White Paper: Bring Your Own [Video-Ready] Device - Panopto Video Platform

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Why Your BYOD Strategy is Incomplete without Video—And How You Can Fix It

BRING YOUR OWN

DEVICE[ ]VIDEO-READY

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Most organizations don’t think big enough when it comes to “Bring Your Own Device” (BYOD) strategies.

To realize the cost savings and increased efficiency from employees bringing their own devices, you need to plan for more than just enough BYOD access throughout your organization. You need to consider the tools your employees are already comfortable with on their personal devices they’ll be bringing, and the new communications tools they’re already adopting in the office today.

In short, you need to follow the recommendation of Gartner Research—you need to plan for video as part of BYOD.

Adding video, however, isn’t simply another box to check. Network bandwidth needs, format compatibility issues, security concerns, and reporting requirements all conspire to make video a unique challenge in the BYOD space.

The solution to those challenges? Tap your video content management system (VCMS) to enable video in your Bring Your Own Device world. In this paper, we review six ways your VCMS can help, including:

• Built-in transcoding for broad device compatibility

• Native mobile apps for a better end user experience

• Efficient network bandwidth usage via bitrate controls

• Integrated security with your existing authentication system

• Inside video search from mobile devices

• Analytics and reporting to track mobile video viewing

BRINGING EVERYTHING INTO VIEW

www.panopto.com


Panopto creates software that enables businesses and academic institutions to record and view searchable video presentations in minutes from any device. Businesses can use Panopto to record and live stream:

• Employee training and onboarding videos• Review, recap, and summary communications• Product demonstrations • All-hands meetings• Sales and marketing presentations• Web conferences• Executive communications• Events for customers, press, and investors

Panopto also enables individual employees to record and share videos in a secure, centralized video library. This facilitates:

• Social and informal learning• Capturing the knowledge of retiring employees• Sharing knowledge across a global workforce

Panopto’s video library includes unique search functionality that enables employees to search inside videos for any word mentioned or shown onscreen during a video.

Panopto is currently in use at Fortune 500 companies around the world and is the fastest-growing lecture capture solution at leading universities. Privately-held, Panopto was founded in 2007 by technology entrepreneurs and software design veterans at Carnegie Mellon University’s School of Computer Science.

The company was recently recognized by Gartner as the only “Visionary” in its 2013 Enterprise Video Content Management Magic Quadrant. Learn more at http://panop.to/gartner-visionary.

Want to try Panopto for yourself? Visit www.panopto.com today for a free 30-day trial or to schedule a demonstration of our software.

PANOPTO ON A PAGE

http://panop.to/gartner-visionary

http://www.panopto.com


Most Organizations Don’t Think Big Enough With It Comes To BYOD ................... 5

Mobile Video in the Enterprise is a Necessity ........................................................ 5

The Challenges of Mobile Video in a BYOD World ................................................ 6

6 Ways a Video Content Management System (VCMS) Can Help ..................... 9

Built-in video file transcoding for compatibility ................................................. 9

Native apps for a better mobile user experience ........................................... 10

Bitrate control for efficient network bandwidth usage .................................... 11

Search inside videos from a mobile device .................................................... 12

Integration with existing authentication systems for better security .............. 12

Analytics that track mobile video viewing ...................................................... 13

In 98 Words: Why Choose Panopto for Your BYOD Video Strategy ....................... 14

Key Takeaways ........................................................................................................ 14

OVERVIEW

BRING YOUR OWNVIDEO-READY

DEVICE

www.panopto.com


WHEN IT COMES TO BYOD, MOST ORGANIZATIONS DON’T THINK BIG ENOUGHEmail access. Calendar notifications. And occasionally, access to a CRM tool like Salesforce or VPN connection to the company intranet.

Just enough to give people access to the basics.

Just enough to get highest-priority work done.

Just enough.

For most organizations, that’s what passes for a “Bring Your Own Device” (BYOD) strategy.

Problem is, just enough is too often not enough.

Not enough to allow your organization to terminate costly ongoing hardware and data contracts. Not enough to reduce your employees’ demands for updated hardware, or even to extend the planned lifespan of those new devices. Not enough to make it possible for your team to carry, manage, and keep track of fewer devices.

Comprehensive Bring Your Own Device programs have the power to enhance employee productivity while radically reducing hardware and data costs.

The BYOD strategies that deliver on that promise include device-agnostic access to every part of the organization. They include what employees need to access right now, and look ahead to include the capabilities they’ll demand tomorrow.

