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    Media (singularmedium) are the storage andtransmissionchannels or tools used to storeand

    deliverinformation ordata. It is often referred to as synonymous with mass mediaornews media,

    but may refer to any means of information communication.[1][2][3]

    Contents

    [hide]

    1 Evolution

    o 1.1 Electronic media

    o 1.2 Social impact

    2 See also

    3 References

    4 Further reading

    Evolution[edit]

    The word medium comes from the Latin word medius (middle).

    The beginning of humancommunication through designed channels, i.e. not vocalizationor

    gestures, dates back to ancient cave paintings, drawn maps, and writing.[4]

    The Persian Empire(centred around present-day IranandAfghanistan) played an important role

    in the field of communication. It devised what might be described as the first real mail orpostal

    system, which is said to have been developed by the PersianemperorCyrus the Great(c. 550

    BC) after his conquest ofMedia. The role of the system as anintelligence gathering apparatus is

    well documented, and the service was (later) called angariae, a term that in time turned to

    indicate atax system. The Old Testament (Esther, VIII) makes mention of this

    system:Ahasuerus, king of Medes, used couriers for communicating his decisions.

    The word communication is derived from theLatinroot communicare. This was due to the Roman

    Empire also devising what might be described as a mailor postal system, in order to centralize

    control of the empire from Rome. This allowed forpersonal letters and for Rome to gather

    knowledge about events in its many widespread provinces. More advanced postal systems later

    appeared in the Islamic Caliphateand theMongol Empire during the Middle Ages.

    The term "media" in its modern application relating to communication channels is traced back to

    its first use as such by Canadian communications theoristMarshall McLuhan, who stated

    inCounterblast(1954): "The media are not toys; they should not be in the hands of Mother Goose

    and Peter Pan executives. They can be entrusted only to new artists, because they are art

    forms." By the mid-1960s, the term had spread to general use in North America and the United

    Kingdom. ("Mass media", in contrast, was, according to H.L. Mencken, used as early as 1923 in

    the United States.)[5]

    Electronic media[edit]

    Main article: Electronic media

    http://en.wikipedia.org/wiki/Data_storage_devicehttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Recordinghttp://en.wikipedia.org/wiki/Recordinghttp://en.wikipedia.org/wiki/Informationhttp://en.wikipedia.org/wiki/Datahttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/News_mediahttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-1http://en.wikipedia.org/wiki/Media_(communication)#cite_note-2http://en.wikipedia.org/wiki/Media_(communication)#cite_note-3http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)#Evolutionhttp://en.wikipedia.org/wiki/Media_(communication)#Electronic_mediahttp://en.wikipedia.org/wiki/Media_(communication)#Social_impacthttp://en.wikipedia.org/wiki/Media_(communication)#Social_impacthttp://en.wikipedia.org/wiki/Media_(communication)#See_alsohttp://en.wikipedia.org/wiki/Media_(communication)#Referenceshttp://en.wikipedia.org/wiki/Media_(communication)#Further_readinghttp://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit&section=1http://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Speech_productionhttp://en.wikipedia.org/wiki/Speech_productionhttp://en.wikipedia.org/wiki/Cave_paintingshttp://en.wikipedia.org/wiki/Mapshttp://en.wikipedia.org/wiki/Writinghttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-4http://en.wikipedia.org/wiki/Persian_Empirehttp://en.wikipedia.org/wiki/Persian_Empirehttp://en.wikipedia.org/wiki/Iranhttp://en.wikipedia.org/wiki/Iranhttp://en.wikipedia.org/wiki/Afghanistanhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Persian_peoplehttp://en.wikipedia.org/wiki/Emperorhttp://en.wikipedia.org/wiki/Cyrus_the_Greathttp://en.wikipedia.org/wiki/Cyrus_the_Greathttp://en.wikipedia.org/wiki/Medeshttp://en.wikipedia.org/wiki/Intelligence_gatheringhttp://en.wikipedia.org/wiki/Intelligence_gatheringhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Old_Testamenthttp://en.wikipedia.org/wiki/Estherhttp://en.wikipedia.org/wiki/Xerxes_Ihttp://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Mailhttp://en.wikipedia.org/wiki/Mailhttp://en.wikipedia.org/wiki/Romehttp://en.wikipedia.org/wiki/Romehttp://en.wikipedia.org/wiki/Personal_letterhttp://en.wikipedia.org/wiki/Caliphatehttp://en.wikipedia.org/wiki/Caliphatehttp://en.wikipedia.org/wiki/Mongol_Empirehttp://en.wikipedia.org/wiki/Mongol_Empirehttp://en.wikipedia.org/wiki/Middle_Ageshttp://en.wikipedia.org/wiki/Canadianshttp://en.wikipedia.org/wiki/Marshall_McLuhanhttp://en.wikipedia.org/wiki/Marshall_McLuhanhttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/H.L._Menckenhttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-5http://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit&section=2http://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Data_storage_devicehttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Recordinghttp://en.wikipedia.org/wiki/Informationhttp://en.wikipedia.org/wiki/Datahttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/News_mediahttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-1http://en.wikipedia.org/wiki/Media_(communication)#cite_note-2http://en.wikipedia.org/wiki/Media_(communication)#cite_note-3http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)#Evolutionhttp://en.wikipedia.org/wiki/Media_(communication)#Electronic_mediahttp://en.wikipedia.org/wiki/Media_(communication)#Social_impacthttp://en.wikipedia.org/wiki/Media_(communication)#See_alsohttp://en.wikipedia.org/wiki/Media_(communication)#Referenceshttp://en.wikipedia.org/wiki/Media_(communication)#Further_readinghttp://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit&section=1http://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Speech_productionhttp://en.wikipedia.org/wiki/Cave_paintingshttp://en.wikipedia.org/wiki/Mapshttp://en.wikipedia.org/wiki/Writinghttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-4http://en.wikipedia.org/wiki/Persian_Empirehttp://en.wikipedia.org/wiki/Iranhttp://en.wikipedia.org/wiki/Afghanistanhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Persian_peoplehttp://en.wikipedia.org/wiki/Emperorhttp://en.wikipedia.org/wiki/Cyrus_the_Greathttp://en.wikipedia.org/wiki/Medeshttp://en.wikipedia.org/wiki/Intelligence_gatheringhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Old_Testamenthttp://en.wikipedia.org/wiki/Estherhttp://en.wikipedia.org/wiki/Xerxes_Ihttp://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Mailhttp://en.wikipedia.org/wiki/Romehttp://en.wikipedia.org/wiki/Personal_letterhttp://en.wikipedia.org/wiki/Caliphatehttp://en.wikipedia.org/wiki/Mongol_Empirehttp://en.wikipedia.org/wiki/Middle_Ageshttp://en.wikipedia.org/wiki/Canadianshttp://en.wikipedia.org/wiki/Marshall_McLuhanhttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/H.L._Menckenhttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-5http://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit&section=2http://en.wikipedia.org/wiki/Electronic_media
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    In the last century, a revolution intelecommunications has greatly altered communication by

    providing new media for long distance communication. Thefirst transatlantic two-way radio

    broadcastoccurred in 1906 and led to common communication viaanalogue and digital media:

    Analog telecommunications include some radio systems, historicaltelephony systems,

    and historical TV broadcasts. Digital telecommunications allow forcomputer-mediated communication,telegraphy,

    and computer networks.

    Modern communication media now allow for intense long-distance exchanges between larger

    numbers of people (many-to-many communication via e-mail,Internet forums, andteleportation).

    On the other hand, many traditionalbroadcastmedia and mass media favorone-to-

    manycommunication (television,cinema, radio,newspaper,magazines, and alsofacebook).

