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I've Got a Tablet, Now What? Top mobile apps for property managers.
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I’VE GOT A TABLET. NOW WHAT?Jindou Lee
A DAY IN THE LIFE...
WHO AM I?
Graphic Designer
Midway Games
Sovereign Digital
Mighty Kingdom
Happy Inspector
WHY MOBILE APPS?
Medium Time in yearsTelephone 25
Electricity 30
Radio 7
Television 11
Computer 9
Mobile phone 11
Internet 9
Smart phone 7
Tablet 3
Time taken to get to 10% adoption
WHY MOBILE APPS?
Mobile traffic in 2012 was 12 times the size of the entire Internet in 2000.
12xThere will be 10Billion mobile connected devices by 2017.10B
WHY IS THIS IMPORTANT?
The landscape is changing.
The way we consume content and information is changing has changed.
Your organization either keeps up or falls behind.
TABLET SURVEY
A third (34%) of American adults ages 18+ own a tablet. 2x from 2012.
Android operating systems just overtook iOS for global tablet market share.
In US and Canada, 81% of data usage came from iPad users!
App Store revenue is 4.6x higher than Google Play.
Top activities for tablets were to read news and entertainment, search for information, and watch videos.
Source: http://chitika.com/insights/2013/april-tablet-update and http://www.businessinsider.com/ipads-dominate-tablet-usage-2013-5
TABLET OWNERSHIP BY GENDER
Source: http://pewinternet.org/Reports/2013/Tablet-Ownership-2013.aspx
35% 32%
TABLET OWNERSHIP BY URBANITY
Urban – 33%
Suburban – 37%
Rural – 27%
Source: http://pewinternet.org/Reports/2013/Tablet-Ownership-2013.aspx
TABLET OWNERSHIP BY AGE GROUP
18-24
25-34
35-44
45-54
55-64
65+
33%
37%
49%
38%
28%
18%
Source: http://pewinternet.org/Reports/2013/Tablet-Ownership-2013.aspx
WHAT DOES A TABLET USER LOOK LIKE?
WHAT DOES A TABLET USER LOOK LIKE?
THE MOBILE WORKER
THE MOBILE WORKER
Mobile worker is someone who is not always working at a desk.
Small companies were the most likely to have mobile workers, compared with their larger counterparts.
Large percentage of mobile workforce BYOD (Bring your own device).
Multiple devices with secure data access.
THE MOBILE WORKER =
PROPERTY MANAGER
THINGS THAT PROPERTY MANAGERS DO
Lead generation
Sales
Admin
Operations
Put out fires
NUMBER OF MOBILE APPS AVAILABLE
892,687778,397
Source: Appbrain, 148apps
July 2013
WHAT MAKES A GOOD MOBILE APP?
Useful
Nicely built
Easy to use
Improves my life
Make me happy
TOP 6 APPS FOR PROPERTY MANAGERS
1. YOUR WORK AT YOUR FINGERTIPS
App to allow PMs to access their details on the go.
Buildium, Appfolio, Propertyware
1. YOUR WORK AT YOUR FINGERTIPS
2. ACCEPT PAYMENTS ANYWHERE
Apps to help you accept payments or pay for goods. Mobile wallets or cash registers. Easy to use and low fees.
Square or Paypal
2. ACCEPT PAYMENTS ANYWHERE
3. HELP ME GET THERE
Apps that help you to get to places faster.
Waze or Google Maps
3. HELP ME GET THERE
4. DOCUMENT STORAGE
Backup all your media, policies and documents. Access them anywhere.
Dropbox or Box
4. DOCUMENT STORAGE
5. GET FOUND
Be where your prospective tenants are and get found!
Trulia or Zillow.
5. GET FOUND
6. REMEMBER EVERYTHING
Stay organized, save your ideas and improve productivity.
Evernote
6. REMEMBER EVERYTHING
BONUS: INSPECTIONS
Complete your inspection reports on the go and save countless hours of your time.
Happy Inspector!
BONUS: INSPECTIONS
THE NEXT 5 YEARS
More people becoming more mobile
Android up, Apple down
Content creation, not content consumption
Task centric and industry specific apps
Better mobile apps for PMs instead of ugly apps
