White Paper - A Premium On Expertise - How Modern Healthcare Providers Are Using Video - Panopto Video Platform

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A premium on ExpErtisEHow Todays Healthcare Providers Are Using Video

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panopto creates software that enables businesses and academic institutions to record and view searchable video presentations in minutes from any device. Businesses can use panopto to record and live stream:

employee training and onboarding video

review, recap, and summary communications

product demonstrations All-hands meetings Sales and marketing

presentations Web conferences executive communications events for customers, press,

and investors

panopto also enables individual employees to record and share videos in a secure, centralized video library. This facilitates:

Social and informal learning Capturing the knowledge of retiring employees Sharing knowledge across a global workforce

panoptos video library includes unique search functionality that enables employees to search inside videos for any word mentioned or shown onscreen during a video.

panopto is currently in use at Fortune 500 companies around the world and is the fastest-growing lecture capture solution at leading universities. privately-held, panopto was founded in 2007 by technology entrepreneurs and software design veterans at Carnegie mellon universitys School of Computer Science.

panopto was recently recognized by Gartner as a Leader in its 2014 enterprise Video Content management magic Quadrant. Learn more at http://panop.to/gartner-leader.

Want to try panopto for yourself? Visit www.panopto.com today for a free 30-day trial or to schedule a demonstration of our software.

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How modern Healthcare providers put Video To Work ........................................... 4

To Transform The Healthcare Learning environment ........................................ 5

To Streamline Corporate and internal Communications ................................ 5

To improve patient education with on-Demand Video ................................... 6

To Broadcast public events, presentations, and Announcements ................... 6

To Curate and Share internal expertise ............................................................ 7

To maintain a Central, Secure Library of Video Assets ..................................... 7

What To Look For in A Video platform For Health Care .......................................... 8

in 150 Words: panopto Helps You Boost productivity With Video .......................... 12

Get Started With Video in Less Than one Day ...................................................... 13

OVERVIEW

How Todays HealTHcare providers Use videoAPremiumonexPertise:


APremiumonexPertise:How Modern HealTHcare providers Put VIdeo to WorkTurn to any news source today and its hard to avoid finding a discussion about the healthcare industry. Around the world, new clinical trials continue to reshape established medical procedure. in the uS, changing governmental regulations are now at work transforming the business of care. And in many underdeveloped nations, new practices are offering the potential to revolutionize medicine and personal health for previously-underserved populations.

For those in the healthcare industry itself, another recent change transforming the very face of work in the field is an evolution neither political nor scientific, but technical.

Video has, in the last decade, become an essential part of how employees in hospitals, clinics, medical schools, and other offices in the healthcare industry teach, train, and share information.

its easy to see why. in a field that rivals any for jargon, healthcare must also contend with a subject matter that is quite literally hidden away inside. in even the best of circumstances, its possible for medical professionals to misunderstand text-based documentation and best practices those difficulties only increase as physicians, assistants, administrative staff and others are pressed to share more knowledge more quickly, and do so potentially with audiences that may not share their first language.


in this environment, video has been met with a welcome relief as an increasingly simple tool that can quickly show more detail than could ever be described in text, and that can be shared and reviewed easily anytime and anywhere its needed.

From enhancing administrative communications to enabling technical knowledge-sharing among specialists, every provider will find unique ways to incorporate video as part supporting and scaling the way their teams teach, learn, and share information. To get you started, lets take a deeper look into some of todays most common strategies.

To trAnsform THe HealTHcare learning environMenTVideo training helps keep physicians and staff up-to-date with latest information, methods, and practices. more than 66% of physicians use online videos to stay abreast of the latest clinical information, spending an average of 11 hours per week on professional training and development.

With a video platform like panopto, you can easily record training courses, patient simulations, and more, and automatically store them in a centralized, searchable video library. The result is a continuing education program that is both convenient and cost-effective.

To streAmlinecorporaTe & inTernal coMMUnicaTionsevery organization relies on effective communications with its employees, board and staff. This can be a challenge in healthcare, where employees arent necessarily seated in front of their email inbox all day. Video provides the most powerful medium for corporate communication. it can be live streamed or distributed on demand to thousands of employees around the world, it helps improve understanding and retention of key messages, and its success can be measured through analytics.

Click for a sample on-demand video compliance training session


With a video platform like panopto, you get an all-in-one platform for live streaming webcasts and town hall meetings, recording and sharing information from Human resources, and providing a secure Corporate YouTube where employees and stakeholders can stay informed.

To imProve paTienT edUcaTion wiTH on-deMand videoVideo can act as a powerful supplement to your patient education efforts, providing guidance on disease prevention, medical procedures, and chronic condition management. Video has also been shown to promote active patient participation in treatment decisions while saving physicians time associated with individual counseling.

Leading video platforms enable you to record high quality patient education videos using any video capture device, from webcams to professional video cameras, and host those recordings for in-facility streaming or on your public website.