    Electronic media is enjoying broader use every day with an increase in electronic devices being

    made. The meaning of electronic media, as it is known in various spheres, has changed with the

    passage of time. The term media has achieved a broader meaning nowadays as compared tothat given it a decade ago. Earlier, there was multimedia, once only a piece of software

    (application software) used to play audio (sound) and video (visual object with or without sound).

    Following this, it was CD (Compact Disc) and DVD (Digital Versatile Disc), then camera of 3G

    (Third Generation) applications in the field. In modern terms, the media includes all the software

    which are used in PC (Computer) or Laptop or Mobile Phone installed for normal or better

    performance of the system; today, however, hard discs (used to increase the installation capacity

    of data) of computer is an example of electronic media. This type of hard disc is becoming

    increasingly smaller in size. The latest inclusion in the field is magnetic media (magnetic stripe)

    whose application is common, in the fastest growing Information Technology field. Modern day IT

    media is commonly used in the banking sector and by the Income Tax Department for the

    purpose of providing the easiest and fastest possible services to the consumers. In this magnetic

    strip, account information linking to all the data relating to a particular consumer is stored. Credit

    card, Debit card, ATM card, High end travel card are comprised within the term Media as it is

    known today. The main features of these types of media are prepared unrecorded (blank form),

    and data is normally stored at a later stage as per the requirement of its user or consumer .

    Social impact[edit]

    Media technology has made communicating increasingly easier as time has passed throughout

    history. Today, children are encouraged to use media tools in school and are expected to have a

    general understanding of the various technologies available. The internet is arguably one of the

    most effective tools in media for communication. Tools such as e-mail,Skype,Facebook etc.,

    have brought people closer together and created newonline communities. However, some may

    argue that certain types of media can hinder face-to-face communication and therefore can result

    in complications like identity fraud.

    In a large consumer-driven society,electronic media(such as television) and print media(such

    asnewspapers) are important for distributing advertisement media. More technologically

    advanced societies have access to goods and services through newer media than less

    technologically advanced societies.

    http://en.wikipedia.org/wiki/Revolutionhttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Telephonyhttp://en.wikipedia.org/wiki/Telephonyhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Digital_signalhttp://en.wikipedia.org/wiki/Digital_signalhttp://en.wikipedia.org/wiki/Computer-mediated_communicationhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Computer_networkhttp://en.wikipedia.org/wiki/Many-to-manyhttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/Internet_forumhttp://en.wikipedia.org/wiki/Internet_forumhttp://en.wikipedia.org/wiki/Telecommunications_porthttp://en.wikipedia.org/wiki/Telecommunications_porthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Filmhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Magazinehttp://en.wikipedia.org/wiki/Magazinehttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Magnetic_stripe_cardhttp://en.wikipedia.org/wiki/Magnetic_stripe_cardhttp://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit&section=3http://en.wikipedia.org/wiki/Skypehttp://en.wikipedia.org/wiki/Skypehttp://en.wikipedia.org/wiki/Skypehttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Identity_fraudhttp://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Print_mediahttp://en.wikipedia.org/wiki/Print_mediahttp://en.wikipedia.org/wiki/Newspapershttp://en.wikipedia.org/wiki/Newspapershttp://en.wikipedia.org/wiki/Advertisement#Mediahttp://en.wikipedia.org/wiki/Advertisement#Mediahttp://en.wikipedia.org/wiki/New_mediahttp://en.wikipedia.org/wiki/Revolutionhttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Telephonyhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Digital_signalhttp://en.wikipedia.org/wiki/Computer-mediated_communicationhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Computer_networkhttp://en.wikipedia.org/wiki/Many-to-manyhttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/Internet_forumhttp://en.wikipedia.org/wiki/Telecommunications_porthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Filmhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Magazinehttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Magnetic_stripe_cardhttp://en.wikipedia.org/wiki/Magnetic_stripe_cardhttp://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit&section=3http://en.wikipedia.org/wiki/Skypehttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Identity_fraudhttp://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Print_mediahttp://en.wikipedia.org/wiki/Newspapershttp://en.wikipedia.org/wiki/Advertisement#Mediahttp://en.wikipedia.org/wiki/New_media
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    Media, through media and communications psychology, has helped to connect diverse people

    from far and near geographical location. It has also helped in the aspect of on-line or internet

    businesses and other activities that have an on-line version. All media intended to affect human

    behavior is initiated through communication and the intended behavior is couched in psychology.

    Therefore, understanding media and communications psychology is fundamental in

    understanding the social and individual effects of media. The expanding field of media andcommunications psychology combines these established disciplines in a new way.

    Timing change based on innovation and efficiency may not have a direct correlation with

    technology. The information revolution is based on modern advancements. During the 19th

    century, the information "boom" rapidly advanced because of postal systems, increase in

    newspaper accessibility, as well as schools "modernizing". These advancements were made due

    to the increase of people becoming literate and educated.[citation needed] The methodology of

    communication although has changed and dispersed in numerous directions based on the source

    of its socioculturalimpact.

    Media (singularmedium) are the storage andtransmissionchannels or tools used to storeand

    deliverinformation ordata. It is often referred to as synonymous with mass mediaornews media,

    but may refer to any means of information communication.[1][2][3]

    Contents

    [hide]

    1 Evolution

    o 1.1 Electronic media

    o 1.2 Social impact

    2 See also

    3 References

    4 Further reading

    Evolution[edit]

    The word medium comes from the Latin word medius (middle).

    The beginning of humancommunication through designed channels, i.e. not vocalizationor

    gestures, dates back to ancient cave paintings, drawn maps, and writing.[4]

    The Persian Empire(centred around present-day IranandAfghanistan) played an important role

    in the field of communication. It devised what might be described as the first real mail orpostal

    system, which is said to have been developed by the PersianemperorCyrus the Great(c. 550

    BC) after his conquest ofMedia. The role of the system as anintelligence gathering apparatus is

    well documented, and the service was (later) called angariae, a term that in time turned to

    indicate atax system. The Old Testament (Esther, VIII) makes mention of this

    system:Ahasuerus, king of Medes, used couriers for communicating his decisions.

