15 - Mindshare - team 2

WE WANT TO MAKE TEENS WILLING TO ACTIVELY PERFORM MUSIC. WHY DON´T THEY ALREADY?

15 - Mindshare - team 2

REMEMBER YOURSELF AS A TEENAGER?NOTHING HAVE CHANGED

MUSIC CLASSES

WERE BORING

TEACHERS WERE

SUPER-SERIOUS

TO PERFORM PUBLICLY

FELTAWKWARD

STRESSED THAT PEOPLE

WOULD LAUGH

AT ME

MUSIC IN YOUR HEART:„MAKE YOUR TEACHER FAMOUS ROCKSTAR!“

YOU AS A CLASS CHOOSE ONE POPULAR SONG (WE WILL ROCK YOU).1

DRESS UP YOUR TEACHER LIKE THE MAIN PROTAGONIST (FREDDIE MERCURY).2

MAKE A MUSIC VIDEO OF YOUR BAND (CLASS) PERFORMING THE SONG WITH YOUR MAIN STAR – THE TEACHER3

SUBMIT YOUR VIDEO TO THE CONTEST AS A JAN „MERCURY“ NOVÁK & HIS QUEENS AND GATHER SUPPORT FOR YOU AND YOUR STAR4

15 - Mindshare - team 2

15 - Mindshare - team 2

MOTIVATION IS THE KEY!

„LET’S SHOW THAT MY MUSIC LESSONS CAN BE FUN.“

„LET THE PUPILS TRY TO PERFORM THE MUSIC WITHOUT

THE FEAR OF FAILURE.“

„LET’S MAKE SOME FUN OF (WITH) TEACHER – LET’S FIND

OUT HOW HE WOULD LOOK LIKE LADY GAGA…„

„NEVERMIND IF WE DON’T WIN – THE BEST PART WAS SEEING

OUR TEACHER DO MOONWALK AS MICHAEL JACKSON!“

TEACHER STUDENT

INVOLVE ACT

SUBMITTING INTRO VIDEOS – MAKING TEACHERS STAR

VOTING – FINAL VIDEOS

CONTEST OPENING

START OF THE VOTING

FINAL CONCERT

INTRO

HOW TO MAKE THIS HAPPEN?

DISCOVER SHARE

15 - Mindshare - team 2

BECOME AWAREOF COMPETITION

DISCOVER

DO YOU WANT TO SEE YOUR TEACHER DRESSED LIKE LADY

GAGA?

DOES YOU TEACHER LOOK LIKE

JUSTIN BIEBER?

ÓČKO TV CHANNEL – TRAILERS ON TV SHOW ABOUT PROJECT

AND COMPETITION ITSELF

FOCUS ON: LAUNCHING INFORMATION CAMPAIGN USING BROADREACH MEDIA LIKE MAFRA, OČKO TV AND ITS SOCIAL CHANNELS, TEASING AT SCHOOLS VIA MŠMT BULLETINS AND TV SPOTS AND PROMOTING THE TEACHERROCKS.CZ WEBSITE CONTAINING ALL INFO, POPULAR SONGS & LYRICS ETC.

15 - Mindshare - team 2

15 - Mindshare - team 2

SUBMIT YOUR APPLICATION

INVOLVE

GET INSPIRED IN EDUCATIONAL VIDEOS BY

ÓČKO TV AND CHOOSE YOUR SONG

UPLOAD VIDEO INTRODUCING YOUR NEWBORN STAR &

BAND

WATCH ÓČKO TV SHOWS ABOUT COMPETITION

FOCUS ON: GAINING PARTICIPANTS IN 4-STEP PROCESS – LET THEM SIGN IN , SELECT WHETHER THEIR TEACHER SHOULD BE MICK JAGGER, TOMÁŠ KLUS OR MADONNA :) , SELECT THEIR SONG AND MAKE A VIDEO OF HOW THEIR ORDINARY TEACHER IS BECOMING THE FAMOUS ROCK STAR (WITH THEIR HELP)

CREATE AND SHARE YOUR VIDEOS

ACT & SHARE

FOCUS ON: MAXIMIZING THE VIRALITY & REACH OF THE PROJECT - INDIVIDUAL PARTICIPANTS SHARING AND PROMOTING THE VIDEO OF THEIR ROCKSTAR AND BAND.

UPLOAD FINAL VIDEO & COLLECT LIKES

LET WINNERS ROCK IN THE FINAL CONCERT

BY OCKO TV!

SHARE YOUR VIDEO BOOST YOUR SOCIAL

SUPPORT

15 - Mindshare - team 2

15 - Mindshare - team 2

AS A RESULT YOU CAN MAKE THIS:

OUT OF THIS…

15 - Mindshare - team 2

BREAK THE ROUTINE OF YOUR MUSIC CLASSESPROBLEM:

SOLUTION: MAKE YOUR TEACHER A ROCK STAR!

MESSAGE: DON’T BE AFRAID OF FAILURE AND HAVE FUN WITH YOUR STAR AND HIS BAND

TOUCHPOINTS: WEBSITE, SOCIAL NETWORKS, MAFRA PACK, ÓČKO, MINISTRY OF EDUCATION, SCHOOL EVENTS

DISCOVER THE

COMPETITION

INVOLVE YOUR

TEACHER & CLASS

ACT & CREATE

YOUR VIDEOS

SHARE YOUR

FEELINGS