White Paper - How Modern Manufacturers are Putting Video to Work - Panopto Video Platform

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Panopto creates software that enables businesses and academic institutions to record and view searchable video presentations in minutes from any device. Businesses can use Panopto to record and live stream:

Employee training and onboarding video

Review, recap, and summary communications

Product demonstrations All-hands meetings Sales and marketing presentations Web conferences Executive communications Events for customers, press, and

investors

Panopto also enables individual employees to record and share videos in a secure, centralized video library. This facilitates:

Social and informal learning Capturing the knowledge of retiring employees Sharing knowledge across a global workforce

Panoptos video library includes unique search functionality that enables employees to search inside videos for any word mentioned or shown onscreen during a video.

Panopto is currently in use at Fortune 500 companies around the world and is the fastest-growing lecture capture solution at leading universities. Privately-held, Panopto was founded in 2007 by technology entrepreneurs and software design veterans at Carnegie Mellon Universitys School of Computer Science.

Panopto was recently recognized by Gartner as a Leader in its 2014 Enterprise Video Content Management Magic Quadrant. Learn more at http://panop.to/gartner-leader.

Want to try Panopto for yourself? Visit www.panopto.com today for a free 30-day trial or to schedule a demonstration of our software.

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The Changing Face of Modern Manufacturing ................................................... 4

How Are Modern Manufacturers Using Video Today? ........................................... 4

To Capture and Review Production Processes ................................................. 5

To Retain the Knowledge of Expert Employees ................................................ 6

To Identify Opportunities for Continuous Improvement ................................... 6

To Enhance Safety, HR, and Skills Training ......................................................... 7

To Broadcast Events Internally or Externally ................................................. 8

To Bolster Marketing Activities and Events ........................................................ 9

To Amplify Corporate Communications ........................................................... 9

To Maintain a Central, Secure Library of Video Assets .................................... 10

In 100 Words: Panopto Helps You Put Video to work ............................................. 10

OVERVIEW

How Modern Manufacturers are putting Video to work

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THE CHAnGInG FACE of Modern ManufacturingThe principles of Six Sigma, LEAn, and Kaizen have changed the face of modern manufacturing.

Production facilities around the world today are now temples to efficiency. SCM and ERP operate JIT todays factory floor wastes not a machine, not a movement, and not a moment.

That unrelenting focus on efficiency is also whats behind one more trend among todays manufacturers: video.

Video is becoming a critical tool across virtually every aspect of manufacturers businesses. Among organizations large and small, old and new, local and global, video adoption rates are skyrocketing.

And its easy to see why todays manufacturers are in a state of constant movement, and now more than ever, theyre challenged to meet exacting standards without slowing for even a moment. Its an environment that relies on eyesight and expertise as much as raw data and thats where video has become a welcome ally.

HOW ARE MAnUFACTURERS using video today?In an era where market conditions are never static in any industry, where employee expertise is never consistent in the face of turnover and retirements, and where the threats of new competition and category commoditization are never far off any executives list of concerns, finding a stable, reliable point of competitive advantage is paramount.

The ability to learn faster

than your competitors

may be the only

sustainable competitive

advantage.Arie de Geus,

Head of Strategic Planning, royal Dutch Shell

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Yet as the dustbin of history has shown, manufacturers cannot rely on product superiority or lowest pricing alone. The dual threats of technical innovation and international development mean there is always someone around the corner preparing to disrupt your market with something better, faster, cheaper or all three.

How then can an organization prepare in the short term to thrive in the long term? By targeting a competitive advantage built on the advice of Royal Dutch Shells Arie de Geus.

In his now-famous paper, Planning as Learning, de Geus details how his innovations team at Shell helped the company develop flexible long-term plans, and become better prepared to respond to the significant cost changes that upended the industry in the 80s and 90s. Wrote de Geus of the insight his work left him with, The ability to learn faster than your competitors may be the only sustainable competitive advantage.1

Today modern manufacturers are leaning on video to do exactly that.

Video helps modern production facilities view their operations in a way spreadsheets cant. It provides an objective view that can spotlight opportunities. And it offers a more visual, engaging way to connect management and workforce in both directions.

