How to make an icon visible again?Anna BalandinaHead of the Communication Department

Latvian National Museum of Art

RECONSTRUCTION 2013-2016

PROBLEM

ICON

17 YEARS

SOLUTION

WE AREN’T CREATING AN ICON WE’RE JUST MAKING SOME MOVES TO MAKE IT VISIBLE AGAIN

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2 STĀVA EKSPLIKĀCIJA:

Access – Comfort – Space

UNCOVER AND BRING TO LIGHT THE INVISIBLE

CHANGE OF ATTITUDE LISTEN TO THEIR NEEDS

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What is the feeling and image of the museum that will be given automatically because of the physical changes of the space?

What is the feeling and image of the museum that we want to deliver to the audiences?

Will the society still be involved?

What makes a really good museum visit for different audiences?

Who is museum’s visitor today and tomorrow?

What we can do before the re-opening and what we can do after?

ACCESSIBLE INCLUSIVE

COMFORTABLE FRIENDLY

EXTENSION OF PUBLIC SPACE

VISITORS IN THE CENTRE

UNCOVERING & BRINGING TO LIGHT

INTER- ACTIVITY & ENGAGEMENT

Have been here before:

Adults, seniors, school children, arts and culture professionals

The families, the young adults at age 25-35, the youngsters

Have never been here before:

TARGET AUDIENCES

LATEST HOTSPOT IN RIGA

#THEFIRSTWINDOWOFLATVIA

LIGHTER EASIER BRINGING TO LIGHT THE UNSEEN

NEW IDENTITY

THE FACE OF THE MUSEUM

RELATIONSHIPS

THE ICON HAS BECOME VISIBLE

THE ICON HAS BECOME VISIBLE

333 589100 000

THE BEST IS STILL TO COME

LISTEN TO THEIR NEEDS

THANK YOU