And that means for just about every mid-sized and large organization, your Bring Your Own Device strategy needs to include video.

MOBILE VIDEO IN THE ENTERPRISE IS A NECESSITYThe intersection of video and mobile devices has been a reality in the consumer marketplace for years now. Video already represents 57% of all internet traffic today, and is on target to account for up to 90% of all traffic by 2017.1


Businesses have not been exempted from this shift to video—they’ve merely been lucky that enterprise video has taken off at a slower rate. Even still, the latest research indicates that by 2016 your employees will spend 45 minutes each day watching business video.2

The statistics tell the story, and here are just a few:

• Palo Alto Networks reports that the amount of video streaming across corporate networks more than tripled in the first six months of 2012.3

• Cisco reports that over 70% of business executives expect to increase their use of one-way video such as live webcasting in the coming years.4

• And according to Cisco, incoming Gen Y employees expect to use video as a means to communicate and share information, with 62% uploading videos to share or store on Internet sites.5

What’s more, already 10% of business video viewership already takes place on mobile devices—and that figure is expected to rise to 25% or more in the near future.6

What’s enabling that spike in mobile video viewership? Along with just the steady increase in video-ready personal mobile device ownership, it’s a new willingness among leading IT departments to allow employees to utilize those devices at work.

THE CHALLENGES OF MOBILE VIDEO IN A BYOD WORLDWhile video may be a better way for your employees to share ideas and knowledge, the rise of enterprise video—particularly video on mobile devices—creates challenges for IT departments as well.

This is perhaps why Gartner has taken a strong stance on the importance of including video in BYOD programs, directing readers to “Write support for mobile devices into any plan for enterprise video content management, even if your company or government doesn’t currently encourage their use.”7

Gartner’s report, “How to Take Video Mobile With Enterprise Video Content Management System.” further makes the case, noting:8

Developing and supporting new content management applications and uses is a daunting task for enterprises, which justifiably fear dissatisfaction and low adoption. But the growing use of mobile devices for work demands that they support video on such equipment for internal and external uses.


The report concludes that mobile devices “...must be part of any enterprise video strategy.”9

Beyond general concerns about device heterogeneity, though, what are the specific challenges that IT organizations will need to overcome when delivering video to mobile devices?

CHALLENGE #1: FORMAT COMPATIBILITY

For most organizations, a range of different devices means supporting a range of video formats.

When it comes to playing video, you’ll find there’s no shortage of viewers available on laptops, desktops, smartphones, and tablets—if you have a compatible video format. Apple’s iOS devices famously don’t play flash video, and even a traditional laptop might have difficulty with playback depending on the browsers and video players it has installed. And while HTML5 offers the promise of cross-platform playback, not every video or every device has yet adopted the standard.

And those are just the concerns around viewing video. Empowering employees to record and share video messages, meetings, and best practices is essential to social learning and building a knowledge library—and further compounds the format compatibility challenge.

A successful strategy requires a system that allows your people to upload a range of video formats, and one that transcodes these videos into formats that can be viewed on any device.

CHALLENGE #2: SECURITY CONCERNSThe convenience and familiarity of a personal device are key to the value in a Bring Your Own Device strategy. Your people already know how to use their own equipment, and likely know more advanced techniques for using the device to its fullest.

The challenge is more than one of mobility. It also concerns heterogeneity as Gartner predicts that, by 2014, 90% of organizations will support corporate applications on a variety of personal devices, from conventional laptop PCs, media tablets and mobile phones to hybrid or other kinds of device that have yet to be developed or go on sale (perhaps Google Glass and rival products).

However, we predict that, by the end of 2016, 50% of content and collaboration initiatives will fail because of low levels of engagement with the information workers directly affected by them. There will be many aspects to this, including a failure to respect the importance of preferred devices for business consumers.


The flipside to improved productivity that comes with BYOD is the increased surface area for security risk.

Devices bought for personal use can unintentionally introduce personal productivity habits into the workplace. Personal email may be sent from the same inbox as work email. Sensitive files may be uploaded to a personal Dropbox account rather than a secure SharePoint site. And business video may be uploaded to YouTube rather than the appropriate video library.

This is no small issue. As of this writing a YouTube search for “confidential meeting” returns more than 18,000 publicly-viewable videos—hopefully your own company’s meetings don’t number among them.