Every organization will find unique ways to incorporate video as part of building a knowledge-based competitive advantage. To get you started, lets take a deeper look into some of todays most common strategies.

caPture and revieW production processesDocumenting a complete production process at most manufacturing facilities today can be almost impossible. The detail required often generates instruction manuals more akin to textbooks that go out of date every time a step is altered or production standard revised.

Video offers a better option, helping businesses manufacturing virtually anything to easily record with multiple cameras and observe production processes in full, and requiring no more time than they actually take to happen.

Click for a sample sales training video

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Such video documentation neednt be expensive either with Panopto, you can record any process anywhere with any camera even a smartphone and instantly upload it to a central video library where it can be shared and searched by anyone in the organization.

retain the KnoWledge of expert employeesThere is a crisis looming in the manufacturing industry as veteran employees near retirement, organizations are about to lose untold amounts of institutional knowledge and subject matter expertise. How certain processes work, quick tips for on-site repairs, the tolerances of specific units, and dozens of other little facts only experience can teach without an effective way to capture that information, businesses will only be able to watch as it walks out the door.

But video, of course, is that easy solution to capturing information as highlighted in the new York Times,2 more and more companies are turning to video to capture the insights of their best employees, ensuring it will be searchable and sharable inside the organization even after the team member has moved on. Such video may be the secret to maintaining a competitive edge and is often the single most useful way to train the next employee to follow in your subject matter experts footsteps.

identify opportunities for continuous iMProveMentFaced with the challenge of continuous improvement, most manufacturers are on constant lookout for opportunities to fix, correct, optimize, tweak, or otherwise make their processes better, faster, or more efficient. Yet as virtually every production cycle remains a step-by-step process moving from person to person, building to building, and often country to country, its nearly impossible for a single viewer to get a comprehensive look at how everything works and where opportunities may lay to improve.

Click for a sample institutional knowledge video

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Again, video can provide a solution to this challenge. Manufacturers with documented processes may find that internal Six Sigma, LEAn, or Kaizen teams may be able to spot opportunities by watching videos of each process in sequence.

Other organizations find opportunities not in the video content, but in the volume of recordings produced if, for instance, a how-to video for working with a specific machine becomes popular, or several engineers take to recording demonstrations of best practices for certain processes, that alone could be a sign that there is an opportunity to improve.

enhance safety, Hr, and skills trainingAs processes become more intricate, and roles more complicated, providing regular, detailed, and accessible training has become essential for most manufacturing organizations. Its no longer enough to leave a manual at an employees workstation, or to hold occasional in-person classes on a few select topics. In order to succeed, employees need access to as deep a library of training instructions and information as you can provide.

Fortunately, video makes it easy to build and share just such a library. Using no more than just a standard laptop webcam and PowerPoint, most businesses can easily record a vast amount

of training material, which can be uploaded into Panopto and shared instantly with employees to view on any device.

And theres virtually no limit to what video training can teach already Panopto customers use video to train on compliance requirements from HR, safety best practices, role-specific skills training, benefits planning, and almost anything else.

Click for a sample training video

Click to see a video How To in action

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broadcast events internally or externallyEspecially for larger organizations, events can be one of the most valuable communication tools in your arsenal.

Internal events create opportunities for employees to gather and share expertise and best practices, as well as hear about new initiatives and strategies directly from management. External events can help boost sales activities, position your business as an industry thought leader, and raise your profile with investors, analysts, and the public.

Events, however, have one serious limitation theyre really only valuable to those who can attend. Thats no small issue or small expense, for businesses paying to fly their own people out to the event location.

Here too video offers a solution. Panopto enables businesses to webcast video of conference sessions live online, allowing an audience of any size to attend events virtually. Likewise, recording event sessions and sharing them on a central video library enables anyone in a targeted audience to get the experience of attending the event anytime even if they couldnt make the original.

not only can video extend the reach of an event, it can help cut costs too IBM has reported that adopting eLearning enabled the company to cut training costs by 40%.3

Siemens has found that event recording doesnt have to be complicated. Using only laptops and webcams, the company recorded more than 30 sessions at an internal event and made the resulting video available to everyone in the company in less than a week a huge improvement over the companys old method of contracting out with AV technology specialists. See how they did it, in our Siemens case study,4 linked at left.

find out more!Download our case study

to see how Siemens captured a 3-day,

30+ session conference using only laptops,

webcams, and Panopto

Click for a sample event keynote video

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bolster MarKeting activities and eVentsWhen it comes to making a sale, most manufacturers operate within a labyrinth of partners, distributors, sales channels, and direct customers. All those different potential buyers have different needs, value different features, and are looking for different deals. Just about the only thing they have in common its getting harder and harder to get their attention.

