Social Media and Healthcare

Social Media & HealthcareIris Thiele Isip Tan MD, MSc @endocrine_witch Chief, University of the Philippines Medical Informatics UnitProfessor, University of the Philippines College of Medicine

eHealth SummitSMX, 28 Jul 2015

Tuesday, July 28, 15

#HealthXPH on Twitter

Dok Bru on Facebook

SOCIAL MEDIA AND HEALTHCARE

Researchon social networks



Dok Bru on Facebook




@endocrine_witchTuesday, July 28, 15

@endocrine_witch@bonedoc@giasison@cebumd


Hashtag Used to mark keywords or topics in a TweetCreated organically by Twitter users as a way to categorize messages

- Twitter Help Center

#


#HealthXPH: A Series of Fortunate Events How it began ...www.endocrine-witch.net


http://www.endocrine-witch.net


What is #HealthXPH? A collaborative effort

www.remomd.com




It’s a collaborative effort of healthcare stakeholders -

healthcare professionals, institutions, academe, patients

and policy makers.

What is #HealthXPH@bonedoc

www.remomd.com Hands 2 by Eastophttp://www.freeimages.com/photo/1434811




https://flic.kr/p/6stzhn

https://flic.kr/p/6stzhn

It will discuss, use and continually push the boundaries of social media and

other emerging technologies in healthcare to impact the Philippine healthcare landscape.

What is #HealthXPH?@bonedoc www.remomd.com




It encourages collaboration and application of emerging technologies to

improve delivery of healthcare.

What is #HealthXPH?

@bonedoc www.remomd.com

App Sketching by Johan Larsson,https://flic.kr/p/dHLKPt




https://flic.kr/p/9rCQw8


What is #HealthXPH?@bonedoc

www.remomd.com

It is open and free.

It aims to educate all healthcare stakeholders.

Image credit: “Holding hands” by sbekulator http://www.sxc.hu/photo/835200




http://www.sxc.hu/photo/835200

http://www.sxc.hu/photo/835200

Social media is going to impact Philippine healthcare. #HealthXPH wants to make it a positive one.

What is #HealthXPH?


Paparazzi by Shena Tschofen,https://flic.kr/p/bEjPKP






What is #HealthXPH?


Social media and other emerging technology is

making it easier for patients to access their healthcare professionals, institutions and policy

makers. #HealthXPh will give insights on how to effectively manage this upsurge.

Paparazzi by Shena Tschofen,https://flic.kr/p/bEjPKP






Social media opens new possibilities to participatory medicine

practice in the Philippines. #HealthXPH is taking advantage of that.

What is #HealthXPH?


Doctors with patient, 1999 by Seattle Municipal Archiveshttps://flic.kr/p/7bEsuE




https://flic.kr/p/7bEsuE

https://flic.kr/p/7bEsuE

#HealthXPh Discussing Emerging Technologies that Impact Philippine Healthcarehttps://www.facebook.com/groups/HealthXPh/


https://www.facebook.com/groups/HealthXPh/

https://www.facebook.com/groups/HealthXPh/

Tweet chat Pre-arranged chat through tweets that include a predefined hashtag to link those tweets together in a virtual conversation

- Susan Gunelius http://weblogs.about.com/od/twitterfaqs/f/TwitterFAQTweetChat.htm Multiple Tweets Plain by mkhmarketing

https://flic.kr/p/dVaqmj


http://weblogs.about.com/od/twitterfaqs/f/TwitterFAQTweetChat.htm

http://weblogs.about.com/od/twitterfaqs/f/TwitterFAQTweetChat.htm




www.endocrine-witch.net




www.healthxph.net


http://www.facebook.com/EndocrineWitch







Impressions No. of tweets/participant x no. of followers that participant currently has; added up for all participants

Multiple Tweets Plain by mkhmarketinghttps://flic.kr/p/dVaqmj




#HealthXPH registered onSymplur’s Healthcare Hashtag Project

25 July 2015


#HealthXPH Symplur Stats1 Jan 2014 – 19 Feb 2015


#HealthXPH Symplur StatsTweet Activity1 Jan 2014 – 19 Feb 2015


#HealthXPH Symplur StatsTweet Activity2 Jan – 30 Jan 2014


www.healthxph.netTuesday, July 28, 15

http://www.healthxph.net

http://www.healthxph.net

www.connectedaction.net

Social network analysis

using NodeXL

Marc SmithChief Social ScientistConnected Action Consulting Group


http://www.connectedaction.net

http://www.connectedaction.net



#hcsmph 450 attendees



www.healthxph.net/manifesto


http://www.healthxph.net/manifesto




Signing of #HealthXPh manifesto at #hcsmph

Philippine Medical AssociationPhilippine College of Physicians


Doctors 2.0 & YouParis June 4-5, 2015



Philippine College of Physicians Annual Convention Manila, May 2015


Social Media Day 2015 General Santos CityJune 2015



Dok Bru on Facebook




McMahon KL. Power and Pitfalls of Social Media in Diabetes Care. Diabetes Spectrum Nov 2013;26(4):232-5.

HCPs, social media & patient care

Ignore Like me

Build empire

Evaluate & refer

Patient education & support


www.facebook.com/EndocrineWitch




www.dokbru.endocrine-witch.net




By OpenStax College [CC BY 3.0 (http://creativecommons.org/licenses/by/3.0)], via Wikimedia Commons

What’s an endocrinologist?


http://creativecommons.org/licenses/by/3.0)%5D

http://creativecommons.org/licenses/by/3.0)%5D










Dok Bru on Facebook




“As opposed to the doctor-centric, curative model of the past, the future is going to be

patient-centric and proactive.”Elias A. Zerhouni MD, NIH Director

Dec 2007

Image by JD Hancockhttp://www.flickr.com/photos/jdhancock/4100030094/


http://www.flickr.com/photos/jdhancock/4100030094/

http://www.flickr.com/photos/jdhancock/4100030094/

GMG ... Google Mo G*g*!


Search the Internet for

health information, I can. Yes, hmmm.

Image credit“The true mystery of the world is the visible, not the invisible.” by JD Hancock,

http://www.flickr.com/photos/jdhancock/5813423429/in/set-72157626898819900

~80% find the health information they need

Pew Internet & American Life Project




Existing content in the WWW does not meet the content needs of underserved communities.

Lazaras & Mora (2000). Online content for low income and underserved Americans: the digital divide’s new frontier.

Image credit“I fought the lawn ... and the lawn won.” by JD Hancock,

http://www.flickr.com/photos/jdhancock/3521006248/in/set-72157618524893239/




Local-oriented contentAccessible to those with low literacyInformation in multiple languagesInformation created by the underserved communities

Lazaras & Mora (2000). Online content for low income and underserved Americans: the digital divide’s new frontier.

Image credit“I fought the lawn ... and the lawn won.” by JD Hancock,


More ...




Image credit“Career-limiting move” by JD Hancock,


Do we have an obligation for protective action to improve quality and

support safety of social networks?Weitzman et al. J Am Med Inform Assoc 2011;18:292-297





How is social media transforming healthcare in 2015? One of 9 semi-finalists


#pregnancy #diabetes #gestational diabetes Symplur Signals


Twitter Content Categories Dann S. First Monday 2010; 15(12)

ConversationalQueryReferralActionResponse

PhaticGreetingFourth wallBroadcastUnclassifiable

NewsHeadlinesSportEventWeather

Pass alongRTUGCEndorsement

StatusPersonalTemporalLocationMechanicalPhysicalWorkAutomatedActivity

Spam


#HEALTHXPH TWEET CHAT SCHEDULE: Saturday 9 pm Manila time
