Social Media and Healthcare

Social Media & HealthcareSocial Media & Healthcare

Prepared by: Ali AlmoosawiTwitter @ali_almoosawi

∗ The Social World

∗ Social Media in Healthcare

∗ Managing Reputation through Social Media

∗ Who Should Manage Social Media

AGENDAAGENDA

We Live in a Social WorldWe Live in a Social WorldConsider these points:∗The Social Media user-base is growing exponentially∗23% of Facebook users login five time each day∗There are 400 million tweets sent each day∗The +1 button (Google+) is served more than 5 billion times per day∗20% of all internet page views come from Facebook.

http://www.searchenginejournal.com/growth-social-media-2-0-infographic/77055/http://thesocialskinny.com/103-crazy-social-media-statistics-to-kick-off-2014/

∗ 80% of users prefer to connect with brands on Facebook

∗ Approximately 46% of web users turn to social media before making a purchase

∗ 74%of marketers believe Facebook is important for their lead generation strategy

∗ Social Media generates almost double the marketing leads of tradeshow, direct mail, telemarketing or PPC

Social Media Applied to BusinessSocial Media Applied to Business

www.socialmediatoday.comwww.velocitydigital.co.uk

How is Social Media used in How is Social Media used in Healthcare?Healthcare?

http://mashable.com/2012/12/18/social-media-mobile-healthcare/

∗ Social Media allows hospitals, doctors, and patients to engage and connect—increasing the number of positive touch-points and improving brand image

There are opportunities to There are opportunities to influence…influence…


∗ Doctors, hospitals, and nurses are the most trusted sources for health-related content on Social Media.

Patients Want to Share Their ExperiencesPatients Want to Share Their Experiences


∗ Patients are more likely to share positive experiences than negative experiences

∗ Social Media provides a medium for reputation management and better customer service

Social Media as a Channel Social Media as a Channel for Customer Servicefor Customer Service

http://socialmediatoday.com/2034816/7-social-media-challenges-contact-centers

“71% of those who experience positive social customer care are likely to recommend that brand to others, compared to just 19% of customers who don’t get a response” (http://socialmediatoday.com/1737591/10-steps-brilliant-social-customer-service-infographic)

What about negative comments?What about negative comments?

When you’re facing negative word of mouth on the internet, time is not on your side. The longer you wait to respond, the angrier the customer will get—and the more likely others will pick up on the issue and spread the negative buzz.

Maybe you don't want angry customers, but let's be honest—you’ll never have 100 percent customer satisfaction. No one does. So use those unhappy customers to better understand what you're doing wrong, improve your customer service department and learn from the experience. And while you're at it, turn the angry customers into brand evangelists.

A Word from a Worldwide A Word from a Worldwide Leader in Medical CareLeader in Medical Care

“Take some baby steps and get into the shallow end of the pool as soon as possible. The great strategic ideas will probably come after you have some experience in the social media world.”

-Lee Aase, Director of the Social Media Center for the Mayo Clinic

Social Media Management Requires Experience

∗We have years of experience managing social media accounts for a variety of clients

∗We know how to engage with clients and patients professionally

∗We know what to post to be most effective and encourage positive interaction

Managing Social Media is Time-consuming

∗Managing Social Media takes time—time that you probably don’t have. We have the time and resources to apply to helping you succeed with Social Media

∗We manage your accounts and take care of all posting, commenting, and engagement so you don’t have to add one more thing to your long to-do list

Why Outsource your Social Media?Why Outsource your Social Media?

No Time to WasteNo Time to Waste∗ The longer you wait to integrate social media into your

business, the more your potential clients and patients will find someone else to meet their needs

∗ Because it takes time to establish an online presence, every moment not devoted to building that presence puts you further behind competitors

∗ There are many opportunities for new leads, greater brand awareness, and better client-engagement—and it can begin right away

Thank YOU!Thank YOU!

Health & Medicine

Social Media and Healthcare