Video helps manufacturers amplify their messages and the data is hard to ignore. Up to 85%5 of people are more likely to buy a product if they saw an explainer video first. Even just including the word video in an email subject line increases click-through rates about 10%.6 In an era where even dedicated channel partners may not have time to read your emails, video can help businesses break through. Best of all, because video

is a visually rich format, even a simple video recording can often better demonstrate what sets your products, features, and processes apart better than even the best brochures or flyers.

amplify executive coMMunicationsWith many if not most of their employees positioned at workstations and not in front of an email inbox all day, manufacturers are in particular need of a tool that can help ensure internal communications are seen.

Research indicates video can help. Forrester notes that employees are 75%more likely to watch a video than read an email.7 This means that simple video presentations can be a more effective way for manufacturers to reach their team members with messages from HR, the CEO, or any other group inside the organization.

And without the lengthy process of writing, editing, revising, and scheduling text emails, video communications can often be faster to develop too just click record, present, and upload the final file to a Panopto video library where it can be shared automatically.

Click for a sample executive communications video

more likely to watch a video than read text.

75%employees are

+

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maintain a central, secure library of Video assetsno matter how a manufacturer uses video most often, in the end, nearly every one creates a robust library of video files in the process. Panopto is the only video platform that integrates best-of-breed recording and webcasting with a secure video library.

All of your Panopto recordings and live webcasts are automatically uploaded into the library and converted for optimal viewing on any computer, tablet, or smartphone. Pre-recorded videos can also be uploaded and converted for playback on any device.

And as the video library grows, Panopto provides a unique video search engine that enables you to find any word spoken or shown on-screen in any video across your entire library. Simply enter a phrase like forklift safety into Panoptos video search engine youll find every relevant recording in your collection and be able to fast-forward to each point in your videos where the term is mentioned.

in 100 Words: panopto Helps you Put video to WorKIn todays manufacturing industry, learning faster and better leveraging existing knowledge is key to building and sustaining a competitive advantage.

Panopto is a video platform that enables you to incorporate multimedia presentations, live broadcasts, and other video content into your communication, sales, and training strategies, helping your organization operate smarter, more productively, and more efficiently.

named a Leader in Gartners Magic Quadrant for Enterprise Video Content Management8 and commended by Forrester for the best support for video search,9 Panopto makes it easy for all of your employees to record anything and find everything.

For more, visit www.panopto.com.

Click to learn more about how a VCMS works

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citations1. Arie de Geus, Planning as Learning

2. The New York Times, Capturing Employees Expertise on Camera Before They Hit the Exits

3. IBM, IBMs Learning Transformation Story

4. Siemens PLM, Panopto Case Study

5. Explainify, Five Benefits of Telling Your Story with Explainer Videos

6. Experian, Digital Marketer: Benchmark and Trend Report

7. Comprehensive Media, 20 Ways To Save Money on Your next Video

8. Gartner Research, Magic Quadrant for Enterprise Video Content Management, 2014

9. Forrester Research, Pick The Right Webcasting Tool To Drive Customer Or Employee Engagement

Fill out a free trial form at panopto.com/free-trial/ or give us a call at 855.PANOPTO

Our team will contact you to discuss how youd like to put video to work in your organization, and help you determine if Panopto would be a good fit

Well set up your video platform site with you that same day, help you brand it for your organization, and include a set of welcome and how-to videos for first-time users

From there, youll be ready to go! Youll have complete access to upload existing videos, record new videos, share and view recordings, and search your videos for specific details

get started in less than 1 day

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White Paper - How Modern Manufacturers are Putting Video to Work - Panopto Video Platform