Rather than seeking to clamp down access to every possible file sharing site online, the solution to this concern is two-fold: set a firm policy on handling internal files, and ensure your in-house systems are the easiest, most logical place for employees to use. Most employees don’t intentionally take files outside the firewall—when they do, it’s typically in the name of efficiency. Ensuring your video and file systems are easy to find and easy to use with a mobile device can mitigate many unintentional security lapses.

CHALLENGE #3: REPORTING CONCERNSAs your employees begin to access your business video across more and more devices, you’ll also run into the challenge of tracking and reporting all that user behavior.

Especially for organizations or teams charged with compliance, training, and human resources, the need to know whether a specific user watched a specific video (and whether or not they watched it all the way through) is paramount.

Challenging this requirement is the new trend in user behavior to consume video virtually anywhere, and often across different screens. Especially for the longer videos common to training and compliance, viewers may start watching on a laptop during office hours, get distracted, and wind up finishing the video on their smartphone while riding the bus home.

To ensure your employees have access to those videos whenever and wherever they wish, and as just importantly, to ensure your organization can accurately track who’s watching what, it is essential to plan for user-based, mobile-ready analytics as part of both your BYOD and enterprise video strategies.


SIX WAYS A VCMS CAN HELP WITH BYODIn recent years, the video content management system (sometimes referred to as an “Enterprise YouTube”) has emerged as a new type of IT infrastructure built to facilitate the management and delivery of video across a global organization. For IT departments, the VCMS provides cost-effective infrastructure for overcoming the unique challenges of video, and can be the missing link for enabling an effective BYOD strategy that includes video.

Like traditional content management systems, VCMSs are repositories for storing information. However, unlike traditional content repositories, VCMSs are built for the specific needs of video assets. These include support for multi-gigabyte files and multi-terabyte video collections, transcoding of video into multiple formats for streaming to any device, and unstructured data search of video content. For most organizations, your VCMS will simplify the sharing of video captured on smartphones and tablets, and ensure that all your videos can be viewed on all the mobile devices employees bring to work. Here’s how:

1: BUILT-IN VIDEO FILE TRANSCODING FOR COMPATIBILITYModern video content management systems typically include transcoding solutions that accept a range of video and audio file types and automatically convert them to formats that can be viewed across a host devices, from standard desktop browsers to mobile-optimized HTML5 and app-based viewers.

Example of VCMS transcoding video formats into a mobile-friendly MP4


In automatically transcoding files, a VCMS actually helps you twice—first at video upload, when it enables your people to share video from virtually any source with nearly any video format, and again at video playback, when it allows your employees to view the video on whatever device they happen to be using.

2. NATIVE APPS FOR A BETTER MOBILE USER EXPERIENCEAlong with automatically formatting videos for each user’s device, VCMS providers often include native mobile clients for iOS and Android devices.

Native mobile apps further enhance the usability of the video system by tapping into the unique capabilities of the specific devices—using the device’s camera to capture video and compress it for efficient transfer over the wire, for example, or enabling the upload of pre-recorded mobile videos from the mobile device (i.e. videos that were recorded using another app).

Native mobile apps also help tailor the mobile viewing experience to the unique capabilities of the device. For example, an iPhone would play back videos using a picture-in-picture view by default, making the most of the limited screen real estate, while an iPad would play back videos using an interactive viewer with closed captions, thumbnails and a table of contents.

VCMS provides device-optimized playback for tablets and smartphones


3. BITRATE CONTROL FOR MORE EFFICIENT NETWORK BANDWIDTH USAGEYour video content management solution may also help you manage network bandwidth through the use of bitrate control.

The central challenge for managing bandwidth when streaming video to mobile devices is how to deliver high-quality video in the most efficient way possible. There are two ways in which a VCMS can help.

First, a VCMS helps you deliver lower-bandwidth video streams to mobile devices. A “high quality” playback experience often means something different on a smartphone than it does on a laptop. On a new 15 or 17-inch laptop, high quality may mean 1080p video streaming at a bitrate of 1.5 Mbps and a frame rate of 30 fps. On a smartphone, 720p or 480p resolution may suffice, with a lower bitrate stream, and potentially a lower frame rate as well. Most video content management systems today enable you to set different resolutions, bit rates, and frame rates of video being streamed to mobile devices—taking up only as much network bandwidth is required for a “high quality” viewing experience.

