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Eat Think Vote let’s make food an election issue!
Food Secure Canada’s election campaign 2015
Table of content
Advocating for success!
Evaluation and lessons
learned
Goal and
Strategy
PART 1 PART 2 PART 3
PART 4
Boost visibility Raise awareness Mobilize Engage
1. Goal and Strategy !
Evaluation and lessons
learned
Goal and
Strategy
1 2 3
4
Boost visibility Raise awareness Mobilize Engage
Eat Think Vote
Our goal: to make food a federal election issue
Eat Think Vote
Our strategy, inspired by previous successes
2. Raise awareness!
Evaluation and lessons
learned
Goal and
Strategy
1 2 3
4
Boost visibility Raise awareness Mobilize Engage
Eat Think Vote
4 planks supporting the idea of a national food policy
Several experts contributed
3. Calls to action!
Evaluation and lessons
learned
Goal and
Strategy
1 2
Boost visibility Raise awareness Mobilize Engage
3
4
Eat Think Vote Encourage local organizations to engage their candidates on food issues
Organization
Eat Think Vote
• A communications coordinator (online mobilization)
• Two campaign coordinators (on the ground mobilization)
• A National Election Team of volunteers (consultation and on the ground-mobilization-group)
Eat Think Vote
Politicians
Organizations
Individuals
3 audiences
Candidates: Say ‘YES’ to a national Food Policy
Easy actions for interested people
Endorsement actions for supporters
Harder actions for supporters
Alpha-team of ambassadors
• Visit the website • Share the word on social media
• Sign the petition • Join the movement (survey –
subscribe for updates )
• Join an event • Donate
• Host a local event • Engage candidates and citizens • Create or contribute to a blog
article
Caring
Acting
Leading
Eat Think Vote
Boost visibility Raise awareness Mobilize Engage
Eat Think Vote
Social Media: outreach call to action, news curation, with use of a campaign #hashtag
Newsletters: targeted updates during the campaign.
Media: press releases, opinion articles, local event coverage…
Website: deliver content and gather contact information through online actions.
Boost visibility
Boost visibility
Raise awarness
Raise awarness
Mobilize
Mobilize Raise awarness Engage
Boost visibility
4. What we learned?!
Evaluation and lessons
learned
Goal and
Strategy
1 2 3
Boost visibility Raise awareness Mobilize Engage
4
Obstacles
Individuals Organizations Politicians
Complex political claim not likely to engage massively (interrelated issues that lead to federal action). Perception handicap: lack of touchable result when calling for national food policy.
Political engagement that can discourage some organizations to engage even is the campaign is non-partisan. Charity chill.
The statute of a non-profit organization implies to be careful about how to engage politicians. Elections Canada gave concrete instructions for candidates to not take pledges during the campaign.
Results
Local, 46
Provincial, 14
National, 33
Local events: Articles in the news:
20,500 website visitors 4,250 petition signatures 15,500 people engaged on FSC’s Facebook posts More than 6,000 tweets shared with the hashtag #EatThinkVote
Online communications:
Eat Think Vote
More than 200 organizations hosted an ETV
event and/or signed the petition. Host: members vs. Non-members – 68% & 32%
Candidates who participated
Conserva*ve, 10
Green, 47 Liberal, 43 NDP, 43
Other, 23
0
10
20
30
40
50
2 Elected 1 Elected 21 Elected 8 Elected 1 Elected
Ministers who ���participated to an ETV event
A story to be continued…
available here
http://storify.com/FoodSecureCAN/eat-think-vote/
Amanda Sheedy Development Director
François Zeller Communications coordinator
Thank you folks!