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1 - Unikum.cz
Peter Kováč & Silvia Kozoňová
MUSIC IN YOUR HEARTYoung Lions 2014 | 17. 4. 2014
1 - Unikum.czWHY MUSIC IN YOUR HEART?
Support music lessons in new
alternative ways with
AS MANY STUDENTS
AS POSSIBLE
and reach
200 uploaded
songs to our
facebook app.
1 - Unikum.czWHO NEEDS IT?
1 - Unikum.czTHE MESSAGE
MUSIC IS IN YOUR HEARTExpress it in anyway you want to!
1 - Unikum.czWHOLE SCHOOL YEAR AS A MUSIC FESTIVAL!
1 - Unikum.czSO WHAT‘S THE PROGRAM?
create
a music
video
different
music
topics
innovative
music
lessons
live
education
program
1 - Unikum.czHOW TO REACH AWARENESS?
FEW OF OUR BEST INFLUENCERS
290.000
24.000
90.000
211.000
11.000
54.000
CELESTE
74.000
11.000
30.000
JOHNNY
27.000
7.000
10.000
ADAMBEN
1 - Unikum.czSPREADING THE MESSAGE ONLINE
Facebook fanpages (Óčko, MIYH, influencers)
Instagram (fans, influencers)
Foursquare
You Tube Channel
Facebook App
1 - Unikum.czSPREADING THE MESSAGE OFFLINE
MŠMT
Free PR
1 - Unikum.czBUDGET
Cost of this campaign?
ZEROSo let’s support the schools and save money for
the winning teams!
1 - Unikum.czSUMMARY
3. M
ake
video
1. F
or who?
2. F
estiv
al
4. S
pread
it!
5. M
ake
them
happy