What are they doing?!Current trends in the kids digital space

10.2.13

Joi PodgornyDirector of Community Engagement

Smart Bomb Interactive

Who am I?Kids Entertainment Veteran

20 years front line and strategic Customer Service

15 years in interactive strategy, community/moderation and social media management(I was #2300 on Twitter, nbd)

I love charts, pugs, most TV, mashed potatoes & adventure

What brands have I worked on?

Why am I here?

To let you in on some known (and not so known) trends that are keeping the kiddos busy

in the digital space

Games Games Games

DS

Flash sites

Tablets

Phones

Consoles

So... What ARE they doing?

Videos Videos Videos

watching

commenting

making

sharing

What ELSE are they doing?

Real Life Host Videos

User Generated Content

Blogs, Wikia

Fan Fic, Fan Art

Minecraft

Music Videos, How to

Anything else?

AJ Blogs

Fan Art

How to/Codes/Cheats

And...MUSIC VIDEOS!

Oh, how they love to make music videos...

AJ Fans LOVE to make them

See more at http://youtube.com/PlayAnimalJam

A few more things...

Dual screens

Acronyms

Glitch Culture

Multi-Tasking

Watching others play

Trolling/Shaming

Filter Dodging

>13 yr old sites/apps

Parental CC Fraud

State of Moderation

Lack of Parental Involvement/Understanding

Questions?

Joi Podgorny

joi@animaljam.com

http://joipodgorny.com

@joipod