    http://en.wikipedia.org/wiki/Models_of_communication#Psychology_of_communicationhttp://en.wikipedia.org/wiki/Information_revolutionhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Socioculturalhttp://en.wikipedia.org/wiki/Socioculturalhttp://en.wikipedia.org/wiki/Data_storage_devicehttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Recordinghttp://en.wikipedia.org/wiki/Recordinghttp://en.wikipedia.org/wiki/Informationhttp://en.wikipedia.org/wiki/Datahttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/News_mediahttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-1http://en.wikipedia.org/wiki/Media_(communication)#cite_note-2http://en.wikipedia.org/wiki/Media_(communication)#cite_note-3http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)#Evolutionhttp://en.wikipedia.org/wiki/Media_(communication)#Electronic_mediahttp://en.wikipedia.org/wiki/Media_(communication)#Social_impacthttp://en.wikipedia.org/wiki/Media_(communication)#Social_impacthttp://en.wikipedia.org/wiki/Media_(communication)#See_alsohttp://en.wikipedia.org/wiki/Media_(communication)#Referenceshttp://en.wikipedia.org/wiki/Media_(communication)#Further_readinghttp://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit&section=1http://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Speech_productionhttp://en.wikipedia.org/wiki/Speech_productionhttp://en.wikipedia.org/wiki/Cave_paintingshttp://en.wikipedia.org/wiki/Mapshttp://en.wikipedia.org/wiki/Writinghttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-4http://en.wikipedia.org/wiki/Persian_Empirehttp://en.wikipedia.org/wiki/Persian_Empirehttp://en.wikipedia.org/wiki/Iranhttp://en.wikipedia.org/wiki/Iranhttp://en.wikipedia.org/wiki/Afghanistanhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Persian_peoplehttp://en.wikipedia.org/wiki/Emperorhttp://en.wikipedia.org/wiki/Cyrus_the_Greathttp://en.wikipedia.org/wiki/Cyrus_the_Greathttp://en.wikipedia.org/wiki/Medeshttp://en.wikipedia.org/wiki/Intelligence_gatheringhttp://en.wikipedia.org/wiki/Intelligence_gatheringhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Old_Testamenthttp://en.wikipedia.org/wiki/Estherhttp://en.wikipedia.org/wiki/Xerxes_Ihttp://en.wikipedia.org/wiki/Models_of_communication#Psychology_of_communicationhttp://en.wikipedia.org/wiki/Information_revolutionhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Socioculturalhttp://en.wikipedia.org/wiki/Data_storage_devicehttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Recordinghttp://en.wikipedia.org/wiki/Informationhttp://en.wikipedia.org/wiki/Datahttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/News_mediahttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-1http://en.wikipedia.org/wiki/Media_(communication)#cite_note-2http://en.wikipedia.org/wiki/Media_(communication)#cite_note-3http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)#Evolutionhttp://en.wikipedia.org/wiki/Media_(communication)#Electronic_mediahttp://en.wikipedia.org/wiki/Media_(communication)#Social_impacthttp://en.wikipedia.org/wiki/Media_(communication)#See_alsohttp://en.wikipedia.org/wiki/Media_(communication)#Referenceshttp://en.wikipedia.org/wiki/Media_(communication)#Further_readinghttp://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit&section=1http://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Speech_productionhttp://en.wikipedia.org/wiki/Cave_paintingshttp://en.wikipedia.org/wiki/Mapshttp://en.wikipedia.org/wiki/Writinghttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-4http://en.wikipedia.org/wiki/Persian_Empirehttp://en.wikipedia.org/wiki/Iranhttp://en.wikipedia.org/wiki/Afghanistanhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Persian_peoplehttp://en.wikipedia.org/wiki/Emperorhttp://en.wikipedia.org/wiki/Cyrus_the_Greathttp://en.wikipedia.org/wiki/Medeshttp://en.wikipedia.org/wiki/Intelligence_gatheringhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Old_Testamenthttp://en.wikipedia.org/wiki/Estherhttp://en.wikipedia.org/wiki/Xerxes_I
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    The word communication is derived from theLatinroot communicare. This was due to the Roman

    Empire also devising what might be described as a mailor postal system, in order to centralize

    control of the empire from Rome. This allowed forpersonal letters and for Rome to gather

    knowledge about events in its many widespread provinces. More advanced postal systems later

    appeared in the Islamic Caliphateand theMongol Empire during the Middle Ages.

    The term "media" in its modern application relating to communication channels is traced back to

    its first use as such by Canadian communications theoristMarshall McLuhan, who stated

    inCounterblast(1954): "The media are not toys; they should not be in the hands of Mother Goose

    and Peter Pan executives. They can be entrusted only to new artists, because they are art

    forms." By the mid-1960s, the term had spread to general use in North America and the United

    Kingdom. ("Mass media", in contrast, was, according to H.L. Mencken, used as early as 1923 in

    the United States.)[5]

    Electronic media[edit]

    Main article: Electronic media

    In the last century, a revolution intelecommunications has greatly altered communication byproviding new media for long distance communication. Thefirst transatlantic two-way radio

    broadcastoccurred in 1906 and led to common communication viaanalogue and digital media:

    Analog telecommunications include some radio systems, historicaltelephony systems,

    and historical TV broadcasts.

    Digital telecommunications allow forcomputer-mediated communication,telegraphy,

    and computer networks.

    Modern communication media now allow for intense long-distance exchanges between larger

    numbers of people (many-to-many communication via e-mail,Internet forums, andteleportation).

    On the other hand, many traditionalbroadcastmedia and mass media favorone-to-

    manycommunication (television,cinema, radio,newspaper,magazines, and alsofacebook).

    Electronic media is enjoying broader use every day with an increase in electronic devices being

    made. The meaning of electronic media, as it is known in various spheres, has changed with the

    passage of time. The term media has achieved a broader meaning nowadays as compared to

    that given it a decade ago. Earlier, there was multimedia, once only a piece of software

    (application software) used to play audio (sound) and video (visual object with or without sound).

    Following this, it was CD (Compact Disc) and DVD (Digital Versatile Disc), then camera of 3G

    (Third Generation) applications in the field. In modern terms, the media includes all the software

    which are used in PC (Computer) or Laptop or Mobile Phone installed for normal or better

    performance of the system; today, however, hard discs (used to increase the installation capacityof data) of computer is an example of electronic media. This type of hard disc is becoming

    increasingly smaller in size. The latest inclusion in the field is magnetic media (magnetic stripe)

    whose application is common, in the fastest growing Information Technology field. Modern day IT

    media is commonly used in the banking sector and by the Income Tax Department for the

    purpose of providing the easiest and fastest possible services to the consumers. In this magnetic

    strip, account information linking to all the data relating to a particular consumer is stored. Credit

    card, Debit card, ATM card, High end travel card are comprised within the term Media as it is

    http://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Mailhttp://en.wikipedia.org/wiki/Mailhttp://en.wikipedia.org/wiki/Romehttp://en.wikipedia.org/wiki/Romehttp://en.wikipedia.org/wiki/Personal_letterhttp://en.wikipedia.org/wiki/Caliphatehttp://en.wikipedia.org/wiki/Caliphatehttp://en.wikipedia.org/wiki/Mongol_Empirehttp://en.wikipedia.org/wiki/Mongol_Empirehttp://en.wikipedia.org/wiki/Middle_Ageshttp://en.wikipedia.org/wiki/Canadianshttp://en.wikipedia.org/wiki/Marshall_McLuhanhttp://en.wikipedia.org/wiki/Marshall_McLuhanhttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/H.L._Menckenhttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-5http://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit&section=2http://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Revolutionhttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Telephonyhttp://en.wikipedia.org/wiki/Telephonyhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Digital_signalhttp://en.wikipedia.org/wiki/Digital_signalhttp://en.wikipedia.org/wiki/Computer-mediated_communicationhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Computer_networkhttp://en.wikipedia.org/wiki/Many-to-manyhttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/Internet_forumhttp://en.wikipedia.org/wiki/Internet_forumhttp://en.wikipedia.org/wiki/Telecommunications_porthttp://en.wikipedia.org/wiki/Telecommunications_porthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Filmhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Magazinehttp://en.wikipedia.org/wiki/Magazinehttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Magnetic_stripe_cardhttp://en.wikipedia.org/wiki/Magnetic_stripe_cardhttp://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Mailhttp://en.wikipedia.org/wiki/Romehttp://en.wikipedia.org/wiki/Personal_letterhttp://en.wikipedia.org/wiki/Caliphatehttp://en.wikipedia.org/wiki/Mongol_Empirehttp://en.wikipedia.org/wiki/Middle_Ageshttp://en.wikipedia.org/wiki/Canadianshttp://en.wikipedia.org/wiki/Marshall_McLuhanhttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/H.L._Menckenhttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-5http://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit&section=2http://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Revolutionhttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Telephonyhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Digital_signalhttp://en.wikipedia.org/wiki/Computer-mediated_communicationhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Computer_networkhttp://en.wikipedia.org/wiki/Many-to-manyhttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/Internet_forumhttp://en.wikipedia.org/wiki/Telecommunications_porthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Filmhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Magazinehttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Magnetic_stripe_cardhttp://en.wikipedia.org/wiki/Magnetic_stripe_card
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    known today. The main features of these types of media are prepared unrecorded (blank form),

    and data is normally stored at a later stage as per the requirement of its user or consumer .

