15
fse360 Leading Kite full service ecommerce for every store

fse360 - Full service ecommerce for every store

Embed Size (px)

Citation preview

Page 1: fse360 - Full service ecommerce for every store

fse360

Leading Kite

full service ecommerce for every store

Page 2: fse360 - Full service ecommerce for every store

© 2015, Leading Kite srl

$500

$700

$900

$1.100

$1.300

$1.500

$1.700

$1.900

$2.100

$2.300

$2.500

2012 2013 2014 2015* 2016* 2017* 2018*(*) estimated by Statista

boom of hosted eCommerce rise of simple payment solutions

eCommerce sales worldwide will reach $2.3 trillion in 2018

Page 3: fse360 - Full service ecommerce for every store

Is that so easy to start a profitable and sustainable business online?

Page 4: fse360 - Full service ecommerce for every store

"The cost of owning and operating a successful web store is much more than just taking a free trial and then paying $30 a month

for a service package."

© 2015, Leading Kite srl

Page 5: fse360 - Full service ecommerce for every store

"Selling online is not free and your results will be directly dependent on your investment, quality of service and products.."

© 2015, Leading Kite srl

Page 6: fse360 - Full service ecommerce for every store

© 2015, Leading Kite srl

A successful online store requires to provide a multitude of fixed and recurring services that could be hidden or underestimated by shopkeepers.

Store design & development

Logistics & Warehousing Hosting & Security

Content Production

Marketing Other

F Theme/Template designF Navigational structureF Logo designR Background & BannersR Internationalization

R Order managementR WarehousingR PackagingR ShippingR Refund handling

F Domain nameR Business emailsR SSL certificatesR BandwidthR Data storage

R CampaignsR PromotionsR CouponsR SEO, SEA, SMMR Newsletters

R Checkout/Payment processorR Technical integrationsR CRMR Legal & TaxR Business intelligence

R Product presentationR Product comparisonsR PhotographyR Videos

-

€€

€ - €€€

€€

€ - €€€ - €€

€ - €€€

-

€€ - €€€

€ - €€€€ - €€€

-

€€€ - €€

€- €€

€ - €€

€ - €€€

-

€€ - €€€€€ - €€€

- €- €€€€- €€€-€- €€€€- €€€€- €€€-

€ - €€

R recurringF fixed

requires hours of work

requires days of workrequires weeks of work

€ cheap (0.1 € – 100 €)€€ expensive (100.1 € – 500 €)€€€ very expensive (500+ €)

Page 7: fse360 - Full service ecommerce for every store

What are the current solutions?

Page 8: fse360 - Full service ecommerce for every store

© 2015, Leading Kite srl

Even if shops can now benefit from many simplifications given by hosted eCommerce, shopkeepers still need to interface with many different parties.

(*) full outsource could be a feasible option only for large companies.

Today, Shopkeepers – besides the entire outsource of their eCommerce activities to external partners*

– can considerably reduce the cost of developing and managing their online stores by creating an account on hosted eCommerce platforms.

Although, Main eCommerce platforms provide strong customer support, vast communities and a multitude of integration solutions to external solutions, most of the services required to run an online business are difficult to manage and sometimes even inaccessible or not provided.

Thus, storekeepers still have to get in contact with a multitude of external professionals to operate their online activities. Meaning they have to invest a considerable amount of time and resources to manage these partners.

Page 9: fse360 - Full service ecommerce for every store

© 2015, Leading Kite srl

today's interactions between shopkeeper and main eCommerce service providers.

Page 10: fse360 - Full service ecommerce for every store

What if all these interactions could point to a single party?

Page 11: fse360 - Full service ecommerce for every store

© 2015, Leading Kite srl

Shopkeeper can focus on product development, production and store management, while fse360 handle the eCommerce headaches.

Thanks to extensive expertise gained by developing and operating eCommerce businesses, fse360 team's can help shopkeepers from setting up and designing web stores to online marketing, dispatching goods, processing returns, and other eCommerceservices.

Shopkeepers pick the suitable plan offered by fse360 according to their needs or they can even create a custom plan selecting from the whole list of services and features provided. Supported by their personal account manager, they can set-up and manage their online business in no time and without technicalities.

fse360 plans are flexible and shopkeepers can easily scale them up or down according to sales volumes or seasonalities. In addition, as the plans are set at monthly basis the eCommerce costs are well diluted along the usage.

Page 12: fse360 - Full service ecommerce for every store

© 2015, Leading Kite srl

Local store Big store CustomSuper storefse360 plans

Store website

CustomFacebook shop

– CustomPinterest

– CustomTwitter

POS

25 photos 45 photos Custom75 photosPhotographs

unlimited unlimited unlimitedunlimitedNumber of products

– 1 language Custom3 languagesTranslations

€ 15 (monthly value) € 30 (monthly value) Custom€ 80 (monthly value)Facebook campaigns

– 4 Custom8Facebook Posts (monthly)

Sell

on

So

cial

sC

on

ten

tM

arke

tin

g

– € 25 (monthly value) Custom€ 60 (monthly value)Google Adwords

1 mc 4 mc Custom10 mcWarehousing

premium premium CustompremiumPackagingLogi

stic

s

– 1 Custom4Newsletter / month

Page 13: fse360 - Full service ecommerce for every store

© 2015, Leading Kite srl

project definition

store set-up

strategic planning

customization

recurring services 5

4

3

2

1. Pick an available plan or create one. Sign up to fse360 at no costs

. Register to the e-commerce platform

. Set the store options (payments, checkout, shipping, etc.)

. Select store theme

. Import products info

. Define marketing plan

. Set publishing calendar

. Prepare translations

. Set content production calendar

. Theme store customization

. Installation of management Apps

. Creation of social shops (Facebook, Pinterest, Twitter)

. SEO optimizations

. content production

. orders & shipping

. warehouse & inventory

. marketing

fse360 offer a free trial period, where shopkeepers meet their account manager, familiarize with the ecommerce platform, and discover the potentialities of fse360

meet fse360 account manager

activate fse360 plan

unlock store and start selling

TR

IAL P

ER

IOD

MO

NT

HLY

PLA

N

Page 14: fse360 - Full service ecommerce for every store

Wait…Why should I go for fse360?

Page 15: fse360 - Full service ecommerce for every store

© 2015, Leading Kite srl

Set-up costs diluted and store operating costs clear and easy to predict

Top-notch online store up and running in short time

Store operating costs clear and easy to predict

Professional advise from a dedicated account manager and from service experts

Zero time wasted searching the right expert or a self-made solution

Customer support for enquires on orders, payments & shipping

Clear schedule of marketing, publishing and content production activities

Set-up costs diluted thanks to a monthly plan