Choosing an Annual Pledge Campaign Format

Choosing an Annual Pledge

Campaign FormatRev. Michael Erwin

[email protected](812) 250-9399

Before we get started….

This presentation is being recorded and will be posted on

Youtube. The link and my slides will be emailed to you.

Please text or email any questions you have during the presentation, and I’ll answer

them during a formal Q&A session near the end.

(812) [email protected]

Before we get started….

This presentation is being recorded and will be posted on

Youtube. The link and my slides will be emailed to you.

Please text or email any questions you have during the presentation, and I’ll answer

them during a formal Q&A session near the end.


Rev. Michael Erwin

•Graduate of Louisville Presbyterian Seminary•Ordained Presbyterian minister, 1995•Privilege of Call in the UCC, 2003•Founded a new UCC church•Five years fundraising at Habitat for Humanity•Pastor of Christ Church UCC, Evansville, IN

Coaching for Generosity, LLC

•Annual Pledge Campaigns•Year-Round Generosity & Stewardship•Planned Giving & Endowments•Capital Campaigns


Coaching for Generosity, LLC

•Annual Pledge Campaigns•Year-Round Generosity & Stewardship•Planned Giving & Endowments•Capital Campaigns



The place where your treasure is, is the place you will most want to

be, and end up being.

Matthew 6:21The Message


Three Basic Campaign Plans

•Personal Contacts – EMV, Pony Express•Small Groups – “Cottage Meetings”•Congregational Appeal

- Consecration Sunday, Congregational Dinner, etc.


Common to All Plans• Chairperson and

Committee• Communications

Plan• Biblical and

theological reflection

• Children and Youth

• Mailing• Challenge

• Timeline• Campaign

materials• Special events• Follow-up• Evaluation


Congregational Appeal Formats


Small Group Formats


Personal Visits Formats



Which Format?

•Recent Campaigns•Financial Needs•Leadership•Stewardship•Ethos and Mood


FREE Campaign Format Assessment

bit.ly/pledgecampaign


Contact InformationRev. Michael Erwin

[email protected](812) 250-9399

Facebook.com/generositycoach/Twitter.com/@MErwinCoaching

Linkedin.com/in/mberwinyoutube.com/c/MichaelErwinCoaching

Leadership & Management

Choosing an Annual Pledge Campaign Format