Leading with Technology: Social Media Tools and Mobile Apps for 21st Century Library Leaders and Managers

  • Published on
    13-Apr-2017

  • View
    140

  • Download
    0

Transcript

<p>Slide 1</p> <p>Leading with Technology : Social Media Tools and Mobile Apps for Library Leaders and ManagersACURIL Conference June 8, 2016, Haiti</p> <p>Cheryl Ann Peltier-DavisDigital Initiatives, Cataloguing &amp; Metadata Services LibrarianThe Alma Jordan LibraryThe University of the West Indies St. Augustine, Trinidad and TobagoE-mail: Cheryl.Peltier-Davis@sta.uwi.eduTwitter:@cdtriniBlog: http://cybrariansweb.com </p> <p>1</p> <p>What I will cover today</p> <p>2</p> <p>Social Media an amalgam of two common terms: </p> <p>Social way people interact</p> <p>Media communication tool (television, newspapers, radio)</p> <p>Social Media: Web/Mobile technologies that empower us to connect, communicate, create, collaborate, learn and share.</p> <p>Source: Zaid Ali Alsagoff Social Media for Research http://bit.ly/1LQtaq0 </p> <p>Defining Social Media</p> <p>3</p> <p>Social Media Tools - ExamplesSocial news aggregatorsPhoto and video sharingCrowdfundingSelf-publishingVideo conferencingStreaming audio and videoBlogsWikisRSS (Really Simple Syndication) feedsPodcastsInstant messagingSocial bookmarkingSocial networking</p> <p>Emphasis on creating, connecting, communicating, collaborating</p> <p>4</p> <p>Source: Leverage New Age Media (blog): Sept 2015 https://leveragenewagemedia.com/blog/social-media-infographic </p> <p>Mobile AppsTheres an App for That! Welcome to the Age of Mobility!</p> <p>Software applications designed to run on smartphones, tablets and other mobile devices.Perform tasks related to productivity, information retrieval, gaming, banking, entertainment, online shopping.Available as freemium or purchased at low subscription costs from native distribution platforms (app stores).Apple App Store, Google Play, Windows Phone Store, BlackBerry App World.By 2017, 268 billion mobile apps downloaded3http://www.statista.com/topics/1002/mobile-app-usage </p> <p>Source: https://play.google.com/store/apps/collection/topselling_free?hl=en </p> <p>Social Media Tools &amp; Mobile Apps Benefits For Library Leaders &amp; ManagersMarketing &amp; Promotion of library services, library collections and events</p> <p>Communication with patrons about issues (database accessibility), gather feedback (new services, collection development) or suggestions for improving service</p> <p>Increase Productivity</p> <p>Enhance Brand Recognition/Visibility</p> <p>Aid Professional Development</p> <p>Enhance Teaching &amp; Learning</p> <p>8</p> <p>Social Media Tools &amp; Mobile Apps Issues of ConcernAccuracy of information/Authoritative (think Wikipedia!)</p> <p>Privacy/Security issues (Facebook, Snapchat, Google Glass)</p> <p>Stability of current iteration/version (Google Reader now defunct)</p> <p>Free (beta) vs. Fee based versions</p> <p>Technical challenges (internet connectivity, ease-of use, firewall blocking, technological expertise)</p> <p>Personal challenges (tools overload, time commitment, addiction, attention deficit, narcissist/selfie syndrome, work-life balance)</p> <p>Social media MUST be evaluated before implemented:Social media policy (goals, target audience, resources, training, technical support, maintenance, feedback) http://tinyurl.com/o3hqwjg Hiring Social Media Librarian</p> <p>Source: http://bit.ly/1KA5KoN </p> <p>9</p> <p>Social Media Tools and Mobile Apps Evaluation &amp; Review ChecklistIs the tool/app useful for patrons? </p> <p>Can it add immediate value to current services provided?</p> <p>Can it be easily implemented/accessed by less tech-savvy users?</p> <p>Is it organised for ease of use?</p> <p>Is the tool well known and established? For example, is there constant chatter and buzz in blogs, eforums, and other discussion groups about its reputation? Has the tool received positive reviews from users?