    Social impact[edit]

    Media technology has made communicating increasingly easier as time has passed throughout

    history. Today, children are encouraged to use media tools in school and are expected to have ageneral understanding of the various technologies available. The internet is arguably one of the

    most effective tools in media for communication. Tools such as e-mail,Skype,Facebook etc.,

    have brought people closer together and created newonline communities. However, some may

    argue that certain types of media can hinder face-to-face communication and therefore can result

    in complications like identity fraud.

    In a large consumer-driven society,electronic media(such as television) and print media(such

    asnewspapers) are important for distributing advertisement media. More technologically

    advanced societies have access to goods and services through newer media than less

    technologically advanced societies.

    Media, through media and communications psychology, has helped to connect diverse peoplefrom far and near geographical location. It has also helped in the aspect of on-line or internet

    businesses and other activities that have an on-line version. All media intended to affect human

    behavior is initiated through communication and the intended behavior is couched in psychology.

    Therefore, understanding media and communications psychology is fundamental in

    understanding the social and individual effects of media. The expanding field of media and

    communications psychology combines these established disciplines in a new way.

    Timing change based on innovation and efficiency may not have a direct correlation with

    technology. The information revolution is based on modern advancements. During the 19th

    century, the information "boom" rapidly advanced because of postal systems, increase in

    newspaper accessibility, as well as schools "modernizing". These advancements were made dueto the increase of people becoming literate and educated.[citation needed] The methodology of

    communication although has changed and dispersed in numerous directions based on the source

    of its socioculturalimpact.

    Media (singularmedium) are the storage andtransmissionchannels or tools used to storeand

    deliverinformation ordata. It is often referred to as synonymous with mass mediaornews media,

    but may refer to any means of information communication.[1][2][3]

    Contents

    [hide]

    1 Evolution

    o 1.1 Electronic media

    o 1.2 Social impact

    2 See also

    3 References

    4 Further reading

    http://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit&section=3http://en.wikipedia.org/wiki/Skypehttp://en.wikipedia.org/wiki/Skypehttp://en.wikipedia.org/wiki/Skypehttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Identity_fraudhttp://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Print_mediahttp://en.wikipedia.org/wiki/Print_mediahttp://en.wikipedia.org/wiki/Newspapershttp://en.wikipedia.org/wiki/Newspapershttp://en.wikipedia.org/wiki/Advertisement#Mediahttp://en.wikipedia.org/wiki/Advertisement#Mediahttp://en.wikipedia.org/wiki/New_mediahttp://en.wikipedia.org/wiki/Models_of_communication#Psychology_of_communicationhttp://en.wikipedia.org/wiki/Information_revolutionhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Socioculturalhttp://en.wikipedia.org/wiki/Socioculturalhttp://en.wikipedia.org/wiki/Data_storage_devicehttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Recordinghttp://en.wikipedia.org/wiki/Recordinghttp://en.wikipedia.org/wiki/Informationhttp://en.wikipedia.org/wiki/Datahttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/News_mediahttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-1http://en.wikipedia.org/wiki/Media_(communication)#cite_note-2http://en.wikipedia.org/wiki/Media_(communication)#cite_note-3http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)#Evolutionhttp://en.wikipedia.org/wiki/Media_(communication)#Electronic_mediahttp://en.wikipedia.org/wiki/Media_(communication)#Social_impacthttp://en.wikipedia.org/wiki/Media_(communication)#Social_impacthttp://en.wikipedia.org/wiki/Media_(communication)#See_alsohttp://en.wikipedia.org/wiki/Media_(communication)#Referenceshttp://en.wikipedia.org/wiki/Media_(communication)#Further_readinghttp://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit&section=3http://en.wikipedia.org/wiki/Skypehttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Identity_fraudhttp://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Print_mediahttp://en.wikipedia.org/wiki/Newspapershttp://en.wikipedia.org/wiki/Advertisement#Mediahttp://en.wikipedia.org/wiki/New_mediahttp://en.wikipedia.org/wiki/Models_of_communication#Psychology_of_communicationhttp://en.wikipedia.org/wiki/Information_revolutionhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Socioculturalhttp://en.wikipedia.org/wiki/Data_storage_devicehttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Recordinghttp://en.wikipedia.org/wiki/Informationhttp://en.wikipedia.org/wiki/Datahttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/News_mediahttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-1http://en.wikipedia.org/wiki/Media_(communication)#cite_note-2http://en.wikipedia.org/wiki/Media_(communication)#cite_note-3http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)#Evolutionhttp://en.wikipedia.org/wiki/Media_(communication)#Electronic_mediahttp://en.wikipedia.org/wiki/Media_(communication)#Social_impacthttp://en.wikipedia.org/wiki/Media_(communication)#See_alsohttp://en.wikipedia.org/wiki/Media_(communication)#Referenceshttp://en.wikipedia.org/wiki/Media_(communication)#Further_reading
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    Evolution[edit]

    The word medium comes from the Latin word medius (middle).

    The beginning of humancommunication through designed channels, i.e. not vocalizationor

    gestures, dates back to ancient cave paintings, drawn maps, and writing.[4]

    The Persian Empire(centred around present-day IranandAfghanistan) played an important role

    in the field of communication. It devised what might be described as the first real mail orpostal

    system, which is said to have been developed by the PersianemperorCyrus the Great(c. 550

    BC) after his conquest ofMedia. The role of the system as anintelligence gathering apparatus is

    well documented, and the service was (later) called angariae, a term that in time turned to

    indicate atax system. The Old Testament (Esther, VIII) makes mention of this

    system:Ahasuerus, king of Medes, used couriers for communicating his decisions.

    The word communication is derived from theLatinroot communicare. This was due to the Roman

    Empire also devising what might be described as a mailor postal system, in order to centralize

    control of the empire from Rome. This allowed forpersonal letters and for Rome to gather

    knowledge about events in its many widespread provinces. More advanced postal systems later

    appeared in the Islamic Caliphateand theMongol Empire during the Middle Ages.

    The term "media" in its modern application relating to communication channels is traced back to

    its first use as such by Canadian communications theoristMarshall McLuhan, who stated

    inCounterblast(1954): "The media are not toys; they should not be in the hands of Mother Goose

    and Peter Pan executives. They can be entrusted only to new artists, because they are art

    forms." By the mid-1960s, the term had spread to general use in North America and the United

    Kingdom. ("Mass media", in contrast, was, according to H.L. Mencken, used as early as 1923 in

    the United States.)[5]

    Electronic media[edit]Main article: Electronic media

    In the last century, a revolution intelecommunications has greatly altered communication by

    providing new media for long distance communication. Thefirst transatlantic two-way radio

    broadcastoccurred in 1906 and led to common communication viaanalogue and digital media:

    Analog telecommunications include some radio systems, historicaltelephony systems,

    and historical TV broadcasts.

    Digital telecommunications allow forcomputer-mediated communication,telegraphy,

    and computer networks.

    Modern communication media now allow for intense long-distance exchanges between larger

    numbers of people (many-to-many communication via e-mail,Internet forums, andteleportation).

    On the other hand, many traditionalbroadcastmedia and mass media favorone-to-

    manycommunication (television,cinema, radio,newspaper,magazines, and alsofacebook).

