/06/smartphone-and-tablet-use-continues-to-rise-the-stats/
Email: Marketing & Newsletters
• MailChimp, Constant Contact & other services.
• Collect emails from clients in person or on your website.
• Send tips, promos, etc.
• Remember mobile-friendly
• Always include links to your website and social media channels
• Setup a Facebook page
• Media-rich content
• Invite friends, family clients
• Broadcast medium
• Create handle (ex. @AlexPediGolf)
• Begin by following favorite golfers, brands, commentators, writers
• Follow others in industry and clients
• Two-way conversations
• Way to acquire & reach potential new clients
YouTube
• 6 billion hours of video watched each month
• Easy to upload and share videos from the platform
• Great to build recognition & thought leadership
• Production value is important
• Video can be a challenging platform
Ubersense
• Additional value by sending lesson reviews & recaps
• Email directly to clients
• Possibility of incremental revenue through ‘Remote lessons’
• Post drills to gain international exposure
Goals
• Add and create value to your followers.
• Grow your online profile
• Engage with new and existing clients
Grow your following
• ‘If you build it they will come’ is false
• Use your existing customer base
• Ask friends/family
• Offers promos
Engagement
Engaging with followers is essential.
Ways to Engage
• Know your audience
• Be personal
• Provide tips
• Curate content
• Answer & ask questions
Examples
Examples
Examples
Takeaways
• It takes time & effort
• Focus on 1 or 2 platforms first
• Be authentic & craft your message
ROI
• Better communication w/ clients = better retention
• Ability to reach new audience = new clients