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ERASE AND REWIND A tale of innovation and impatience
CHRIS HEILMANN (@CODEPO8), OPEN WEB CAMP, SAN JOSE, 2015
WE ARE HERE AT THE OPEN WEB CAMP, WHICH IS ABOUT A FEW DREAMS I TRIED TO MAKE SURE COME TRUE OVER THE LAST YEARS.
SIMPLE DREAMS, GOOD DREAMS THAT PEOPLE CAN BENEFIT FROM…
✓ Maintainability ✓ Accessibility ✓ Predictability ✓ Flexibility ✓ Extensibility
WE, WHO WEAR THE BATTLE SCARS OF THE MEMORY OF PRE-HTML5 AND CSS DAYS SEE SIMPLE SOLUTIONS…
✓ Stick to web standards ✓ Bet on the open web ✓ Practice your craft ✓ Question everything and
don’t assume functionality ✓ If it has no URL, and can’t
be view-sourced or crawled, don’t trust it - it is faux web.
THE IDEA WAS TO GET RID OF ALL THE BAD IDEAS OF THE PAST…
✘ VML ✘ attachEvent() ✘ currentStyle ✘ X-UA-Compatible (render modes) ✘ IE Layout Quirks ✘ VBScript ✘ Conditional Comments ✘ MS-Prefixed Events
before after before after
-webkit-appearance: none -webkit-gradient
EXPERIMENTAL? PROBABLY SAFE TO USE…
COPY + PASTE BEATS VALIDATION?
https://github.com/search?l=html&q=charset+%22UTF8%22&ref=searchresults&type=Code&utf8=%E2%9C%93
<meta http-equiv="content-type" content="text/html;charset=utf-8" />
<meta charset="utf-8">
<meta charset=“utf8"> ✘
✔
> 600k times in use on GitHub!
THINGS I LEARNED WORKING FOR BROWSER MAKERS
✓ It is a constant race not to break the web - every mistake web developers make needs to get catered for.
✓ The pressure is immense. Instead of pushing for an interoperable web, browsers are constantly compared and expected to be different.
✓ When implementing standards, we find a lot of problems and feed them back. That’s why a score of 100% in feature tests makes no sense.
✓ Most speed increases are based on analysing and fixing developer mistakes/sloppiness.
The web is not binary, one or zero, on or off. It’s not a platform where you get one hundred per cent or zero per cent. It’s this continuum.
The web is not a platform. It’s a continuum.
https://adactio.com/journal/6692
– Jeremy Keith
The web is not a platform. It’s a continuum.
– Jeremy Keith
✓ 100% true ✓ Deep, future-focused
thinking ✓ Insightful ✓ Inspiring ✓ Techno hippie horseshit
MOBILE HAS BEEN SOLD TO US AND BY US AS TOTALLY DIFFERENT
• The app is a much better form factor than web sites with URLs
• Everything needs to work offline • Everything needs to be much simpler
interfaces - people are busy and on the road
• Every app should take full advantage over what the operating system and hardware offers
REGARDLESS OF HYPED NUMBERS, MOBILE NATIVE PLATFORMS ALLOW YOU TO MAKE MONEY…
✓ Mobile native platforms have a monetisation plan that is not “show some ads”
✓ It is incredibly easy to spend money on iOS
✓ There is no preconception that “everything is free”
✓ Releasing on iOS means you target an affluent audience.
✓ Payments for upgrades are a normal thing
ON MOBILE, THE DECK IS STACKED AGAINST THE WEB…
• Browsers are hard-wired and update with operating systems .
• Browsers are built by many different players, all with an own agenda.
• The more you control the experience, the more competitive you are.
DENIAL ANGER BARGAINING DEPRESSION ACCEPTANCE
THE FIVE STAGES OF MOURNING FOR THE OPEN WEB IN A MOBILE WORLD.
DENIAL ANGER BARGAINING DEPRESSION ACCEPTANCE
THE FIVE STAGES OF MOURNING FOR THE OPEN WEB IN A MOBILE WORLD.
• This is just a fad, it will go away. • If we build our own operating system based on HTML5, the
others will learn from that and embrace it more. • Surely the simplicity of web standards and the amazing
value of Microformats and properly structured HTML will never cease to amaze new developers.
DENIAL ANGER BARGAINING DEPRESSION ACCEPTANCE
THE FIVE STAGES OF MOURNING FOR THE OPEN WEB IN A MOBILE WORLD.
IT IS THE FAULT OF THE USERS!
They do all the things wrong like using outdated browsers or turning off JavaScript!
DENIAL ANGER BARGAINING DEPRESSION ACCEPTANCE
IT IS THE FAULT OF THE CLIENTS!
They only want crap and nothing exciting that pushes the envelope!
DENIAL ANGER BARGAINING DEPRESSION ACCEPTANCE
IT IS THE FAULT OF THE TOOL CREATORS!
We need to match what native has in terms of tooling and then we all can ride unicorns and have ice cream!
DENIAL ANGER BARGAINING DEPRESSION ACCEPTANCE
IT IS THE FAULT OF THE BROWSER MAKERS!
