Using Search 2.0 to Engage Customers

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<p>PowerPoint Presentation</p> <p>Using Search 2.0 to Engage CustomersOnline search has moved well beyond just GooglePresented by Bert TerHart and NextGenSEO</p> <p> 5 Minute Webinar Sponsored ByWHAT ISTHE BIG IDEA?</p> <p>Is search visibilityRELEVANT?Search is the de factoresource for EVERYTHINGYou Google it. You search for that thing, whatever it might be, ONLINE.If youre not on the first page, youre effectively invisible with respect to search.What do you do when you need to know, find, look, and/or buy? The top 3 organic search results get 70% of ALL organic search volume. </p> <p></p> <p> 5 Minute Webinar Sponsored By5 MINUTE FACT #1YouTube is the 2nd largest search engine in the world. Facebook is making a concerted effort to take over the #1 spot for watched videos online.Your customers are looking for you, your product and services using video, social media and Web 2.0 NUTS &amp;BOLTS</p> <p>Consumers are spending 15+ hours a week researching on a mobile device. (Source: Google)</p> <p> Being relevant with respect to search means youre found everywhere your customers are looking ...Targeted, qualified traffic that is ready, willing, and able to buy exists. Just ask your competitorsGOOGLE NO LONGER OWNS THE SEARCH UNIVERSESEARCH RELEVANCY MEANS YOURE FOUND EVERYWHERE TRAFFIC IS NOT THE PROBLEM REACHING IT IS</p> <p> 5 Minute Webinar Sponsored ByWHY ITMATTERS?If you CANNOT be found on the first page for ANY search, you are IRRELEVANT70% of ALL organic search volume is confined to the top 3 organic search results. Fewer than 2 in 10 searches go beyond the first page. 70% of Search YouTube is the 2nd largest search engine in the world and is closely followed by a host of social media platforms and channels.Video is #2 Buyer Intent</p> <p>1</p> <p>2</p> <p>3</p> <p>Mobile search compromises more than 53% of ALL search volume. More importantly, Mobile searches are 70% more likely to make a purchase decision. 5 MINUTE FACT #2Search, especially MOBILE SEARCH, is the easiest way to reach customers who are intent on purchasing.</p> <p> 5 Minute Webinar Sponsored By</p> <p>ThankYou!</p> <p>JOIN USDiscover how search can grow your business and brand faster than you thought possible.Connect with me on LinkedIn: a free 45 minute consult to discover howsearch can grow your business and brand fasterthan you thought possible!Discover how your competitors are stealing away market share here:</p> <p>Next Steps</p> <p>123</p> <p>ThankYou!</p> <p> 5 Minute Webinar Sponsored By</p>