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fse360
Leading Kite
full service ecommerce for every store
© 2015, Leading Kite srl
$500
$700
$900
$1.100
$1.300
$1.500
$1.700
$1.900
$2.100
$2.300
$2.500
2012 2013 2014 2015* 2016* 2017* 2018*(*) estimated by Statista
boom of hosted eCommerce rise of simple payment solutions
eCommerce sales worldwide will reach $2.3 trillion in 2018
Is that so easy to start a profitable and sustainable business online?
"The cost of owning and operating a successful web store is much more than just taking a free trial and then paying $30 a month
for a service package."
© 2015, Leading Kite srl
"Selling online is not free and your results will be directly dependent on your investment, quality of service and products.."
© 2015, Leading Kite srl
© 2015, Leading Kite srl
A successful online store requires to provide a multitude of fixed and recurring services that could be hidden or underestimated by shopkeepers.
Store design & development
Logistics & Warehousing Hosting & Security
Content Production
Marketing Other
F Theme/Template designF Navigational structureF Logo designR Background & BannersR Internationalization
R Order managementR WarehousingR PackagingR ShippingR Refund handling
F Domain nameR Business emailsR SSL certificatesR BandwidthR Data storage
R CampaignsR PromotionsR CouponsR SEO, SEA, SMMR Newsletters
R Checkout/Payment processorR Technical integrationsR CRMR Legal & TaxR Business intelligence
R Product presentationR Product comparisonsR PhotographyR Videos
-
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- €- €€€€- €€€-€- €€€€- €€€€- €€€-
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R recurringF fixed
requires hours of work
requires days of workrequires weeks of work
€ cheap (0.1 € – 100 €)€€ expensive (100.1 € – 500 €)€€€ very expensive (500+ €)
What are the current solutions?
© 2015, Leading Kite srl
Even if shops can now benefit from many simplifications given by hosted eCommerce, shopkeepers still need to interface with many different parties.
(*) full outsource could be a feasible option only for large companies.
Today, Shopkeepers – besides the entire outsource of their eCommerce activities to external partners*
– can considerably reduce the cost of developing and managing their online stores by creating an account on hosted eCommerce platforms.
Although, Main eCommerce platforms provide strong customer support, vast communities and a multitude of integration solutions to external solutions, most of the services required to run an online business are difficult to manage and sometimes even inaccessible or not provided.
Thus, storekeepers still have to get in contact with a multitude of external professionals to operate their online activities. Meaning they have to invest a considerable amount of time and resources to manage these partners.
© 2015, Leading Kite srl
today's interactions between shopkeeper and main eCommerce service providers.
What if all these interactions could point to a single party?
© 2015, Leading Kite srl
Shopkeeper can focus on product development, production and store management, while fse360 handle the eCommerce headaches.
Thanks to extensive expertise gained by developing and operating eCommerce businesses, fse360 team's can help shopkeepers from setting up and designing web stores to online marketing, dispatching goods, processing returns, and other eCommerceservices.
Shopkeepers pick the suitable plan offered by fse360 according to their needs or they can even create a custom plan selecting from the whole list of services and features provided. Supported by their personal account manager, they can set-up and manage their online business in no time and without technicalities.
fse360 plans are flexible and shopkeepers can easily scale them up or down according to sales volumes or seasonalities. In addition, as the plans are set at monthly basis the eCommerce costs are well diluted along the usage.
© 2015, Leading Kite srl
Local store Big store CustomSuper storefse360 plans
Store website
CustomFacebook shop
– CustomPinterest
– CustomTwitter
POS
25 photos 45 photos Custom75 photosPhotographs
unlimited unlimited unlimitedunlimitedNumber of products
– 1 language Custom3 languagesTranslations
€ 15 (monthly value) € 30 (monthly value) Custom€ 80 (monthly value)Facebook campaigns
– 4 Custom8Facebook Posts (monthly)
Sell
on
So
cial
sC
on
ten
tM
arke
tin
g
– € 25 (monthly value) Custom€ 60 (monthly value)Google Adwords
1 mc 4 mc Custom10 mcWarehousing
premium premium CustompremiumPackagingLogi
stic
s
– 1 Custom4Newsletter / month
© 2015, Leading Kite srl
project definition
store set-up
strategic planning
customization
recurring services 5
4
3
2
1. Pick an available plan or create one. Sign up to fse360 at no costs
. Register to the e-commerce platform
. Set the store options (payments, checkout, shipping, etc.)
. Select store theme
. Import products info
. Define marketing plan
. Set publishing calendar
. Prepare translations
. Set content production calendar
. Theme store customization
. Installation of management Apps
. Creation of social shops (Facebook, Pinterest, Twitter)
. SEO optimizations
. content production
. orders & shipping
. warehouse & inventory
. marketing
fse360 offer a free trial period, where shopkeepers meet their account manager, familiarize with the ecommerce platform, and discover the potentialities of fse360
meet fse360 account manager
activate fse360 plan
unlock store and start selling
TR
IAL P
ER
IOD
MO
NT
HLY
PLA
N
Wait…Why should I go for fse360?
© 2015, Leading Kite srl
Set-up costs diluted and store operating costs clear and easy to predict
Top-notch online store up and running in short time
Store operating costs clear and easy to predict
Professional advise from a dedicated account manager and from service experts
Zero time wasted searching the right expert or a self-made solution
Customer support for enquires on orders, payments & shipping
Clear schedule of marketing, publishing and content production activities
Set-up costs diluted thanks to a monthly plan