Internet Marketing Checklist for eCommerce Store Owners

Internet Marketing Check list for eCommerce Store Owners

Website: www.krishinc.com Email: [email protected] Phone::+1-(248)-275-1202

http://www.krishinc.com/

mailto:[email protected]

About Krish Inc.

Today, Krish Inc. stands out as a premier eCommerce consulting and development agency that believes in excellence and total perfection. With special interest in developing eCommerce stores for eCommerce retailers, we develop SEO friendly stores that help online retailers brace up to the competition and improve their profitability. We are

A Full Service eCommerce Agency Magento Bronze Partner 15 Magento Certified Developers Google Adwords Certified Partner ISO 9001:2008 for eCommerce




eCommerce Store & SEO

If you want to take your eCommerce business a step forward, then we suggest that you go for SEO friendly stores. These stores help even a beginner to go a long way and be an achiever. We also suggest that you include features that make these stores search engine friendly, so that you obtain all the commercial benefits of running an eCommerce business. Some of the benefits of SEO friendly stores are provided as below:

SEO friendly stores attract more traffic They consequently lead to higher sales These stores are highly cost effective in the long run Due to the SEO friendly nature, your store is ranked higher This consequently leads to more visibility of your brand Visitors thus become more aware of your store, which helps in repeat

visits




SEO Process

We are suggest a comprehensive service for eCommerce retailers who wish to develop their SEO stores. This comprehensive service actually takes the shape of a four fold process that take shape as below:

Stage 1: Category/Sub-category Naming Stage 2: Store Design & Development Stage 3: Launching A StoreStage 4: On-going Monthly SEO Activities




Stage 1: Category/Sub-category Naming

Categories & sub-categories pages’ name creation We suggest that you provide us the names of the top categories and sub-categories if any. We will

finalize the names for category & sub-category pages for the same and define the category structure & page names accordingly.




Stage 2: Store Design & Development

Keywords research & analysis We suggest keywords research & analysis for home page, category/sub- category pages. We will

send you keywords research report with our suggested keywords for optimization.

Title & Meta tags optimization Custom Title & Meta: Title & Meta tags insertion for home page, category & sub-category

pages: We suggest writing unique Title & Meta tags for home page, category & sub-category pages. These Title & Meta tags will be custom and keyword rich.

Dynamic Meta insertion: We suggest developing a mechanism for unique & page specific Title & Meta tags for products level pages.

SEO friendly URLs: We suggest re-writing SEO friendly URLs for each product’s page. Page name will be keyword rich and search engine index friendly.

H1 tags insertion: We suggest designing a page layout such a way that each page will have H1 tag. For category page, category name will become H1 tag and for product page, product name will become H1 tag. We will try to keep H1 tag closest to beginning of the Body tag so Google can read H1 tag early.





Images optimizationWe suggest keywords research & analysis for home page, category/sub- category pages. We will

send you keywords research report with our suggested keywords for optimization. Image file-name: We suggest that you give the image file name a product name, but not

like “image 1.jpg” or image 2.jpg”. ALT tags insertion: Google cannot read the images but read the ALT tags on images. We

suggest a mechanism that every image’s file name will become an ALT tag.

Content development for category page: Content is very important for search engine rankings and Google likes unique and keywords

rich content. We suggest that either you provide us the content approximate 100 to 125 words or we will write for you and publish on category/sub-category pages.

404 page setup: We suggest designing a custom 404 page for the pages those will not be existed. This page will

include a search box so users can browse any other similar product that will not be existed.





Social media setup Blog setup: We suggest creating a blog section on your store. The blog URL will be like

www.your-store-name.com/blog. The blog will SEO friendly and will be in same theme like your store.

Facebook fan page design: We suggest creating an account on Facebook and design a custom Facebook fan page. Also, we will put the link of Facebook on each page of your store.

Twitter page design: We suggest creating an account in Twitter & design custom Twitter page. Also, we will put the link of Facebook on each page of your store.

Facebook like button/share button: We sugget putting the Facebook like/share button on each product page so users can share a link among their social network.

Google Analytics code setup: This is a free tool from Google to analyze the traffic and conversions. We suggest creating an

account in Google Analytics set the code on each page to analyze the traffic and setting up the goals funnel as well conversion tracking.




Stage 3: Launching a Store

Search engine sitemap creation (sitemap.xml): This is very crucial part for any Ecommerce stores. We suggest including all pages and submitted in

search engines. We will create an account in Google Webmaster Tools and submit this site-map.

Google products search listing (Google Base): This is another free product from Google. This is a comparison shopping search for real buyers. We

suggest creating an account in Google Base, create a feeds and submit in Google Products search. Press release submission: After launching a new store, we suggest that we publish a press release on popular & free PR sites. If

you provide us the press release , we can publish or we will write the PR and we could publish after your approval

Claim popular social media properties: We suggest claiming the store name in popular social media properties. We could create an account so

in future you may use for content marketing purpose. Few of them are, Hub Pages, Sqidoo Lens, SlideShare.net, Digg, Stumbleupon, Wordpress and BlogSpot.




Stage 4: On-going Monthly SEO Activities

Link popularity building/off-page SEO: We suggest doing a one-way quality link building for targeting keywords and pages. Forum postings submission: We could do forum postings submission in high PR and relevant forums. We suggest participating in

related threads and get 1 or 2 one-way links from each post as signature with keyword rich anchor text.

Social bookmarking submissions: We suggest social bookmarking submissions for targeting pages major home page & category pages.

Web directories submissions: We suggest submitting home page in free web directories under the most suitable category.




Stage 4: On-going Monthly SEO Activities

Web 2.0 pages creation: We suggest creating accounts in high PR & popular web 2.0 sites. We could write unique content

around 150 to 200 words and post on this web 2.0 sites. This could result in getting 1 or 2 one-way links with keyword rich anchor text.

Classified ad postings: We suggest submitting products in popular & relevant classified ad sites.

Google base listings: Since Google base feeds expire every month, we suggest that we generate feeds and submit in

Google base regularly.

Reports & deliverables: We suggest keywords ranking report to measure the performance and detailed submission report.




Contact Us

Why not utilize our services to obtain an outstanding SEO store? Trust Krish Inc to deliver what you really want and watch your e-business grow.

India Office:402, Aarya Arcade,Nr. Shree Krishna Center,Mithakali Six Road, Navrangpura,Ahmedabad, Gujarat

Sales: +1-(248)-275-1202, +91 9825060038Email : [email protected]

US Office28157 Dequindre Road,Suite B Madison Heights, MI 48071

Phone : +1-( 248)-233-0628

Email: [email protected]