The other element of bandwidth management that can apply to mobile devices is adaptive bitrate streaming. With adaptive bitrate streaming, the VCMS detects a viewer’s bandwidth throughout playback, and dynamically adjusts the video quality accordingly. For viewers, this results in minimal buffering during playback, faster start time, and a good experience for high- and low-bandwidth connections.

Adaptive bitrate streaming dynamically switches between video streams of different quality during playback based on available bandwidth


4. SEARCH INSIDE VIDEOS FROM A MOBILE DEVICEAlong with enabling your employees to view any video in your corporate library anywhere, anytime, on virtually any device, a video content management system can even help your employees search for and find specific videos on demand via their native mobile apps.

Panopto’s mobile apps, for example, enable your team to search across your entire library as well as inside each video for words mentioned in a transcript or shown in the presenter’s slides. Then with one tap, anyone can fast forward to that precise moment in the video.

Mobile inside video search can help your employees find the video they need to see—and the exact moment in that video they need to watch

Remember—your business’s videos are only valuable if your people can actually find them. A modern VCMS can help ensure your employees find exactly what they need, every time.

5. INTEGRATION WITH EXISTING AUTHENTICATION SYSTEMS FOR BETTER SECURITYModern video content management systems are typically built to integrate with existing learning management systems (LMS) and identity providers, including Active Directory and SAML. Many VCMS providers also offer developer APIs to allow you to perform custom authentication and integration and automate user management.


With these connections in place, your administrators don’t need to create, distribute, and manage custom credentials for employees to access and stream video to their mobile devices.

While mobile single sign on may sound like a nice-to-have, it can help you address two key issues in with BYOD: first, helping to resolve security issues by simplifying access to your systems, and second, capturing standardized user login info that can be used for analytics, reporting, and integration with other corporate systems.

6. ANALYTICS THAT TRACK MOBILE VIDEO VIEWINGMaking your organization’s video available and discoverable on any device is only part of facilitating BYOD. Once all that video is available, you need to be able to get statistics on who watched which videos, how many times they viewed, and how long they viewed before dropping off. That’s a tall order if your video content isn’t centralized.

A video content management system solves this challenge. Your VCMS will be able to identify viewers individually as they log in, and that login allows you to find out everything from what they watched and whether they finished the video, regardless of which device they may be using to watch.

Built-in reporting in a modern VCMS gives you insights into mobile viewing behavior


IN 98 WORDS: WHY PANOPTO SHOULD BE YOUR VCMSBYOD with video requires two things:

1. A simple, secure way to share video captured on mobile devices

2. Video playback compatibility on the devices employees bring to work Panopto is a VCMS built for BYOD. It provides a centralized video library. It automatically transcodes videos for device playback compatibility. It includes mobile apps. It helps manage network bandwidth of video streaming to devices. It integrates with your existing authentication systems. And it provides inside-video search and analytics capabilities. Recognized as the only Visionary in Gartner’s 2013 Magic Quadrant for Enterprise Video Content Management, Panopto makes BYOD with video straightforward.

KEY TAKEAWAYSEnterprise Video and Bring Your Own Device both represent cultural shifts in the way we do business. The opportunities each presents—increasing efficiency, enhancing communications and sharing, and more—have brought each into the mainstream for modern businesses. For most companies, the question isn’t if these cultural shifts will find their way to them, but when. Video is an essential part of every Bring Your Own Device strategy. The rise in popularity of video for business, coupled with the complex challenge of delivering high-quality video efficiently to a variety of personal devices, means that organizations that haven’t planned for video will soon be stuck with the difficult choice of either being forced to spend heavily to catch-up with user trends, or to abandon BYOD entirely and reinvest in hardware. Before we pass that point, now is the time to plan for video in your BYOD strategy.

Panopto’s video content management system was built for BYOD. Named the only Visionary in Gartner’s Magic Quadrant for Enterprise Video Content Management for 2013, Panopto is the easy way to include video in your BYOD strategy across your organization, right from day one.


CITATIONS1. Cisco. Visual Networking Index: Forecast and Methodology, 2012–2017

2. Gartner. Predicts 2012: Plan for Cloud, Mobility and ‘Big Content’ in Your ECM Strategy

3. Palo Alto Networks.Application Usage and Threat Report

4. Cisco. IBSG Horizons Study, 2011

5. Cisco. Global Technology Report: Gen Y and Technology, 2012

6. Gartner. How to Take Video Mobile With Enterprise Video Content Management, 2013



