Wordpress eCommerce Store

Presentation

“For me, online shopping is needs to be more intuitive for mothers, the first

thing we think about is what the clothing is used for.”

“I shop clothing that fits the situation. I need to be able to buy useful and

affordable clothing for my daughter to play in the mud and if we go out for dinner

I hope to find something more elegant.”

How can we make online shopping more useful and engaging for parents?

To make sure we provide a unique shopping experience, we need to look at how our User thinks. As mainly targeting younger Mothers with kids in the age between 3 and 10 (without leaving the Fathers behind) we need to follow their

needs.

1. Situation Based Clothing2. Weather Based Clothing

1. Situation Based Clothing

Play School

Elegant

2. Weather Based Clothing

The Brand: Unicorn - Buy a Unicorn

- diverse - playful- quirky- fun- „ Unique Clothing for Unique Kids“- the rainbow has all colours included, nothing‘s impossible- the unicorn stands for uniqueness - make people feel special by purchasing their own unicorn- we fulfill childrens dreams of a fairy tale wonderland- creative marketing - catch your unicorn (find unicorns and get 20% off your next buy)- 404 page saying: You lost track of your unicorn, please reload and try again

Getting the unicorn mood?and mix it with a timeless look and a clean layout

How does the identity system look like?

Styletile

Unicorn Fonts:

Montserat Regular

Montserat Semi Bold

Montserat Bold

Main Brand Colours Secondary Web Colours

Button Action

BUTTON BUTTON

Button Neutral

Can you sketch a unicorn?

WireframesLanding Page

WireframesCathegory Page

WireframesProduct Page

WireframesBasket Page

MockupsLanding Page

MockupsCategory Page

MockupsProduct Page

MockupsBasket Page

LandingDesktop

LandingMobile

CategoryDesktop

CategoryMobile

ProductDesktop

ProductMobile

BasketDesktop

BasketMobile

Thank you for your Attention, you just saved the Rainbow Unicorn

Sabrina Bruehwiler