JOE SWANEYGreater Atlanta Area • Cell: 404/273-7354 • josephaswaney@gmail.com •

www.linkedin.com/in/joeswaney

SummaryExperienced PR professional adept at managing overall corporate communications, public relations strategy, project management and customer relations. Skilled at creating and executing award-winning social responsibility campaigns designed to build brand identity and relationship with key audiences. Talented at counseling senior management for interview preparation and presentations. Integral in planning and executing targeted media campaigns for local events, trade shows and promotions marketing projects. Fresh-thinking, team-oriented leader with strong writing, analytical and problem resolution skills. Areas of expertise include:

Media Relations & Strategy Targeted Social Responsibility Campaigns Public Relations Writing Social Media Strategies for Consumer Engagement Customer Relations Management Trade Show Strategy & Representation Creative Event Planning & Execution Crisis Communications Planning & Response Interview & Presentation Preparation Talent Relations & Media Booking

Significant Accomplishments Created, strategized and promoted long-term social responsibility campaigns that achieved significant

improvement for cable network brands measured by growth in consumer loyalty and higher Q Scores Pitched and earned more than 40 industry awards for Cartoon Network marketing and CSR efforts Created and led successful Viewer Relations for two television networks—resulted in 10%+ rise in ratings Instrumental to achieving double-digit annual ratings increases that resulted in most-watched years…

― in Cartoon Network history (2012), scoring annual growth between 10%-19% among all targeted kid demos― in Adult Swim history (2013), scoring annual growth between 10%-13% among targeted young adult demos

Professional ExperienceSouthCrest Bank Atlanta, GAFreelance Manager, Public Relations 2015 – Present

Provide media relations services and external communications outreach for SouthCrest Bank N.A., a $560 million asset holding company operating 14 branches and four mortgage & loan offices throughout Georgia and Alabama. Duties include PR writing, research, media outreach, promotions and event planning and management. Significant Accomplishments:• Handled promotion/publicity for Grand Opening and Ribbon-Cutting Ceremony for new Commercial Business

Center in Cumming, GA. PR efforts generated more than 12 local print and online media hits.• Announced executive mortgage banker hires in two markets—earned 15 local outlet and industry trade hits.

WGN America (Tribune Media Company) Atlanta, GAFreelance Writer, Public Relations 2015 – Present

Write and edit all digital pressroom, publicity and press kit materials to support original scripted series programming for television network nationally distributed in 73 million homes. Significant Accomplishments:• Wrote premiere announcement, NYTVF & TCA panel/screening info. for January ‘16 premiere of OUTSIDERS• Wrote Season II premiere release, new cast & NYTVF screening media alert for Emmy-winning MANHATTAN• Wrote releases for New York Comic-Con screening & marketing campaign, National Civil Rights Museum

screening and cast/crew Q&A panel, additional screening events for March 2016 series, UNDERGROUND

Rock Springs Medical Clinic Milner, GAPublic Relations Consultant 2015 – Present

Strategize and deliver pro bono media relations, newsletter writing & editing, website materials and journalistic profiles covering 501c3 free medical clinic serving middle Georgia’s uninsured and underinsured residents in need of quality medical care and counseling services. Significant Accomplishments:• Wrote and distributed press release announcing the clinic’s annual Independence Day Family Picnic

fundraising event, which attracted 500+ local guests and VIPs to attend its presentation• Wrote & edited local announcement of Rock Springs Clinic’s Capital Expansion Campaign for 2016-17• Wrote Rock Springs Clinic profile article that appeared in the Jan/Feb edition of Southern Journal Magazine.

Turner Broadcasting System, Inc. Atlanta, GA

Director, Public Relations 1997 – 2014

Significant AccomplishmentsCo-developed, planned and executed PR strategy that introduced Cartoon Network’s brand-identifying corporate social responsibility initiative, Stop Bullying: Speak Up. Pitched and earned 14 industry awards for corporate social responsibility excellence Secured more than 1,400 media stories, including AP, The Wall Street Journal, TIME, PEOPLE Magazine, The

Washington Post, CNN’s Anderson Cooper 360°, Key Trades, etc. Recruited participation from celebrities who provided free on-air endorsement of pro-social campaigns.

Personalities included Ne-Yo, Ellen DeGeneres, Jesse Tyler Ferguson, Tyra Banks, Reggie Miller, Rick Fox Led PR efforts with campaign partners Boys & Girls Clubs of America, Anti-Defamation League, 4-H, etc. Coordinated Washington, DC media screening at middle school with President Obama’s HHS Secretary Enlisted U.S. Senator Robert Casey (PA), Congresswoman Linda Sanchez (CA) to initiate SB:SU Flag Raisings

across the country at middle schools, high schools and 1,100 Boys & Girls Clubs of America.

Led PR efforts for additional award-winning social responsibility campaigns for Cartoon Network, including Rescuing Recess, The Move It Movement, Get Animated and Animate Your World

Strategized and executed PR efforts to support network premieres of multiple animated and live-action series for Cartoon Network & Adult Swim. Efforts helped achieve top-rated, most-watched events for the network. Examples include THE POWERPUFF GIRLS, STAR WARS: CLONE WARS, BEN 10, SCOOBY-DOO: THE MYSTERY

BEGINS, SPACE GHOST COAST TO COAST, FOSTER’S HOME FOR IMAGINARY FRIENDS

Served with team that positioned and launched Adult Swim late-night comedy network for adults 18-34: Publicized original programming that became signature branded content and ratings leaders—AQUA TEEN

HUNGER FORCE, THE BOONDOCKS, HARVEY BIRDMAN: ATTORNEY AT LAW, THE BRAK SHOW Championed Adult Swim’s #1 basic cable network ranking among adults 18-34 to key trade/consumer media

Additional PR responsibilities include: Liaison w/International PR counterparts Advertising Upfront presentation writing Industry award strategies and submission Network & Digital ratings research and

reporting Executive media interview training &

preparation Cable affiliate special events & tour

coordination Talent handling and media bookings Trade show strategy and representation Corporate facts & milestones; press

website administration Executive bio & headshot creation and

management

Sample Targeted Industry Awards Pitched & Secured: Promax Entertainment Marketer of the Year NCTA Vanguard Award for Programmers Kidscreen Channel & Marketer of the Year Cynopsis !magination Luminary Award Advertising Age Cable Marketer of the Year SABRE Award; PR News CSR Award

Additional Work Experience at Turner Broadcasting

Director, Public Relations—Turner Home Entertainment Domestic Home Video Atlanta/Los AngelesOther titles held: Senior Manager, Public Relations; Public Relations Manager

Senior Manager, Public Relations—Hanna-Barbera Cartoons, Inc. Los AngelesOther titles held: Public Relations Manager

Education & TrainingB.A., Public Relations, Cum Laude California State University, FullertonTurner Broadcasting Management Essentials Two-Year Management Training, AtlantaCorporate Responsibility Council Leader, 2011-2013 Turner Broadcasting System, Inc, AtlantaBoard of Directors, 2005-2010 Atlanta Lyric Theatre (501c3)Annual Retreat Team Leadership, 1998-2015 Mount Paran Music Ministries