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Federal Healthy Candidates Campaign

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Background on Healthy Candidates

► Campaign launched in Ontario to support the 2011 and 2014 provincial elections.

► Mobilize voters to engage with candidates.► HSF to develop relationships with candidates to deepen

post-election.► Profile the Foundation as leaders in health and health

promotion.

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Past Success

Election Year MPP result Public Engagement2011 Election 86% of MPPs were

Healthy Candidates5000 Ontarians engaged

2014 Election 95% of MPPs were Healthy Candidates

5500 Ontarians engaged

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What is the Healthy Candidates Campaign?

1. Empower voters to get involved in the Federal election.2. Bring voters and candidates together to make Canada

healthier.3. Celebrate candidates who “Go Healthy” by recognizing

them via social media.

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Heathy Candidates F16 Goals

► Target 3 main parties (CPC, Liberal & NDP)(however Bloc & Green can sign on if they

proactively reach out to us)

► 35% of candidates from the three parties sign on (355 total candidates)

► 2,500 members of the public are engaged

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Campaign Overview

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www.HealthyCandidates.ca

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Step 3

Step 2

Step 1

The Steps

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Healthy Candidate Ambassadors

AMBASSADORS

Hedy Fry Liberal Ambassador

John WestonConservative Ambassador

Peggy NashNDP Ambassador

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Engagement Opportunities

Help us encourage candidates to become Healthy Candidates by calling the campaigns and asking candidates to sign on.

Help us challenge and celebrate candidates over social media with your #VoteHealthy selfie.

Help us celebrate candidates by taking photos of candidates as healthy candidates.

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Calling Candidates

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#VoteHealthy Selfie► As a further step for deeper engagement, the HSF network (staff, volunteers, advocates) are

being asked to share a #VoteHealthy selfie over Twitter and/or Instagram to further challenge their candidates to Go Healthy.

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Healthy Candidates Website

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Photos

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Timelines

Date Event AudienceSeptember 8th Soft Launch Internal

September 14th Public Launch of Campaign and Ambassadors

Public

Week of Sept 14th Event: Share/RT HSF Employees

September 28th Event: #Vote Healthy Selfie

HSF Employees

October 18th Campaign Closes Public

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Questions ?