Markéta PščolkováRosťa Čítek

MUSIC IN YOUR HEART

CREATE/UPLOAD CONTENT

MOBILE PHONE OWNERSHIP ÏS AN EMBLEM OF SOCIAL STATUS/CONNECTIVITY.

HIGH SOCIAL MEDIA INTEREST

DOWNLOADING APPS INDEPENDENTLY, SEEKING OUT FREE APPS, SNAP CHATTING TO FRIENDS

TEENAGERS

"Share your own music with your friends and pave the way for common participation. "

COMMUNICATION STRATEGY

EVENTS WITH AUGMENTED REALITY

Music in your heartDrtinkáři, support PEPA, who played guitar with Bena Cristovala in his new hit!!! Download app and create your own school video !!! With Pepa

Drtinkáři, support Pepa a create your own school video !!!App for easy for video here.

School name

Young brave participant

Likes from friends and schoolmates

One of many project ambassadors

MAY-JUNE 2015

• KID´S DAY• SHOPPING MALLS• EVENTS FOR KIDS• KAŠPÁRKOHRANÍ• ……

AUGMENTED REALITY WITHIN MOBILES

Augmented reality app with our young artists

COMMUNICATION TO TEACHERS

FREE PR BY MAFRA MEDIAHOUSE

DIRECT MAIL TO SELECTED SCHOOLS INCLUDING USB DRIVE WITH OČKO EDUCATIONAL VIDEO PROGRAM

PR INT UČITELSKÉ NOVINY

MŠMT INFORMATION CHANNEL

UPLOADCREATE CONTENTBUILD AWARENESS

MEDIA ECOSYSTEM

Promoted posts to participant´s

school community

Music in your heartDrtinkáři, podpořte Pepu, co peckově doprovodil Bena Cristovala na kytaru v jeho novym singlu! Stahujte appku a vytvořte společný video v rámci hodin hudebky !!! WithPepa

Drtinkáři, podpořte Pepu !!!

Personalized content

Retail and event

activation

Natural feed Mobile appVideo content

from class/school

Print add MŠMTbannersAppstore support

ACTIVATE

SUMMARY

DULL MUSIC CLASSES

VIDEO CONTENT SHOWING NEW APPROACH

IMPROVEMENT OF MUSIC EDUCATION

INDIVIDUALLY SHARED MUSIC CREATES INTEREST ACROSS ALL TARGET AUDIENCE