    Electronic media is enjoying broader use every day with an increase in electronic devices being

    made. The meaning of electronic media, as it is known in various spheres, has changed with the

    http://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit&section=1http://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Speech_productionhttp://en.wikipedia.org/wiki/Speech_productionhttp://en.wikipedia.org/wiki/Cave_paintingshttp://en.wikipedia.org/wiki/Mapshttp://en.wikipedia.org/wiki/Writinghttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-4http://en.wikipedia.org/wiki/Persian_Empirehttp://en.wikipedia.org/wiki/Persian_Empirehttp://en.wikipedia.org/wiki/Iranhttp://en.wikipedia.org/wiki/Iranhttp://en.wikipedia.org/wiki/Afghanistanhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Persian_peoplehttp://en.wikipedia.org/wiki/Emperorhttp://en.wikipedia.org/wiki/Cyrus_the_Greathttp://en.wikipedia.org/wiki/Cyrus_the_Greathttp://en.wikipedia.org/wiki/Medeshttp://en.wikipedia.org/wiki/Intelligence_gatheringhttp://en.wikipedia.org/wiki/Intelligence_gatheringhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Old_Testamenthttp://en.wikipedia.org/wiki/Estherhttp://en.wikipedia.org/wiki/Xerxes_Ihttp://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Mailhttp://en.wikipedia.org/wiki/Mailhttp://en.wikipedia.org/wiki/Romehttp://en.wikipedia.org/wiki/Romehttp://en.wikipedia.org/wiki/Personal_letterhttp://en.wikipedia.org/wiki/Caliphatehttp://en.wikipedia.org/wiki/Caliphatehttp://en.wikipedia.org/wiki/Mongol_Empirehttp://en.wikipedia.org/wiki/Mongol_Empirehttp://en.wikipedia.org/wiki/Middle_Ageshttp://en.wikipedia.org/wiki/Canadianshttp://en.wikipedia.org/wiki/Marshall_McLuhanhttp://en.wikipedia.org/wiki/Marshall_McLuhanhttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/H.L._Menckenhttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-5http://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit&section=2http://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Revolutionhttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Telephonyhttp://en.wikipedia.org/wiki/Telephonyhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Digital_signalhttp://en.wikipedia.org/wiki/Digital_signalhttp://en.wikipedia.org/wiki/Computer-mediated_communicationhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Computer_networkhttp://en.wikipedia.org/wiki/Many-to-manyhttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/Internet_forumhttp://en.wikipedia.org/wiki/Internet_forumhttp://en.wikipedia.org/wiki/Telecommunications_porthttp://en.wikipedia.org/wiki/Telecommunications_porthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Filmhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Magazinehttp://en.wikipedia.org/wiki/Magazinehttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit&section=1http://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Speech_productionhttp://en.wikipedia.org/wiki/Cave_paintingshttp://en.wikipedia.org/wiki/Mapshttp://en.wikipedia.org/wiki/Writinghttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-4http://en.wikipedia.org/wiki/Persian_Empirehttp://en.wikipedia.org/wiki/Iranhttp://en.wikipedia.org/wiki/Afghanistanhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Persian_peoplehttp://en.wikipedia.org/wiki/Emperorhttp://en.wikipedia.org/wiki/Cyrus_the_Greathttp://en.wikipedia.org/wiki/Medeshttp://en.wikipedia.org/wiki/Intelligence_gatheringhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Old_Testamenthttp://en.wikipedia.org/wiki/Estherhttp://en.wikipedia.org/wiki/Xerxes_Ihttp://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Mailhttp://en.wikipedia.org/wiki/Romehttp://en.wikipedia.org/wiki/Personal_letterhttp://en.wikipedia.org/wiki/Caliphatehttp://en.wikipedia.org/wiki/Mongol_Empirehttp://en.wikipedia.org/wiki/Middle_Ageshttp://en.wikipedia.org/wiki/Canadianshttp://en.wikipedia.org/wiki/Marshall_McLuhanhttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/H.L._Menckenhttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-5http://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit&section=2http://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Revolutionhttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Telephonyhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Digital_signalhttp://en.wikipedia.org/wiki/Computer-mediated_communicationhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Computer_networkhttp://en.wikipedia.org/wiki/Many-to-manyhttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/Internet_forumhttp://en.wikipedia.org/wiki/Telecommunications_porthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Filmhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Magazinehttp://en.wikipedia.org/wiki/Facebook
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    passage of time. The term media has achieved a broader meaning nowadays as compared to

    that given it a decade ago. Earlier, there was multimedia, once only a piece of software

    (application software) used to play audio (sound) and video (visual object with or without sound).

    Following this, it was CD (Compact Disc) and DVD (Digital Versatile Disc), then camera of 3G

    (Third Generation) applications in the field. In modern terms, the media includes all the software

    which are used in PC (Computer) or Laptop or Mobile Phone installed for normal or betterperformance of the system; today, however, hard discs (used to increase the installation capacity

    of data) of computer is an example of electronic media. This type of hard disc is becoming

    increasingly smaller in size. The latest inclusion in the field is magnetic media (magnetic stripe)

    whose application is common, in the fastest growing Information Technology field. Modern day IT

    media is commonly used in the banking sector and by the Income Tax Department for the

    purpose of providing the easiest and fastest possible services to the consumers. In this magnetic

    strip, account information linking to all the data relating to a particular consumer is stored. Credit

    card, Debit card, ATM card, High end travel card are comprised within the term Media as it is

    known today. The main features of these types of media are prepared unrecorded (blank form),

    and data is normally stored at a later stage as per the requirement of its user or consumer .

    Social impact[edit]

    Media technology has made communicating increasingly easier as time has passed throughout

    history. Today, children are encouraged to use media tools in school and are expected to have a

    general understanding of the various technologies available. The internet is arguably one of the

    most effective tools in media for communication. Tools such as e-mail,Skype,Facebook etc.,

    have brought people closer together and created newonline communities. However, some may

    argue that certain types of media can hinder face-to-face communication and therefore can result

    in complications like identity fraud.

    In a large consumer-driven society,electronic media(such as television) and print media(such

    asnewspapers) are important for distributing advertisement media. More technologicallyadvanced societies have access to goods and services through newer media than less

    technologically advanced societies.

    Media, through media and communications psychology, has helped to connect diverse people

    from far and near geographical location. It has also helped in the aspect of on-line or internet

    businesses and other activities that have an on-line version. All media intended to affect human

    behavior is initiated through communication and the intended behavior is couched in psychology.

    Therefore, understanding media and communications psychology is fundamental in

    understanding the social and individual effects of media. The expanding field of media and

    communications psychology combines these established disciplines in a new way.

    Timing change based on innovation and efficiency may not have a direct correlation with

    technology. The information revolution is based on modern advancements. During the 19th

    century, the information "boom" rapidly advanced because of postal systems, increase in

    newspaper accessibility, as well as schools "modernizing". These advancements were made due

    to the increase of people becoming literate and educated.[citation needed] The methodology of

    communication although has changed and dispersed in numerous directions based on the source

    of its socioculturalimpact.

    http://en.wikipedia.org/wiki/Magnetic_stripe_cardhttp://en.wikipedia.org/wiki/Magnetic_stripe_cardhttp://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit&section=3http://en.wikipedia.org/wiki/Skypehttp://en.wikipedia.org/wiki/Skypehttp://en.wikipedia.org/wiki/Skypehttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Identity_fraudhttp://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Print_mediahttp://en.wikipedia.org/wiki/Print_mediahttp://en.wikipedia.org/wiki/Newspapershttp://en.wikipedia.org/wiki/Newspapershttp://en.wikipedia.org/wiki/Advertisement#Mediahttp://en.wikipedia.org/wiki/Advertisement#Mediahttp://en.wikipedia.org/wiki/New_mediahttp://en.wikipedia.org/wiki/Models_of_communication#Psychology_of_communicationhttp://en.wikipedia.org/wiki/Information_revolutionhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Socioculturalhttp://en.wikipedia.org/wiki/Socioculturalhttp://en.wikipedia.org/wiki/Magnetic_stripe_cardhttp://en.wikipedia.org/wiki/Magnetic_stripe_cardhttp://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit&section=3http://en.wikipedia.org/wiki/Skypehttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Identity_fraudhttp://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Print_mediahttp://en.wikipedia.org/wiki/Newspapershttp://en.wikipedia.org/wiki/Advertisement#Mediahttp://en.wikipedia.org/wiki/New_mediahttp://en.wikipedia.org/wiki/Models_of_communication#Psychology_of_communicationhttp://en.wikipedia.org/wiki/Information_revolutionhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Sociocultural
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    Media (singularmedium) are the storage andtransmissionchannels or tools used to storeand

    deliverinformation ordata. It is often referred to as synonymous with mass mediaornews media,

    but may refer to any means of information communication.[1][2][3]

    Contents

    [hide]

    1 Evolution

    o 1.1 Electronic media

    o 1.2 Social impact

    2 See also

    3 References

    4 Further reading

    Evolution[edit]

    The word medium comes from the Latin word medius (middle).