</p> <p>Is there evidence of longevity as demonstrated in the time it was created and its current iteration?</p> <p>Is there evidence of free technical support?</p> <p>Is it supported on multiple platforms and on mobile devices?</p> <p>Social Media Toolkit &amp; Mobile Apps For Library Leaders &amp; Managers</p> <p>Source: http://socialknow-how.com/wp-content/uploads/2012/06/toolbox1.pngThe first step to using social media effectively is to determine your goals, set aside some time to learn, observe how other tech-savvy leaders are using social media, and inform your community as to how these tools will be used http://www.educationworld.com/a_admin/social-media-tips-administrators.shtml#sthash.pXhWtPR2.dpuf </p> <p>11</p> <p>Communication (Library Patrons/Community/Staff)Facebook (social networking service)Twitter (microblogging service)WordPress (blog hosting service)</p> <p>Marketing &amp; Promoting Library Services, Library Collections, EventsPinterest (social bookmarking service)YouTube (video sharing service)</p> <p>Professional DevelopmentProject Gutenberg Self-Publishing Press (self-publishing platforms)Coursera (Massive Open Online Courses MOOCs - platform)</p> <p>Productivity Doodle (scheduling, polling)Dropbox (file storage, syncing, sharing, 2 GB free)Survey Monkey (conducting surveys)</p> <p>Building Library CollectionsFree E-books </p> <p> Funding for Library ProjectsKickstarter (crowdfunding platform)</p> <p>Enhancing Teaching and LearningMakerspaces</p> <p>Communication (Library Patrons/Community)Facebook (social networking service)</p> <p>Infographics (data visualisation service)</p> <p>Twitter (microblogging service)</p> <p>WordPress (blog hosting service)</p> <p>What is Facebook? A leading social networking site with over 1.65 billion monthly activeusers. Can be utilized by libraries, individuals, businesses, non-profits, social groups etc.</p> <p>How Can I Use Facebook (FB) in My Library?Create a FB group or page, invite members of your community to like page; create connections, engage in conversations</p> <p>Promote new services and collections</p> <p>Garner feedback on existing services</p> <p>www.facebook.com</p> <p>https://www.facebook.com/cybernotesacuril</p> <p>247 friends</p> <p>14</p> <p>What is Twitter?No. 1 social networking and microblogging service (310 million users) that allows users to create, send and read messages or posts known as tweets in 140 characters or less.</p> <p>How Can I Use Twitter in My Library?Current awareness service to keep followers informed about upcoming library projects.</p> <p>Attend conference virtually (follow conference hashtag #ACURIL2016)</p> <p>Promote new services &amp; collections</p> <p>Network with other professionals</p> <p>http://twitter.com/ </p> <p>https://twitter.com/natlibja</p> <p>What is WordPress.com?A free open source blog hosting service. </p> <p>How Can I Use WordPress.com in My Library?Create blogs to:engage in conversations with your library community initiate dialogue with library staffpromote new services/acquisitions and garner feedbackprofessional networking</p> <p>https://wordpress.com/</p> <p>https://nalis.wordpress.comhttp://cybrariansweb.com/blog</p> <p>InfographicsWhat are infographics?The infographics industry is currently booming as website creators and marketers are incorporating informative graphics to visualize a great story or visually explain a problem. This mass appeal lies in the fact that infographics are portable &amp; highly visible and simplifies the presentation of voluminous data. </p> <p>How Can I Use Infographics in My Library?Use infographics to easily communicate statistical data about library projects, digital resources, collection development:Easel.lyCreatelyPiktochart</p> <p>Source: https://www.pinterest.com/pin/366621225894628363</p> <p>Marketing &amp; Promoting Library Services, Library Collections, EventsPinterest (social bookmarking service)</p> <p>YouTube (video sharing service)</p> <p>What is Pinterest?A virtual, visual-discovery tool that enables users to collect, organize, manage, and share theme-based collections referred to as pinboards. </p> <p>How Can I Use Pinterest in My Library?