SEO - Keyword Saturation

  • Published on
    09-May-2015

  • View
    1.871

  • Download
    0

Embed Size (px)

Transcript

  • 1.Search Engine Optimization Keyword Saturation Chris Haleua Alan Mitchell Tucker Christiansen

2. Value

  • CTR Click Through Rate
    • 42% click the top link
    • 8%click the second link
    • 62% click on a link from the first page of search results
    • 23% of searches progress to the second (usually trying another keyword or engine)
    • 80% of unsuccessful searches are followed with keyword refinement.
  • Browsing Vs. Shopping
    • 77% choose organic over paid listings when searching for information
    • 67% choose organic search when purchasing
    • 25% higher conversion ratesare achieved through organic links when purchasing
    • 40% of SEO campaigns aware of their ROI achieve returns in excess of 500%,
    • 22% of PPC campaigns were able to achieve this value.
  • Daily Search Engine Usage
    • 33% of people searched daily in 2002
    • 59% of people searched daily in 2005
    • 64% of US searches come from Google in 2007
    • 77% of UK searches come from Google in 2007

http://www.intraspin.com/webstrategyblog/search/seo/ 3. Plan

  • Analyze
    • Study the most relevant search phrases
    • Identify how often they are searched
  • Structure
    • Design the site to provide clear answers
    • Carefully phrase content to emphasize keywords
  • Improve
    • Higher internal search satisfaction
    • Better rankings on search engines

4. Definitions

  • Keywords:
    • Topics and phrases entered into search engines by people seeking information or shopping
  • Keyword Saturation:
    • How to appropriately use keywords webpages to maximize organic rankings with search engines.

5. Focus

  • Want to be #1 on Google?
  • For What? (E.g. Cars)
  • Countless competitors
  • Specific specialty
  • Descriptive titles that match queries

6. Implementation

  • Frequent and Appropriate Repetition
  • Search Engine Bots
  • Web Crawlers
  • Evolution

7. Tags

  • URL: http://www.superfast.com
  • Super Fast Purple Cars
  • Click here to see some really fast purple cars!
  • Some really fast purple cars!

8. Adaptation

  • Repetition with purpose
  • Supporting content
  • Satisfy readers first then bots
  • Inbound Links!

9. Average Saturation

  • Optimize Keyword Usage
  • Avoid Stuffing Penalties
  • Appropriate # of Headers
  • Limits Unpublished

http://www.seoresearcher.com/average-keyword-saturation-google-msn-yahoo.htm 10. Demonstration

  • http://www.seochat.com/seo-tools/keyword-density/