Social Media in Healthcare 2011

Social Media in Healthcare

Prescriptions for the Responsible Useof Social Media in 2011.

© Ideahaus® & MarketSMITH Services. All rights reserved.

In this presentation…

What is social media?What’s the regulations?.What’s been done?What can be done?How to get started.


LinkedIn Facebook SpeakerSite

Social Networks


SlideShareGoogle PresentationsSlideWorld

PPT Sharing


FlickrTweetPhotoShutterfly

Photo Sharing


YouTubeVimeoVeoh

Video Sharing


UstreamQikFlixwagon

Video Streaming


TwitterYammerFriendFeed

Micro-Blogging


EviteEventfulFacebook

Events


DeliciousDiggStumbleUpon

Bookmarking


FanBoxWidgetBoxWidgepediaSlide

Widgets


Google ProfileMojoPagesWikiPedia

Miscellaneous


WordPressTypePadBlogger

Blogging


iPhoneBlackberryDroid

Mobile


What are the Regulations?

Standard = Fair & BalancedDTC Specificity vs. No FDA GuidanceThe Fear of DDMACPerceived Attitudes


What’s has been done?

More than you may think.


What can been done?

Again, more than you may think.


Cover Your Assets.Learn from Pfizer.


Listen.And learn.


Communications.Public RelationsMedia RelationsGeneral Information


Communications Plan


Marketing creates the opportunity.Sales creates a customer.

This should be a partnership.


Web SiteBlogSocial Media

Marketing


Social Media BlogComm. Plan

Sales



Measurement

Where’s the ROI?It depends what you’re looking for.


Customer Relationship.

Make help calls, not sales calls.Relationships last over time.Customers buy more than once.


ROI = Social CapitalSocial Conversations can generate Social Capital.


Nan Lin on Social Capital

"Investment in social relations with expectedreturns in the marketplace."



How To Get Started: Contact Us

Business

Social Media in Healthcare 2011