</p> <p>Showcase archives &amp; digital collections</p> <p>Creating collaborative Pinterest boards with colleagues and community.</p> <p>Promoting events, reading lists, exhibits, new acquisitions (book covers), reading lists, library projects.</p> <p>Profiling new staff </p> <p> https://www.pinterest.com </p> <p>https://www.pinterest.com/acuril2/boardshttps://www.pinterest.com/bibliotecacepal/boards</p> <p>19</p> <p>What is YouTube?Popular video hosting and sharing service that allows users to create, upload, share and view videos online. This repository of user-generated content includes movie clips, TV clips, music videos and original videos.</p> <p>How Can I Use YouTube in My Library?Marketing/Branding/Promoting Services YouTube has over a billion users almost one-third of all persons on the Internet. Libraries are guaranteed a global viewing audience by posting videos on YouTube channels. </p> <p>www.youtube.com</p> <p>https://youtu.be/oMIpl7EATho</p> <p>Professional DevelopmentCoursera (Massive Open Online Courses - MOOCs platform)</p> <p>Linkedin (professional social network 400+ million members)</p> <p>Project Gutenberg Self-Publishing Press (self-publishing platforms)</p> <p>What is Coursera?An educational technology company offering massive open online courses (MOOCs) online courses aimed at unlimited participation and open access via the web.</p> <p>How Can I Use Coursera in my Library?Enroll as student and benefit from this free online learning platform.</p> <p>1,800 courses, 145 academic institutions (including ivy league universities), 28 countries.</p> <p>https://www.coursera.org </p> <p>22</p> <p>What is Linkedin?Linkedin is a professional network connecting over 400+ million professionals in over 200 countries. </p> <p>How Can I Use Linkedin in My Library?Professional networking Control your professional identity online by posting information on current employment, educational background, skills, publications and research interest.Online access to a virtual meeting place to meet subject experts. Facilitate collaboration on projects with colleagues.Discover network connections that can help you in your career path. www.linkedin.com </p> <p>23</p> <p>What is Project Gutenberg Self Publishing Press? A publishing platform for contemporary and independent authors to upload, promote, and distribute their self-published works</p> <p>How Can I Use Project Gutenberg Self Publishing Press in My Library/Workplace?</p> <p>Use as a free self-publishing tool to upload and distribute self-published works.</p> <p>Ebooks published on platform are downloadable in PDF format and compatible with most ereading devices.</p> <p>http://self.gutenberg.org/eBooks/WPLBN0002827875-Libraries-of-the-Future-by-Licklider--J-C-R-.aspx?&amp;Words=libraries </p> <p>www.self.gutenberg.org </p> <p>24</p> <p>ProductivityDoodle (scheduling)</p> <p>Dropbox (file storage, syncing, sharing, 2 GB free)</p> <p>Survey Monkey (conducting surveys)</p> <p>What is Doodle?An online tool which simplifies scheduling by polling participants about availability to attend meetings.</p> <p>How Can I Use Doodle in My Library?Schedule meetings and conference calls with colleagues, vendors. </p> <p>Added flexibility of syncing Doodle with other personal calendars maintained in Google or Microsoft Outlook.</p> <p>The basic Doodle version is free and does not require registration http://doodle.com/create </p> <p>http://doodle.com </p> <p>What is Dropbox?A free file sharing, storage, and synchronization service (automatic syncing across all devices).</p> <p>How Can I Use Dropbox in My Library?Use this tool as a free service (2 GB free) for storing and sharing content in multiple formats (documents, audio, video, images).</p> <p>Sharing data for group collaborative library projects.