2017 Maryland Charity Campaign Outreach Tool Kit

Pledge to Make a Difference through the Maryland Charity Campaign (MCC)! We need your help to educate others about the powerful opportunity the MCC provides: the opportunity to reach out and touch the lives of those in need; to sustain local, state, national and international health, educational, environmental and human service organizations; and to make a meaningful contribution to your community.

We are working hard to grow participation this year – which, in turn, would get more donations to the nonprofits that are improving our world – and we need to use every communication tool at our disposal to get the word out. To that end, social media provides you with an effective means to promote the MCC and encouraging participation. It’s relatively easy to do, and we’ve provided you with turnkey content that you can copy and paste into your favorite social media platform and other communication channels.

This tool kit contains: Sample newsletter article, blog post, or email Sample Tweets/Facebook/LinkedIn posts Graphics for social posting

To get started, and in order to share the content we post with your network and vice versa, please:

“Like” Maryland Charity Campaign on Facebook: https://www.facebook.com/marylandcares/ Follow us on Twitter: https://twitter.com/marylandcharity Subscribe to our YouTube channel:

https://www.youtube.com/channel/UCtbfbwoYPN0ov4ypbR7mjOQ

Thank you for your time, effort and enthusiasm. Together, we can make the 2017 MCC a success!

Notes: Please use the hashtag #MCCmatters in all social media messages to help us aggregate and

measure the conversation. After you follow us on Facebook, please tag us in your posts with @marylandcares so we can see

what you post. We will like and share your content with our network as well. After you follow us on Twitter, please tag us in your tweets with @marylandcharity, so we can

like and share your content with our network accordingly. Tweets are limited to 140 characters. You can use a service like Bitly to shorten your web links if

you are running out of space. A shortened link to http://mcc.maryland.gov/ is http://bit.ly/2bCk9w0.

Include an image with each and every post to help break through the noise across the social web. Enclosed in this document you will find social media images. Just right click on the image to save it to your desktop and include with your social media post.

A week before the Campaign launches to Campaign Launch – September 25-October 31

SAMPLE NEWSLETTER ARTICLE, BLOG POST, OR EMAIL

Subject: Pledge to Make a Difference through the 2017 Maryland Charity Campaign

Pledge to Make a Difference through the 2017 Maryland Charity Campaign (MCC)! The MCC launches October 4, 2017. Visit http://mcc.maryland.gov/ and follow the prompts to find and give to a cause that matter most to you. 900 charities are participating this year – each has been vetted to ensure you are giving to eligible charities.

The MCC is our opportunity to reach out and touch the lives of those in need through local, state, national and international health, educational, environmental, and human service organizations. Through the MCC, we can make a meaningful difference in communities across the great State of Maryland and beyond. Thank you for Pledging to Make a Difference!

The #Maryland Charity Campaign is live! Pledge to Make a Difference today: http://mcc.maryland.gov/ #MCCMatters

I Pledged to Make a Difference through #MCCMatters: http://mcc.maryland.gov/

MD State employees/Retirees, donate at work today to make a difference tomorrow and beyond: http://mcc.maryland.gov/ #MCCMatters

Want to support a #Maryland #charity? http://mcc.maryland.gov/ #MCCMatters

ICYMI: Donating at work provides causes w/ $ they can count on all year long: http://mcc.maryland.gov/ #MCCmatters

o Note to authors: ICYMI is social media-speak for “In Case You Missed It” My Maryland. Your Maryland. Together, we can build a better Maryland.

http://mcc.maryland.gov/ #MCCmatters I 💓 Maryland – that’s why I Pledge to Make a Difference through the

Maryland Charity Campaign. Join me! http://mcc.maryland.gov/ #MCCmatters #MCCmatters connects me with charities making a real difference. I pledged –

did you? http://mcc.maryland.gov/ Giving through the MD Charity Campaign is easy, cost-effective – and helps

everyone. Give today! http://mcc.maryland.gov/ #MCCMatters

Middle of the Campaign – November 1-November 30, 2017Subject: Have You Pledged to Make a Difference through the 2017 Maryland Charity Campaign?

