When you are building or redesigning an e-commerce web site, there is so much to consider. From datafeeds to automation, email marketing to shipping, today’s web stores need the latest and greatest in features to propel their growth. Learn what you can add to your site to make it the best for both you and your buyers.
Text of 7 must haves for your ecommerce store
1.7 Must Haves for Your Ecommerce Store Alex Hackbart Miva Merchant
2. 7 Must Haves for Your Ecommerce Website Analytics Good Product Photos & Descriptions Professional Design Blog Email Marketing Good Usability/Optimized Checkout Social Media 3. 1. Analytics A website without analytics is just a hobby. If you cant see out of your windshield, how do you know where youre going? 4. 1. Analytics Purpose Analyze Customer Entry/Exit Points Customer Habits Paths They Take to Checkout Drop-off Pages/Funnel Learn How Users Interact With Different Elements on the Page Conversion Rate Optimization 5. 1. Analytics Google Analytics Unique Visitors Track Custom Goals Traffic Sources Ecommerce Sales Keywords Used in Search Top Pages Goal Funnel Visualization 6. 1. Analytics Google Analytics 7. 1. Analytics Crazy Egg Heat Map Visualization Track User Clicks Anywhere Easily Find Distractions or Wasted Clicks Easiest Data Visualization $9/month Plan 30 Day Money Back Guarantee 8. 1. Analytics Crazy Egg 9. 1. Analytics KISS Insights Real Answers from Real Customers Real-time Feedback Answers to Questions Data Cant Answer High Response Rate Custom Messages & Timing Free Plan (with branding) 10. 2. Quality Product Photos & Descriptions Users Know Exactly What Theyre Purchasing Establish Trust With Customersby Looking Professional & Knowledgeable Good for SEO Answer Questions Customers Have About the Product Before Theyre Lost 11. 2. Quality Product Photos Not Good: 12. 2. Quality Product Photos Good: 13. 2. Quality Descriptions Not Good: 14. 2. Quality Descriptions Good: 15. 3. Professional Design Instill Trust Look Established & Professional First Impressions Are Important! 16. 3. Professional Design 17. 3. Professional Design 18. 3. Professional Design 19. 3. Professional Design 20. 3. Professional Design 21. 4. Blog Great for SEO Consistently Adding Fresh Content Become an Authority in Your Field Gain Links Connect with Customers via Comments 22. 4. Blog 23. 4. Blog 24. 5. Email Marketing Stay Connected with Past/Potential Customers Provide Valuable Content Relevant to Your Industry Develop a Trustworthy Relationship with Customers by Providing Valuable Information Promote to Past Customers for a Higher Return Rate 25. 5. Email Marketing 26. 5. Email Marketing 27. 5. Email Marketing 28. 6. Good Usability/Optimized Checkout Remove Unnecessary Steps Remove Distractions Only Ask for as Much Information as Needed Always Have a Clear Callto Action 29. 6. Good Usability/Optimized Checkout 30. 6. Good Usability/Optimized Checkout 31. 6. Good Usability/Optimized Checkout Bad Checkout Practices Prompting Users to Login Forcing Users to Register Too Many External Links Asking for Too Much Information Too Many Required Fields 32. 7. Establish a Social Presence Connect With Customers or Potential Customers Establish Yourself as an Expert in the Field If Youre Helpful, Youll End Up With the Sale 33. 7. Establish a Social Presence Facebook Create a Company Page Ask Friends to Become a Fan Add Like Links to Your Site Run Contests Connect With Fans/Customers 34. 7. Establish a Social Presence Twitter Create a Company Page Search for Relevant People Engage in Conversations with People Who Talk About Related Subjects Dont Give Up! 35. 7 Must Haves for Your Ecommerce Website Analytics Good Product Photos & Descriptions Professional Design Blog Email Marketing Good Usability/Optimized Checkout Social Media