</p> <p>https://www.dropbox.com </p> <p>27</p> <p>What is SurveyMonkey?A free web-based tool for creating online surveys.</p> <p>How Can I Use SurveyMonkey in My Library?Marketing Research- Gathering feedback on new collections and services, programs &amp; events-Measuring brand perception</p> <p> www.surveymonkey.com </p> <p>https://www.surveymonkey.com/r/K7939JL</p> <p>28</p> <p>Building Library Collections</p> <p>Free Ebooks</p> <p>EBooksWhat are EBooks?Electronic books consisting of text and images read on electronic devices. Increasing consumer demand for ebooks in public, academic, and special libraries.</p> <p>How Can I Use EBooks in My LibraryAccess and download to multiple devices (smartphones, tablets, dedicated e-readers)Augment library collections by providing access to free ebooks </p> <p>Amazon Free Ebook collection www.amazon.com/b?node=2245146011 </p> <p>Feedbooks http://www.feedbooks.com </p> <p>Google Books www.books.google.com </p> <p>Internet Archive https://archive.org/index.php </p> <p>Manybooks Manybooks.net</p> <p>Project Gutenberg www.gutenberg.org/wiki/Main_Page </p> <p>Open eBooks http://www.openebooks.net</p> <p>Open Library https://openlibrary.org </p> <p>30</p> <p>Funding For Library Projects</p> <p>Kickstarter (crowdfunding platform)</p> <p>What is Kickstarter?A crowdfunding platform that solicits public funding to develop creative projects in multiple genres (art, music, publishing, technology).</p> <p>How Can I Use Kickstarter in My Library?</p> <p>Solicit Funding for Library-themed research projects - Libraries have developed successful projects by seeking funding on Kickstarter.https://www.kickstarter.com </p> <p>32</p> <p>Enhance Teaching and Learning</p> <p>Makerspaces</p> <p>What are Makerspaces?Community-operated do-it-yourself (DIY) workspaces where individuals with common interests in diverse subject areas can meet, socialize, and collaborate.</p> <p>How Can I Use Makerspaces in My Library?Proactively develop library Makerspaces (in some instances partnering with corporate and non-profit sponsors) for communities to create, build, and innovate.</p> <p>34</p> <p>Digikidz Media Lab Philipsburg Jubilee Library Sint Maarten</p> <p>Create your own animated movie Prezi PresentationsSafety on the internetMake a digital picture bookGoogle earthFacebook for seniorsCollaborative gaming</p> <p>The way ahead Digikidz will become Digiworkz as of September 2016Media lab becomes a Maker Lab</p> <p>This means:A 3 D printer and Materials for science projects will be added to the equipment.</p> <p>Sacramento Public Library (California) I Street Press - Community Writing &amp; Self Publishing Center</p> <p>Self publishing services via Espresso Book Machine a book robot that prints, binds and trims quality paperbacks in minutes.</p> <p>http://www.saclibrary.org/Services/I-Street-PressEBM publishes a 400 page paperback in 5 minutes</p> <p>Know why you are using social media tools (set social campaigns goals)</p> <p>Provide added value (add high quality content)</p> <p>Engage - build relationships/connect with your community</p> <p>Network with industry players @ the forefront of developing tools &amp; apps</p> <p>Stay informed (keep up to date with current trends in a constantly changing social media landscape)</p> <p>Over 70% of libraries are using social media 60% have social media accounts for three years or longer30% of Librarians are posting daily Facebook and Twitter popular channelsTaylor &amp; Francis Survey on Use of Social Media in Libraries. Survey of Librarians in UK, US, India, Oct, 2014http://www.tandf.co.uk/journals/access/white-paper-social-media.pdf </p> <p>Strategies for Success..</p> <p>38</p> <p>Resources for Keeping Up-to-date with Social Media Tools and Mobile AppsGeneral ResourcesLibrary Technology Guides (www.librarytechnology.org )Lifehacker (www.lifehacker.com)Mashable (www.mashable.com)OCLC Web Junction (www.webjunction.org)Pew...</p>

Recommended

View more >