To BroadcastpUblic evenTs, conferences, presenTaTions, and annoUnceMenTsAs public entities and integral parts of local communities, most hospitals, clinics, medical schools, and other health care providers have a vested interest in sharing some of their latest intelligence, news, and insights with the outside world. Whether webcasting the opening of a state-of-the-art facility, promoting new hospital treatments and programs, or publicizing the results of recent research, video platforms provide flexible and cost effective live broadcasting solutions for healthcare providers.

using panoptos on-premises or cloud-hosted solution, you can live stream press conferences, presentations, and events securely to specific audiences, or across the internet to thousands of simultaneous viewers around the world.

Click for a sample patient education video


To CurAteAndshAre inTernal experTise All organizations rely on employees to share institutional knowledge, although perhaps none more so than in healthcare. Whether its physicians showing in detail exactly how to work through an assessment or diagnosis, an administrator sharing the right way to enter data into the institutions records systems, or virtually anything else, healthcare organizations need to ensure that theyve tapped into the full expertise of their teams.

panopto helps to make social learning easy, with flexible tools that make recording easy in virtually any environment, and then automatically upload, store, index, and make those videos accessible for every other member of the team to find, whenever and wherever theyre needed.

To mAintAin a cenTral, secUre library of video asseTsno matter how any given organization uses video most often, in the end, nearly every one creates a robust library of video files in the process. panopto is the only video platform that integrates best-of-breed recording and webcasting with a secure video library. All of your panopto recordings and live webcasts are automatically uploaded into the library and converted for optimal viewing on any computer, tablet, or smartphone. pre-recorded videos can also be uploaded and converted for playback on any device.

Click for a sample social learning video

Click to learn more about how a VCMS works


And as the video library grows, panopto provides a unique video search engine that makes finding information inside your videos as easy as searching for content within email and documents. Simply enter a phrase like bloodborne pathogens into panoptos video search engine youll find every relevant recording in your collection and be able to fast-forward to each point in your videos where the term is mentioned.

WhAttolookfor in a video plaTforM For HealtH CareAs video becomes ever more integral to how healthcare organizations communicate, teach, and share ideas and information, many are quickly finding that now is the right time to review how theyve managed video content in the past and how they plan to manage it in the future.

Thats because video is unlike any other content:

Different video recorders often produce different types of video files many of which cannot be played back on other devices

Video files are almost always significantly larger than text documents and can quickly exceed maximum file size restrictions on common content management systems

And video files are traditionally impossible to search, limiting the value of any recording to only those who already know what topic the video covers

The growing prevalence of video has prompted Forrester research to recommend organizations plan for video content, not just videoconferencing. Doing so, contends Forrester, offers the promise of a variety of rewards, including reducing the cost of meetings and events, improving training and executive communications effectiveness, driving remote employee engagement, and encouraging social learning and sharing best practices.

Delivering those returns starts with finding the right video platform and that, in turn, starts with asking the right questions. every organization will have its own list of video must-haves; here are 10 items to consider when your organization drafts yours.

2 in 3 physicians use online video to stay abreast of the latest clinical information,

spending an average of 11 hours per week on professional training and development.


are all spoken and wriTTen words aUToMaTically indexed for searcH?in the healthcare industry, its not uncommon for training, demonstration, or conference videos to run 30-60 minutes or longer. That means being able to find and fast-forward to specific moments is essential. Youll want a video platform that searches not only by title and description, but that can actually index any word spoken or shown on-screen in the video, and allow viewers to instantly fast-forward right to the exact relevant moment.

wHaT sTeps MUsT a User Take To record a video THen sHare for viewing by THe inTended aUdience?There are two simple requirements for virtually every organizational video. First, it must be recorded. Second, it must be shared. And while that may sound straightforward, many video platforms simply dont fully support video workflow meaning what should be an easy, seamless process may end up requiring additional software, added support, and a steep learning curve for new users.

ideally, you want an end-to-end solution that runs on any computer, recognizes any and all recording equipment, and automatically takes care of the technical video management steps meaning your employees will be able to simply click record, capture their video, and click stop, while the video platform takes care of the rest.

wHaT Hardware is reqUired To record, live sTreaM, Upload, Manage, and view videos?A constant issue in producing video is the ever-growing number of devices for video recording and video viewing, and the wide variety of file types those devices may produce or play. Some video platforms have sought to manage that complexity by requiring specific hardware and limiting the types of devices their systems can work with. in healthcare, however, this can create hurdles to organizational video adoption, as many of the specialized recording tools designed for medical professionals simply may not work with those systems.

For better results, you want a video platform that can support virtually any video or audio recording device from HD camcorders to inexpensive webcams and even specialty recorders. For video management, editing, and playback, meanwhile, availability is the key feature. Web-based tools that run in any web browser tend to be easier, more flexible options. And as mobile recording and viewing becomes more commonplace, youll also want to consider the availability and functionality of the video platforms native mobile apps.

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wHaT sTeps MUsT a User Take To live sTreaM a presenTaTion?Live streaming video of a conference, simulation, or presentation is quickly becoming essential for training and communications. But as organizations seek to broadcast events, announcements, and even internal meetings in large organizations, many have found themselves exceeding the maximum audience capacity for traditional video conferencing solutions.

