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This presentation was give by Mark Barrera at the Dallas Interactive Marketing & Internet SEO SEM Meetup on January 25th, 2011. http://www.meetup.com/dallas-seo-interactive-marketing/events/16038076/Please give credit to 'Mark Barrera' and link to http://www.markbarrera.com if you reuse any portion of this presentation.
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Connect with Mark Barrera
Twitter.com/mark_barrera
Facebook.com/mark.s.barrera [email protected] 214-908-0954
www.markbarrera.com
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DFWSEM
• February 16th – Brian Clark of Copyblogger.com
• March 8-9 in Austin - PubCon Masters Course SEO/SMO Training 7th20% off coupon "df-3721820" (expires Feb 15)
• Facebook.com/
dfwsem• Twitter.com/dfwsem• DFWSEM.org
Keyword Research Strategies:
Staying On TargetMark Barrera
By @Mark_Barrera
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FINDING KEYWORDSHere is the Section Header
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Google Webmaster Tools
Finding Keywords
Google Analytics
Keyword Research Tools
Google InsightsGoogle Trends
Google Instant
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Google Analytics – Keyword Referrals
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Google Analytics – Keyword Referrals by Page
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Google Keyword Tool
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Keyword Eye - Keyword Tool
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Google Insights
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Google Instant Recommendations
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Google Instant Recommendations
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Google Webmaster Tools
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Google Webmaster Tools
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Google Webmaster Tools
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OPTIMIZE YOUR KEYWORDS
Here is the Section Header
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Optimize Links
Optimizing
Optimize Page Content
Optimize Title / Description
Optimize for Each ChannelVideoMobileNewsImagesProducts
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Raven Tools
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Keyword Management Spreadsheet
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Keyword Management Spreadsheet
Where the Data Comes From:
1. Keywords - Your KW Research2. Search Volume - Google Keyword Tool: I Use Phrase Match3. Rankings by URL – SEOBook Rank Checker Extension4. Current Page Title and Description – Xenu Link Sleuth
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Keyword Management Spreadsheet
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Optimize Links
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Link Research / Link Building Tools
• SEOmoz• OpenSiteExplorer.com• Raven Tools• Majestic SEO• Google Webmaster Tools• Bing Webmaster Tools• Yahoo Site Explorer• Twitter Search
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Targeting Sites to Enhance Your Keyword Rankings
• Contests / Sweepstakes• Guest Blogging• Badges• Resources• Videos• Press Releases• etc
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Optimize KWs for Each Channel
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YouTube Keyword Research Tool
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Mobile Device Keyword Research Tool
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TRACK YOUR KEYWORDSHere is the Section Header
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Keyword Management Spreadsheet
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Tracking Youtube
• YouTube Insights• Voot
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Connect with Mark Barrera
Twitter.com/mark_barrera
Facebook.com/mark.s.barrera [email protected] 214-908-0954
www.markbarrera.com
