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Eat Think Vote lets make food an election issue! Food Secure Canada’s election campaign 2015

Eat think Vote story_Amanda Sheedy and Francois Zeller

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Page 1: Eat think Vote story_Amanda Sheedy and Francois Zeller

Eat Think Vote let’s make food an election issue!

Food Secure Canada’s election campaign 2015

Page 2: Eat think Vote story_Amanda Sheedy and Francois Zeller

Table of content

Advocating for success!

Evaluation and lessons

learned

Goal and

Strategy

PART 1 PART 2 PART 3

PART 4

Boost visibility Raise awareness Mobilize Engage

Page 3: Eat think Vote story_Amanda Sheedy and Francois Zeller

1. Goal and Strategy !

Evaluation and lessons

learned

Goal and

Strategy

1 2 3

4

Boost visibility Raise awareness Mobilize Engage

Page 4: Eat think Vote story_Amanda Sheedy and Francois Zeller

Eat Think Vote

Our goal: to make food a federal election issue

Page 5: Eat think Vote story_Amanda Sheedy and Francois Zeller

Eat Think Vote

Our strategy, inspired by previous successes

Page 6: Eat think Vote story_Amanda Sheedy and Francois Zeller

2. Raise awareness!

Evaluation and lessons

learned

Goal and

Strategy

1 2 3

4

Boost visibility Raise awareness Mobilize Engage

Page 7: Eat think Vote story_Amanda Sheedy and Francois Zeller

Eat Think Vote

4 planks supporting the idea of a national food policy

Several experts contributed

Page 8: Eat think Vote story_Amanda Sheedy and Francois Zeller

3. Calls to action!

Evaluation and lessons

learned

Goal and

Strategy

1 2

Boost visibility Raise awareness Mobilize Engage

3

4

Page 9: Eat think Vote story_Amanda Sheedy and Francois Zeller

Eat Think Vote Encourage local organizations to engage their candidates on food issues

Page 10: Eat think Vote story_Amanda Sheedy and Francois Zeller

Organization

Eat Think Vote

•  A communications coordinator (online mobilization)

•  Two campaign coordinators (on the ground mobilization)

•  A National Election Team of volunteers (consultation and on the ground-mobilization-group)

Page 11: Eat think Vote story_Amanda Sheedy and Francois Zeller

Eat Think Vote

Politicians

Organizations

Individuals

3 audiences

Candidates: Say ‘YES’ to a national Food Policy

Page 12: Eat think Vote story_Amanda Sheedy and Francois Zeller

Easy actions for interested people

Endorsement actions for supporters

Harder actions for supporters

Alpha-team of ambassadors

•  Visit the website •  Share the word on social media

•  Sign the petition •  Join the movement (survey –

subscribe for updates )

•  Join an event •  Donate

•  Host a local event •  Engage candidates and citizens •  Create or contribute to a blog

article

Caring

Acting

Leading

Eat Think Vote

Boost visibility Raise awareness Mobilize Engage

Page 13: Eat think Vote story_Amanda Sheedy and Francois Zeller

Eat Think Vote

Social Media: outreach call to action, news curation, with use of a campaign #hashtag

Newsletters: targeted updates during the campaign.

Media: press releases, opinion articles, local event coverage…

Website: deliver content and gather contact information through online actions.

Boost visibility

Boost visibility

Raise awarness

Raise awarness

Mobilize

Mobilize Raise awarness Engage

Boost visibility

Page 14: Eat think Vote story_Amanda Sheedy and Francois Zeller

4. What we learned?!

Evaluation and lessons

learned

Goal and

Strategy

1 2 3

Boost visibility Raise awareness Mobilize Engage

4

Page 15: Eat think Vote story_Amanda Sheedy and Francois Zeller

Obstacles

Individuals Organizations Politicians

Complex political claim not likely to engage massively (interrelated issues that lead to federal action). Perception handicap: lack of touchable result when calling for national food policy.

Political engagement that can discourage some organizations to engage even is the campaign is non-partisan. Charity chill.

The statute of a non-profit organization implies to be careful about how to engage politicians. Elections Canada gave concrete instructions for candidates to not take pledges during the campaign.

Page 16: Eat think Vote story_Amanda Sheedy and Francois Zeller

Results

Local, 46

Provincial, 14

National, 33

Local events: Articles in the news:

20,500 website visitors 4,250 petition signatures 15,500  people engaged on FSC’s Facebook posts More than 6,000 tweets shared with the hashtag #EatThinkVote

Online communications:

Page 17: Eat think Vote story_Amanda Sheedy and Francois Zeller

Eat Think Vote

More than 200 organizations hosted an ETV

event and/or signed the petition. Host: members vs. Non-members – 68% & 32%

Page 18: Eat think Vote story_Amanda Sheedy and Francois Zeller

Candidates who participated

Conserva*ve,  10  

Green,  47  Liberal,  43   NDP,  43  

Other,  23  

0  

10  

20  

30  

40  

50  

2 Elected 1 Elected 21 Elected 8 Elected 1 Elected

Ministers who ���participated to an ETV event

Page 19: Eat think Vote story_Amanda Sheedy and Francois Zeller

A story to be continued…

available here

http://storify.com/FoodSecureCAN/eat-think-vote/

Page 20: Eat think Vote story_Amanda Sheedy and Francois Zeller

Amanda Sheedy Development Director

[email protected]

François Zeller Communications coordinator

[email protected]

Thank you folks!