Message

Make Sounds!Be Heard!

Insight

Even the most naughty boy in a class knows how to cast sad looks.

Even the most stern teacher melts when his students become enthusiastic about something meaningful.

Even the most diligent teacher welcomes less slog.

Strategy

Step 1: Use students to influence the teachers, give them reasonable arguments that would work.

Step 2: Use the Ministry of Education as the authority that would persuade teachers to accept the project.

Approach students with tailor-made media and guide them to microsite…

Execution

Microsite is not only source of information about the project but it gives students HWTD tips to involve their teacher…

Execution

Microsite also shows students how easy it is to perform themselves, they could find there sample videos of real class performances…

Execution

Nevertheless the microsite is not only funny page for students, it offers teachers guide how to make music classes more attractive and lively while not investing too much time…

Execution

The final decision is always up to the teachers, therefore we approach them also from the top.

Execution

Summary

Students

Make Sounds! Be Heard!

Teachers

Ministry of EducationTMM

Microsite

#musicinyourheart