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The slideshow of a presentation to the healthcare sector, customers of Device Technologies in Auckland, New Zealand. Delivered 16 December 2009.
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Healthcare, meet Social Media
Simon Young, #sy social media consultancy
www.sy-engage.com
I can see the future
The future is here. It’s just not evenly distributed yet.
William Gibson
My distinguished medical career
My distinguished medical career
Revolution!
“Revolution is ... the violent transfer of power and property in the name
of an idea”
Jacques Barzun
?
(A bit harsh)
Bloody hard work
?
Social Media in Australiaand New Zealand
Social Media in Australiaand New Zealand
As for the future, your task is not to foresee it,
but to enable it.
Antoine de Saint-Exupery
Your response
The revolution in healthcare -
taking control
The revolution in healthcare
Doctors talking back
Doctors talking back
But what about...
• Amateurism
• Productivity
• Isolation
• How can it make me money?
• What if people say bad things
• What if I stuff up?
Amateurs!
41
Productivity!
Isolation
Does it make me money?
• What is the return on investment of using the phone?
• What is the value to you of word-of-mouth referrals? Of networking?
• What are you currently overspending your marketing dollar on?
What if people say bad things?
• Who says they’re not saying bad things anyway?
What if I stuff up?
• You will. It’s guaranteed!
And you’re in good company
“A good plan violently executed now is better
than a perfect plan executed next week.”
George S Patton
Risk = Danger
Risk = Fun!
or
Before After
Experts Enablers
Telling Conversing
Marketing to Marketing with
One-way Two-way
Ideal = Automated Ideal = Human
Whatever you do ... do something!
And... don’t do it alone
www.sy-engage.com
www.ijump.co.nz
twitter.com/audaciousgloop