“Weird SEO Keyword Research …

That Really Works”Jon Rognerud

SEO Keyword research is still very much central to success with SEO (Search Engine

Optimization) and getting targeted traffic for your website.

While Google Search is continually changing and becoming more ‘topical’ based, keywords (content)

and links (quality) still rule the day. This is true now, and will continue to be.

Getting more traffic to your website and pages is done via both site and page optimization as well

as adding strategic links, both internally (on the site) and externally (from other sites and pages).

The work never stops.

Understand Your Keyword UniverseA “quick” way to get more free traffic is to not only understand your keyword universe and to expand

it – but – by actually applying and including keywords and content on pages. They can be created

from scratch or added to via keywords and topics that users are searching for.

Webmasters Normally Do ThisMost marketers go to the Google Keyword Planner tool (now part of Google Adwords) and begin

their SEO keyword research there. WARNING: this tool was built for PPC (pay-per-click) and is

heavily slanted towards paid options and is more narrow in scope. It can work well for you when

used with Adwords campaigns, testing keywords for SEO – but we’re not using it for that here today.

Watch the Video on Weird SEO Keyword Research Tools Here:

But, first – understand that the search demand curve follows a scale. We call this the “long tail”

search chart.  (In the YouTube training video above, I talk about this is more detail)

Understand Keyword Competitive Levels Head keyword terms (example: “coffee” – lots of searches, competitive, harder to

convert)

Middle keyword terms (example: “medium roast coffee beans” – middle level, medium

search traffic, less competitive, optimum conversion testing possibilities)

Long tail keyword terms (example: “medium roast coffee beans vacuum pack” – long

tail, less traffic, much less competitive, great conversion opportunities)

This will help you on your keyword research journey. Don’t think about grabbing the most trafficked

keyword phrase, but look at the entire spectrum instead.  Then, couple this with content and website

pages that are transactional, informational or navigational in nature. Are you an e-commerce based

site, or more of a education/how-to based site?  And always think about making it easy for visitors to

find you, navigate within the site and consume the content. (We’ll cover this in future posts and

videos).

Here is the list of  Weird SEO Keyword Research Tools and the approaches you can take.

Uncommon Keyword Research Options Are:1. Related Search – related searches at bottom of Google results pages

2. A-Z Search – results from ubersuggest.org

3. Scan Search – results from Google keyword planner tool (spidering pages option!)

4. Search-Search – searching in top 3 search engines

5. Answer Search – answer engines like answers.com, quora.com and more

6. Your Website Search – reviewing pages from your analytics that are performing poorly

7. Competitive (Re)Search – searching for your competitors – both paid and organic and using the

scan search options to dig deeper

8. Paid Keyword Research Tools – many options here, a future video and webinar will break this

down into more detail.

Watch the video for more details on all of these.

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Visit my blog at www.jonrognerud.com/blog and register to get free traffic tips and more.