    The beginning of humancommunication through designed channels, i.e. not vocalizationor

    gestures, dates back to ancient cave paintings, drawn maps, and writing.[4]

    The Persian Empire(centred around present-day IranandAfghanistan) played an important role

    in the field of communication. It devised what might be described as the first real mail orpostal

    system, which is said to have been developed by the PersianemperorCyrus the Great(c. 550

    BC) after his conquest ofMedia. The role of the system as anintelligence gathering apparatus is

    well documented, and the service was (later) called angariae, a term that in time turned to

    indicate atax system. The Old Testament (Esther, VIII) makes mention of thissystem:Ahasuerus, king of Medes, used couriers for communicating his decisions.

    The word communication is derived from theLatinroot communicare. This was due to the Roman

    Empire also devising what might be described as a mailor postal system, in order to centralize

    control of the empire from Rome. This allowed forpersonal letters and for Rome to gather

    knowledge about events in its many widespread provinces. More advanced postal systems later

    appeared in the Islamic Caliphateand theMongol Empire during the Middle Ages.

    The term "media" in its modern application relating to communication channels is traced back to

    its first use as such by Canadian communications theoristMarshall McLuhan, who stated

    inCounterblast(1954): "The media are not toys; they should not be in the hands of Mother Goose

    and Peter Pan executives. They can be entrusted only to new artists, because they are art

    forms." By the mid-1960s, the term had spread to general use in North America and the United

    Kingdom. ("Mass media", in contrast, was, according to H.L. Mencken, used as early as 1923 in

    the United States.)[5]

    Electronic media[edit]

    Main article: Electronic media

    http://en.wikipedia.org/wiki/Data_storage_devicehttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Recordinghttp://en.wikipedia.org/wiki/Recordinghttp://en.wikipedia.org/wiki/Informationhttp://en.wikipedia.org/wiki/Datahttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/News_mediahttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-1http://en.wikipedia.org/wiki/Media_(communication)#cite_note-2http://en.wikipedia.org/wiki/Media_(communication)#cite_note-3http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)#Evolutionhttp://en.wikipedia.org/wiki/Media_(communication)#Electronic_mediahttp://en.wikipedia.org/wiki/Media_(communication)#Social_impacthttp://en.wikipedia.org/wiki/Media_(communication)#Social_impacthttp://en.wikipedia.org/wiki/Media_(communication)#See_alsohttp://en.wikipedia.org/wiki/Media_(communication)#Referenceshttp://en.wikipedia.org/wiki/Media_(communication)#Further_readinghttp://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit&section=1http://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Speech_productionhttp://en.wikipedia.org/wiki/Speech_productionhttp://en.wikipedia.org/wiki/Cave_paintingshttp://en.wikipedia.org/wiki/Mapshttp://en.wikipedia.org/wiki/Writinghttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-4http://en.wikipedia.org/wiki/Persian_Empirehttp://en.wikipedia.org/wiki/Persian_Empirehttp://en.wikipedia.org/wiki/Iranhttp://en.wikipedia.org/wiki/Iranhttp://en.wikipedia.org/wiki/Afghanistanhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Persian_peoplehttp://en.wikipedia.org/wiki/Emperorhttp://en.wikipedia.org/wiki/Cyrus_the_Greathttp://en.wikipedia.org/wiki/Cyrus_the_Greathttp://en.wikipedia.org/wiki/Medeshttp://en.wikipedia.org/wiki/Intelligence_gatheringhttp://en.wikipedia.org/wiki/Intelligence_gatheringhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Old_Testamenthttp://en.wikipedia.org/wiki/Estherhttp://en.wikipedia.org/wiki/Xerxes_Ihttp://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Mailhttp://en.wikipedia.org/wiki/Mailhttp://en.wikipedia.org/wiki/Romehttp://en.wikipedia.org/wiki/Romehttp://en.wikipedia.org/wiki/Personal_letterhttp://en.wikipedia.org/wiki/Caliphatehttp://en.wikipedia.org/wiki/Caliphatehttp://en.wikipedia.org/wiki/Mongol_Empirehttp://en.wikipedia.org/wiki/Mongol_Empirehttp://en.wikipedia.org/wiki/Middle_Ageshttp://en.wikipedia.org/wiki/Canadianshttp://en.wikipedia.org/wiki/Marshall_McLuhanhttp://en.wikipedia.org/wiki/Marshall_McLuhanhttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/H.L._Menckenhttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-5http://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit&section=2http://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Data_storage_devicehttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Recordinghttp://en.wikipedia.org/wiki/Informationhttp://en.wikipedia.org/wiki/Datahttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/News_mediahttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-1http://en.wikipedia.org/wiki/Media_(communication)#cite_note-2http://en.wikipedia.org/wiki/Media_(communication)#cite_note-3http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)#Evolutionhttp://en.wikipedia.org/wiki/Media_(communication)#Electronic_mediahttp://en.wikipedia.org/wiki/Media_(communication)#Social_impacthttp://en.wikipedia.org/wiki/Media_(communication)#See_alsohttp://en.wikipedia.org/wiki/Media_(communication)#Referenceshttp://en.wikipedia.org/wiki/Media_(communication)#Further_readinghttp://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit&section=1http://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Speech_productionhttp://en.wikipedia.org/wiki/Cave_paintingshttp://en.wikipedia.org/wiki/Mapshttp://en.wikipedia.org/wiki/Writinghttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-4http://en.wikipedia.org/wiki/Persian_Empirehttp://en.wikipedia.org/wiki/Iranhttp://en.wikipedia.org/wiki/Afghanistanhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Persian_peoplehttp://en.wikipedia.org/wiki/Emperorhttp://en.wikipedia.org/wiki/Cyrus_the_Greathttp://en.wikipedia.org/wiki/Medeshttp://en.wikipedia.org/wiki/Intelligence_gatheringhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Old_Testamenthttp://en.wikipedia.org/wiki/Estherhttp://en.wikipedia.org/wiki/Xerxes_Ihttp://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Mailhttp://en.wikipedia.org/wiki/Romehttp://en.wikipedia.org/wiki/Personal_letterhttp://en.wikipedia.org/wiki/Caliphatehttp://en.wikipedia.org/wiki/Mongol_Empirehttp://en.wikipedia.org/wiki/Middle_Ageshttp://en.wikipedia.org/wiki/Canadianshttp://en.wikipedia.org/wiki/Marshall_McLuhanhttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/H.L._Menckenhttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-5http://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit&section=2http://en.wikipedia.org/wiki/Electronic_media
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    In the last century, a revolution intelecommunications has greatly altered communication by

    providing new media for long distance communication. Thefirst transatlantic two-way radio

    broadcastoccurred in 1906 and led to common communication viaanalogue and digital media:

    Analog telecommunications include some radio systems, historicaltelephony systems,

    and historical TV broadcasts. Digital telecommunications allow forcomputer-mediated communication,telegraphy,

    and computer networks.

    Modern communication media now allow for intense long-distance exchanges between larger

    numbers of people (many-to-many communication via e-mail,Internet forums, andteleportation).

    On the other hand, many traditionalbroadcastmedia and mass media favorone-to-

    manycommunication (television,cinema, radio,newspaper,magazines, and alsofacebook).

