How to make an icon visible again?Anna BalandinaHead of the Communication Department
Latvian National Museum of Art
RECONSTRUCTION 2013-2016
WE AREN’T CREATING AN ICON WE’RE JUST MAKING SOME MOVES TO MAKE IT VISIBLE AGAIN
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2 STĀVA EKSPLIKĀCIJA:
Access – Comfort – Space
UNCOVER AND BRING TO LIGHT THE INVISIBLE
CHANGE OF ATTITUDE LISTEN TO THEIR NEEDS
What is the feeling and image of the museum that will be given automatically because of the physical changes of the space?
What is the feeling and image of the museum that we want to deliver to the audiences?
Will the society still be involved?
What makes a really good museum visit for different audiences?
Who is museum’s visitor today and tomorrow?
What we can do before the re-opening and what we can do after?
ACCESSIBLE INCLUSIVE
COMFORTABLE FRIENDLY
EXTENSION OF PUBLIC SPACE
VISITORS IN THE CENTRE
UNCOVERING & BRINGING TO LIGHT
INTER- ACTIVITY & ENGAGEMENT
Have been here before:
Adults, seniors, school children, arts and culture professionals
The families, the young adults at age 25-35, the youngsters
Have never been here before:
TARGET AUDIENCES
LATEST HOTSPOT IN RIGA
#THEFIRSTWINDOWOFLATVIA
LIGHTER EASIER BRINGING TO LIGHT THE UNSEEN
NEW IDENTITY
THE FACE OF THE MUSEUM
THE ICON HAS BECOME VISIBLE
THE ICON HAS BECOME VISIBLE
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THE BEST IS STILL TO COME
LISTEN TO THEIR NEEDS