They just don’t innovate quickly enough to match what mobile can do!
DENIAL ANGER BARGAINING DEPRESSION ACCEPTANCE
DENIAL BARGAINING DEPRESSION ACCEPTANCE
THE FIVE STAGES OF MOURNING FOR THE OPEN WEB IN A MOBILE WORLD.
• Let’s build a stop phone gap solution - one that is designed to become redundant to show mobile OS makers that the web is ready if only it had access to hardware capabilities.
• Let’s define lots of APIs and form expert groups - surely these will be embraced an implemented by OS providers instead of coming up with their own ones!
• Let’s inject browsers with our apps into the platform - (crosswalk-project.org). This worked wonders with Chromeframe and Internet Explorer.
ANGER
DENIAL BARGAINING DEPRESSION ACCEPTANCE
THE FIVE STAGES OF MOURNING FOR THE OPEN WEB IN A MOBILE WORLD.
• Let’s concede defeat - we can never match what native offers, and never innovate as fast.
• Let’s consider a new career - goat farming, for example, sounds like a great investment.
• Let’s try to find recognition elsewhere - maybe in a smaller group of people who care about what I do.
ANGER BARGAINING DEPRESSION
DENIAL BARGAINING DEPRESSION ACCEPTANCE
THE FIVE STAGES OF MOURNING FOR THE OPEN WEB IN A MOBILE WORLD.
• Maybe this is just another form factor - and we could use our time to care for the web that is instead.
• Maybe there is space for more than one form factor - just maybe. I mean, crazier things have happened, like multiple ways to use a road.
• Maybe this is a time to reflect and improve what we have - after all, there is a lot that needs fixing?
ANGER BARGAINING DEPRESSION
THE PROBLEM IS THAT WE HAVE LOST OUR VOICE AND FOCUS.
✘ Innovation happens a lot in browsers and in a very experimental fashion
✘ A lot is purely engineering driven and relies on a lot of abstractions
✘ The starting point for developers became much more complex
✘ It is a full-time job to keep up with JavaScript/platform innovation
✘ Business reasons trump user experience.
http://www.w3.org/TR/html-design-principles/#priority-of-constituencies
In case of conflict, consider users over authors over implementors over specifiers over theoretical purity. In other words costs or difficulties to the user should be given more weight than costs to authors; which in turn should be given more weight than costs to implementors; which should be given more weight than costs to authors of the spec itself, which should be given more weight than those proposing changes for theoretical reasons alone. Of course, it is preferred to make things better for multiple constituencies at once.
“PRIORITIES OF CONSTITUENCIES…
ENOUGH WITH THE EMPTY PROMISES• The web is a given now - people don’t care
for it as much as we did in the past. • This means that what we offer as solutions
need to have immediate benefits - not a glorious future that might never come.
• We should analyse some of our best practices. Sure, backwards compatibility means we never break the web. But we also carry ballast with us.
• People will use what is the most simple first, then the things that are the right thing to do. Let’s offer simplicity.
ENOUGH WITH THE CONSTANT CRITICISM
• Let’s analyse the reasons why someone violated our best practices.
• The squeaky wheel gets the oil, it also gets replaced when it keeps squeaking
• If the fix of the thing we criticise doesn’t yield any overall benefit, we won’t reach people at all.
• Sometimes the web can be the wrong solution
LOVE COMES IN MANY FORMS…• Understanding - our world has become much
more competitive and mainstream. We who care about the web should help newcomers calm down and see its flexibility as an opportunity.
• Patience - we will see the same mistakes being made over and and over again. Maybe this is a right of passage, and beneficial as a learning exercise.
• Kindness - it is easy to criticise and simple to point out a flaw. It is more rewarding to connect personally and ask for the reasons and offer a solution.
LOVE COMES IN MANY FORMS…• Interest - what makes people not go for open
web solutions? What is the thing the alternatives give them?
• Openness - we never stop learning. Maybe some of the things that sound ludicrous at first can become a great idea with some tweaking.
• Sharing - many things we consider a given got forgotten. Time to remind people. You start teaching, you end up learning.
• Courage - we hear far too much from the loudest and the most known. If you feel strongly about something, speak up and tell us. We need new, fresh voices!
THANK YOU!CHRIS HEILMANN
@CODEPO8
Selfie Stick group: j0sh (www.pixael.com) https://www.flickr.com/photos/87690240@N03/16322726941/
Stick and Carrot: Alan O’Rourke https://www.flickr.com/photos/33524159@N00/17233999165
Skip by Denna Jones https://www.flickr.com/photos/95267793@N00/2336623192
Pencil with rubber: Hometown Beauty https://www.flickr.com/photos/73834369@N07/8408943093/
Stick, Carrot and heart: opensourceway https://www.flickr.com/photos/47691521@N07/5537457133/
Goat: Chris Samuel https://www.flickr.com/photos/94482242@N00/56574260/
Hyrax: Wikioedia https://en.wikipedia.org/wiki/Hyrax
Platypus: BioDivLibrary https://www.flickr.com/photos/61021753@N02/6260709968/
Return key: vapour trail https://www.flickr.com/photos/54433196@N00/2765254958/