    Electronic media is enjoying broader use every day with an increase in electronic devices being

    made. The meaning of electronic media, as it is known in various spheres, has changed with the

    passage of time. The term media has achieved a broader meaning nowadays as compared tothat given it a decade ago. Earlier, there was multimedia, once only a piece of software

    (application software) used to play audio (sound) and video (visual object with or without sound).

    Following this, it was CD (Compact Disc) and DVD (Digital Versatile Disc), then camera of 3G

    (Third Generation) applications in the field. In modern terms, the media includes all the software

    which are used in PC (Computer) or Laptop or Mobile Phone installed for normal or better

    performance of the system; today, however, hard discs (used to increase the installation capacity

    of data) of computer is an example of electronic media. This type of hard disc is becoming

    increasingly smaller in size. The latest inclusion in the field is magnetic media (magnetic stripe)

    whose application is common, in the fastest growing Information Technology field. Modern day IT

    media is commonly used in the banking sector and by the Income Tax Department for the

    purpose of providing the easiest and fastest possible services to the consumers. In this magnetic

    strip, account information linking to all the data relating to a particular consumer is stored. Credit

    card, Debit card, ATM card, High end travel card are comprised within the term Media as it is

    known today. The main features of these types of media are prepared unrecorded (blank form),

    and data is normally stored at a later stage as per the requirement of its user or consumer .

    Social impact[edit]

    Media technology has made communicating increasingly easier as time has passed throughout

    history. Today, children are encouraged to use media tools in school and are expected to have a

    general understanding of the various technologies available. The internet is arguably one of the

    most effective tools in media for communication. Tools such as e-mail,Skype,Facebook etc.,

    have brought people closer together and created newonline communities. However, some may

    argue that certain types of media can hinder face-to-face communication and therefore can result

    in complications like identity fraud.

    In a large consumer-driven society,electronic media(such as television) and print media(such

    asnewspapers) are important for distributing advertisement media. More technologically

    advanced societies have access to goods and services through newer media than less

    technologically advanced societies.

    http://en.wikipedia.org/wiki/Revolutionhttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Telephonyhttp://en.wikipedia.org/wiki/Telephonyhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Digital_signalhttp://en.wikipedia.org/wiki/Digital_signalhttp://en.wikipedia.org/wiki/Computer-mediated_communicationhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Computer_networkhttp://en.wikipedia.org/wiki/Many-to-manyhttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/Internet_forumhttp://en.wikipedia.org/wiki/Internet_forumhttp://en.wikipedia.org/wiki/Telecommunications_porthttp://en.wikipedia.org/wiki/Telecommunications_porthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Filmhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Magazinehttp://en.wikipedia.org/wiki/Magazinehttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Magnetic_stripe_cardhttp://en.wikipedia.org/wiki/Magnetic_stripe_cardhttp://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit&section=3http://en.wikipedia.org/wiki/Skypehttp://en.wikipedia.org/wiki/Skypehttp://en.wikipedia.org/wiki/Skypehttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Identity_fraudhttp://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Print_mediahttp://en.wikipedia.org/wiki/Print_mediahttp://en.wikipedia.org/wiki/Newspapershttp://en.wikipedia.org/wiki/Newspapershttp://en.wikipedia.org/wiki/Advertisement#Mediahttp://en.wikipedia.org/wiki/Advertisement#Mediahttp://en.wikipedia.org/wiki/New_mediahttp://en.wikipedia.org/wiki/Revolutionhttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Telephonyhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Digital_signalhttp://en.wikipedia.org/wiki/Computer-mediated_communicationhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Computer_networkhttp://en.wikipedia.org/wiki/Many-to-manyhttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/Internet_forumhttp://en.wikipedia.org/wiki/Telecommunications_porthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Filmhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Magazinehttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Magnetic_stripe_cardhttp://en.wikipedia.org/wiki/Magnetic_stripe_cardhttp://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit&section=3http://en.wikipedia.org/wiki/Skypehttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Identity_fraudhttp://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Print_mediahttp://en.wikipedia.org/wiki/Newspapershttp://en.wikipedia.org/wiki/Advertisement#Mediahttp://en.wikipedia.org/wiki/New_media
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    Media, through media and communications psychology, has helped to connect diverse people

    from far and near geographical location. It has also helped in the aspect of on-line or internet

    businesses and other activities that have an on-line version. All media intended to affect human

    behavior is initiated through communication and the intended behavior is couched in psychology.

    Therefore, understanding media and communications psychology is fundamental in

    understanding the social and individual effects of media. The expanding field of media andcommunications psychology combines these established disciplines in a new way.

    Timing change based on innovation and efficiency may not have a direct correlation with

    technology. The information revolution is based on modern advancements. During the 19th

    century, the information "boom" rapidly advanced because of postal systems, increase in

    newspaper accessibility, as well as schools "modernizing". These advancements were made due

    to the increase of people becoming literate and educated.[citation needed] The methodology of

    communication although has changed and dispersed in numerous directions based on the source

    of its socioculturalimpact.

    Media (singularmedium) are the storage andtransmissionchannels or tools used to storeand

    deliverinformation ordata. It is often referred to as synonymous with mass mediaornews media,

    but may refer to any means of information communication.[1][2][3]

    Contents

    [hide]

    1 Evolution

    o 1.1 Electronic media

    o 1.2 Social impact

    2 See also

    3 References

    4 Further reading

    Evolution[edit]

    The word medium comes from the Latin word medius (middle).

    The beginning of humancommunication through designed channels, i.e. not vocalizationor

    gestures, dates back to ancient cave paintings, drawn maps, and writing.[4]

    The Persian Empire(centred around present-day IranandAfghanistan) played an important role

    in the field of communication. It devised what might be described as the first real mail orpostal

    system, which is said to have been developed by the PersianemperorCyrus the Great(c. 550

    BC) after his conquest ofMedia. The role of the system as anintelligence gathering apparatus is

    well documented, and the service was (later) called angariae, a term that in time turned to

    indicate atax system. The Old Testament (Esther, VIII) makes mention of this

    system:Ahasuerus, king of Medes, used couriers for communicating his decisions.