The 2017 Maryland Charity Campaign (MCC) is on its way – thank you to everyone who has donated so far! You can Pledge to Make a Difference by visiting http://mcc.maryland.gov/ and following the prompts to give to one or more of the 900 charities who are participating this year. Every donation matters!

Your pledge impacts the public health, safety, and welfare of Marylanders by providing, food, shelter, healthcare, mental health services, services to the poor, homeless, and those suffering from addiction, in addition to supporting the arts, faith-based initiatives, and much more. Please Pledge to Make a Difference for our Maryland neighbors today!

SAMPLE TWEETS/FACEBOOK POSTS (please remember to use Campaign hashtag #MCCMatters):

The #Maryland Charity Campaign is underway! Pledge to Make a Difference: http://mcc.maryland.gov/ #MCCmatters

MD State employees/Retirees, you still have time to make a difference! http://mcc.maryland.gov/ #MCCmatters

Want to support a #Maryland #charity? You still have time! http://mcc.maryland.gov/ #MCCmatters

My Maryland. Your Maryland. Together, we can make a difference. http://mcc.maryland.gov/ #MCCmatters

Did you know that $1/pay period can provide 1 hour of crisis counseling to a suicidal teen? http://mcc.maryland.gov/ #MCCmatters

#MCCmatters connects me with charities making a real difference. I pledged – did you? http://mcc.maryland.gov/

Giving through the MD Charity Campaign is easy and helps everyone. Give today! http://mcc.maryland.gov/ #MCCmatters

Pledge to Make a Difference today! Give through the MD Charity Campaign! http://mcc.maryland.gov/ #MCCmatters

Did you know? For just $5 a pay period, you provide a baby w/ one year of diapers? http://mcc.maryland.gov/ #MCCmatters

*Note: Be sure to check http://mcc.maryland.gov/ frequently for dollar buy and impact statements from charities, stories from people who are participating in the Campaign, and more! The Giving Guide will have content you can pull from as well. With questions/concerns, please contact mcc@charities.org.

End of the Campaign – December 1-15, 2017Subject: This is Your Last Chance to Pledge to Make a Difference through the 2017 Maryland Charity Campaign!

The 2017 Maryland Charity Campaign (MCC) wraps up on December 15, and we need your help! The nearly 900 charities that are participating are on the front lines every day, helping those who need it most. Please http://mcc.maryland.gov/ and following the prompts to Pledge to Make a Difference today.

Your pledge makes a lasting difference: every dollar improves the quality of life for Marylanders, and every gift, no matter the size, matters. If you’ve already donated, thank you! And if you haven’t yet, please consider doing so today. Thank you for your generosity and Pledge to Make a Difference!

SAMPLE TWEETS/FACEBOOK POSTS (please remember to use Campaign hashtag #MCCMatters):

The MD Charity Campaign is almost over! Pledge to Make a Difference today! http://mcc.maryland.gov/ #MCCmatters

The deadline is December 15! Pledge to Make a Difference today! http://mcc.maryland.gov/ #MCCmatters

For a price of a movie matinee, you help provide 5 days of shelter for a homeless family: http://mcc.maryland.gov/ #MCCmatters

Don't miss your chance to make a difference! The MCC deadline is Dec. 15! http://mcc.maryland.gov/ #MCCmatters

Want to support a #Maryland #charity? There's still time! Deadline is Dec. 15 http://mcc.maryland.gov/ #MCCmatters

MD Charity Campaign has made giving easy! The deadline is Dec. 15 http://mcc.maryland.gov/ #MCCmatters

MD Charity Campaign is coming to an end. Pledge to Make a Difference today! http://mcc.maryland.gov/ #MCCmatters

MD Charity Campaign is almost over. Donate today to support your favorite cause! http://mcc.maryland.gov/ #MCCmatters

Thank you to everyone who donated. Together, we can make a difference! http://mcc.maryland.gov/ #MCCmatters

Thank you to everyone who donated. Together, we are building a better Maryland! http://mcc.maryland.gov/ #MCCmatters

SOCIAL MEDIA GRAPHICS