Webcasting offers a solution the ability to live stream a presentation over the web, to an external or internal audience of thousands or even tens of thousands. But not every video platform offers webcasting as a standard feature, and even fewer include it as an option in the normal video workflow meaning it can be hard for first-time users to find and take advantage of. Be sure to check with your video platform options to see exactly how each enables webcasting, and how much work is required to set up each live broadcast.

How Many video inpUTs can be siMUlTaneoUsly recorded?When it comes to healthcare, many concepts simply cant be captured with a single viewpoint. Whether its a product or lab demonstration, a technical training video, a multi-person conference panel, or a number of other potential uses, its helpful to have a video platform that can record more than one stream of video. not all platforms, however, can meet this need.

You want a platform that makes it easy to record video from a virtually unlimited sources recorders plugged into a laptop, mobile devices recording independently, one or multiple computer monitors the more flexible your solution, the better.

can THe video plaTforM be exTended or cUsToMized To fiT in yoUr organizaTions infrasTrUcTUre?Today most healthcare organizations have developed their own formal or informal workflows for managing video. Without the ability to easily integrate into those existing workflows, any new video platform risks becoming more work for your team and less likely to be used to its full potential.

What you want is a video platform built to integrate with your organizations learning management systems (LmS) and identity providers, and one that includes admin tools and developer Apis for extending and customizing the video platform further.

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wHaT eleMenTs are inclUded in THe video plaTforM, and wHicH MUsT be pUrcHased as add-ons?Total Cost of ownership is a concern for virtually any technology youll purchase, and video platforms are no exception. Some platform solutions offer an impressive feature list, but force customers to purchase each as a separate add-on to a much more basic set of core capabilities.

every organization has different priorities in managing total cost of ownership. For most, a single comprehensive solution for capturing any kind of video, streaming live events, and managing videos in a secure, searchable library will offer the greatest roi.

How does THe plaTforM proTecT againsT oUTages and sysTeM failUres dUring recordings and evenTs?no provider, no server, and no data center is immune to outage in some form. When bad things happen, whether its a power failure, a network outage, hardware crash, a blue screen, or a misbehaving driver, you should expect your video platform to have a plan in place to prevent failures.

ideally, you want a platform that relies on multiple geographically dispersed redundant servers to protect against server issues, and failsafe recording features to protect against problems on local machines and ensure interrupted recordings are repaired and restored as quickly as possible.

can THe plaTforM scale wiTH ongoing growTH and spikes in User deMand?Video is only just reaching the tipping point in most healthcare organizations. Virtually every technology analyst expects the total amount of video organizations produce and consume will increase exponentially in the coming few years which means any video solution you buy today will need to scale to meet your needs tomorrow.

With a video platform, scalability applies to a number of elements in the system, including: web servers which require scalability to accommodate increasing HTTp requests, encoding servers which need to scale as more and more encoding jobs are submitted, and data scalability to accommodate a rapidly increasing amount of video storage. Youll want to be sure your platform options can account for each of these factors.

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are THere naTive Mobile apps THaT provide sUpporT for video searcH and viewing?more and more healthcare professionals are using tablets and smartphones to view video. Compared to other industries, few medical professions are stationed in front of a pC throughout the workday now with trends like bring your own device, flex time, and a host of other modern working arrangements, enabling mobile access to video viewing, sharing, recording, and managing absolutely essential.

Your video platform needs to make sure youre covered. At a minimum, every video uploaded into your video content management system should be encoded for playback on mobile devices. ideally, your platform should include native mobile apps for both ioS and Android, providing support for your team to view and search your videos from anywhere.

in150Words:panopTo Helps yoU Make tHe MoSt oF Your exPertISe WItH VIdeoFor healthcare organizations, the continued discoveries of new clinical trials paired with the ongoing expansion of governmental regulations often means that yesterdays expertise is already outdated. With video, providers can capture and share the latest information, ideas, and insights, as well as preserve and disseminate the knowledge of their key specialists and experts enabling their teams to deliver the highest level of care based on the best and latest expertise.

panopto is a video platform that enables you to incorporate multimedia presentations, live broadcasts, and other video content into your communication and training strategy, helping your organization provide the best quality care, competitive services, and efficient operation.

named a Leader in Gartners magic Quadrant for enterprise Video Content management and commended by Forrester for the best support for video search, panopto makes it easy for your organization to record anything and find everything.

For more, visit www.panopto.com.

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Fill out a free trial form at panopto.com/free-trial/ or give us a call at 855.PANOPTO

Our team will contact you to discuss how youd like to put video to work in your organization, and help you determine if panopto would be a good fit

Well set up your video platform site with you that same day, help you brand it for your organization, and include a set of welcome and how-to videos for first-time users

From there, youll be ready to go! Youll have complete access to upload existing videos, record new videos, share and view recordings, and search your videos for specific details

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White Paper - A Premium On Expertise - How Modern Healthcare Providers Are Using Video - Panopto Video Platform