    http://en.wikipedia.org/wiki/Models_of_communication#Psychology_of_communicationhttp://en.wikipedia.org/wiki/Information_revolutionhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Socioculturalhttp://en.wikipedia.org/wiki/Socioculturalhttp://en.wikipedia.org/wiki/Data_storage_devicehttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Recordinghttp://en.wikipedia.org/wiki/Recordinghttp://en.wikipedia.org/wiki/Informationhttp://en.wikipedia.org/wiki/Datahttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/News_mediahttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-1http://en.wikipedia.org/wiki/Media_(communication)#cite_note-2http://en.wikipedia.org/wiki/Media_(communication)#cite_note-3http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)#Evolutionhttp://en.wikipedia.org/wiki/Media_(communication)#Electronic_mediahttp://en.wikipedia.org/wiki/Media_(communication)#Social_impacthttp://en.wikipedia.org/wiki/Media_(communication)#Social_impacthttp://en.wikipedia.org/wiki/Media_(communication)#See_alsohttp://en.wikipedia.org/wiki/Media_(communication)#Referenceshttp://en.wikipedia.org/wiki/Media_(communication)#Further_readinghttp://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit&section=1http://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Speech_productionhttp://en.wikipedia.org/wiki/Speech_productionhttp://en.wikipedia.org/wiki/Cave_paintingshttp://en.wikipedia.org/wiki/Mapshttp://en.wikipedia.org/wiki/Writinghttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-4http://en.wikipedia.org/wiki/Persian_Empirehttp://en.wikipedia.org/wiki/Persian_Empirehttp://en.wikipedia.org/wiki/Iranhttp://en.wikipedia.org/wiki/Iranhttp://en.wikipedia.org/wiki/Afghanistanhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Persian_peoplehttp://en.wikipedia.org/wiki/Emperorhttp://en.wikipedia.org/wiki/Cyrus_the_Greathttp://en.wikipedia.org/wiki/Cyrus_the_Greathttp://en.wikipedia.org/wiki/Medeshttp://en.wikipedia.org/wiki/Intelligence_gatheringhttp://en.wikipedia.org/wiki/Intelligence_gatheringhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Old_Testamenthttp://en.wikipedia.org/wiki/Estherhttp://en.wikipedia.org/wiki/Xerxes_Ihttp://en.wikipedia.org/wiki/Models_of_communication#Psychology_of_communicationhttp://en.wikipedia.org/wiki/Information_revolutionhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Socioculturalhttp://en.wikipedia.org/wiki/Data_storage_devicehttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Recordinghttp://en.wikipedia.org/wiki/Informationhttp://en.wikipedia.org/wiki/Datahttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/News_mediahttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-1http://en.wikipedia.org/wiki/Media_(communication)#cite_note-2http://en.wikipedia.org/wiki/Media_(communication)#cite_note-3http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)#Evolutionhttp://en.wikipedia.org/wiki/Media_(communication)#Electronic_mediahttp://en.wikipedia.org/wiki/Media_(communication)#Social_impacthttp://en.wikipedia.org/wiki/Media_(communication)#See_alsohttp://en.wikipedia.org/wiki/Media_(communication)#Referenceshttp://en.wikipedia.org/wiki/Media_(communication)#Further_readinghttp://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit&section=1http://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Speech_productionhttp://en.wikipedia.org/wiki/Cave_paintingshttp://en.wikipedia.org/wiki/Mapshttp://en.wikipedia.org/wiki/Writinghttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-4http://en.wikipedia.org/wiki/Persian_Empirehttp://en.wikipedia.org/wiki/Iranhttp://en.wikipedia.org/wiki/Afghanistanhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Persian_peoplehttp://en.wikipedia.org/wiki/Emperorhttp://en.wikipedia.org/wiki/Cyrus_the_Greathttp://en.wikipedia.org/wiki/Medeshttp://en.wikipedia.org/wiki/Intelligence_gatheringhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Old_Testamenthttp://en.wikipedia.org/wiki/Estherhttp://en.wikipedia.org/wiki/Xerxes_I
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    The word communication is derived from theLatinroot communicare. This was due to the Roman

    Empire also devising what might be described as a mailor postal system, in order to centralize

    control of the empire from Rome. This allowed forpersonal letters and for Rome to gather

    knowledge about events in its many widespread provinces. More advanced postal systems later

    appeared in the Islamic Caliphateand theMongol Empire during the Middle Ages.

    The term "media" in its modern application relating to communication channels is traced back to

    its first use as such by Canadian communications theoristMarshall McLuhan, who stated

    inCounterblast(1954): "The media are not toys; they should not be in the hands of Mother Goose

    and Peter Pan executives. They can be entrusted only to new artists, because they are art

    forms." By the mid-1960s, the term had spread to general use in North America and the United

    Kingdom. ("Mass media", in contrast, was, according to H.L. Mencken, used as early as 1923 in

    the United States.)[5]

    Electronic media[edit]

    Main article: Electronic media

    In the last century, a revolution intelecommunications has greatly altered communication byproviding new media for long distance communication. Thefirst transatlantic two-way radio

    broadcastoccurred in 1906 and led to common communication viaanalogue and digital media:

    Analog telecommunications include some radio systems, historicaltelephony systems,

    and historical TV broadcasts.

    Digital telecommunications allow forcomputer-mediated communication,telegraphy,

    and computer networks.

    Modern communication media now allow for intense long-distance exchanges between larger

    numbers of people (many-to-many communication via e-mail,Internet forums, andteleportation).

    On the other hand, many traditionalbroadcastmedia and mass media favorone-to-

    manycommunication (television,cinema, radio,newspaper,magazines, and alsofacebook).

    Electronic media is enjoying broader use every day with an increase in electronic devices being

    made. The meaning of electronic media, as it is known in various spheres, has changed with the

    passage of time. The term media has achieved a broader meaning nowadays as compared to

    that given it a decade ago. Earlier, there was multimedia, once only a piece of software

    (application software) used to play audio (sound) and video (visual object with or without sound).

    Following this, it was CD (Compact Disc) and DVD (Digital Versatile Disc), then camera of 3G

    (Third Generation) applications in the field. In modern terms, the media includes all the software

    which are used in PC (Computer) or Laptop or Mobile Phone installed for normal or better

    performance of the system; today, however, hard discs (used to increase the installation capacityof data) of computer is an example of electronic media. This type of hard disc is becoming

    increasingly smaller in size. The latest inclusion in the field is magnetic media (magnetic stripe)

    whose application is common, in the fastest growing Information Technology field. Modern day IT

    media is commonly used in the banking sector and by the Income Tax Department for the

    purpose of providing the easiest and fastest possible services to the consumers. In this magnetic

    strip, account information linking to all the data relating to a particular consumer is stored. Credit

    card, Debit card, ATM card, High end travel card are comprised within the term Media as it is

    http://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Mailhttp://en.wikipedia.org/wiki/Mailhttp://en.wikipedia.org/wiki/Romehttp://en.wikipedia.org/wiki/Romehttp://en.wikipedia.org/wiki/Personal_letterhttp://en.wikipedia.org/wiki/Caliphatehttp://en.wikipedia.org/wiki/Caliphatehttp://en.wikipedia.org/wiki/Mongol_Empirehttp://en.wikipedia.org/wiki/Mongol_Empirehttp://en.wikipedia.org/wiki/Middle_Ageshttp://en.wikipedia.org/wiki/Canadianshttp://en.wikipedia.org/wiki/Marshall_McLuhanhttp://en.wikipedia.org/wiki/Marshall_McLuhanhttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/H.L._Menckenhttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-5http://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit&section=2http://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Revolutionhttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Telephonyhttp://en.wikipedia.org/wiki/Telephonyhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Digital_signalhttp://en.wikipedia.org/wiki/Digital_signalhttp://en.wikipedia.org/wiki/Computer-mediated_communicationhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Computer_networkhttp://en.wikipedia.org/wiki/Many-to-manyhttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/Internet_forumhttp://en.wikipedia.org/wiki/Internet_forumhttp://en.wikipedia.org/wiki/Telecommunications_porthttp://en.wikipedia.org/wiki/Telecommunications_porthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Filmhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Magazinehttp://en.wikipedia.org/wiki/Magazinehttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Magnetic_stripe_cardhttp://en.wikipedia.org/wiki/Magnetic_stripe_cardhttp://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Mailhttp://en.wikipedia.org/wiki/Romehttp://en.wikipedia.org/wiki/Personal_letterhttp://en.wikipedia.org/wiki/Caliphatehttp://en.wikipedia.org/wiki/Mongol_Empirehttp://en.wikipedia.org/wiki/Middle_Ageshttp://en.wikipedia.org/wiki/Canadianshttp://en.wikipedia.org/wiki/Marshall_McLuhanhttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/H.L._Menckenhttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-5http://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit&section=2http://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Revolutionhttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Telephonyhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Digital_signalhttp://en.wikipedia.org/wiki/Computer-mediated_communicationhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Computer_networkhttp://en.wikipedia.org/wiki/Many-to-manyhttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/Internet_forumhttp://en.wikipedia.org/wiki/Telecommunications_porthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Filmhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Magazinehttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Magnetic_stripe_cardhttp://en.wikipedia.org/wiki/Magnetic_stripe_card
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    known today. The main features of these types of media are prepared unrecorded (blank form),

    and data is normally stored at a later stage as per the requirement of its user or consumer .

    Social impact[edit]

    Media technology has made communicating increasingly easier as time has passed throughout

    history. Today, children are encouraged to use media tools in school and are exp