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Contents
03What has worked for us?
Subsection Subsection Subsection
Subsection Subsection Subsection
Subsection Subsection Subsection
Subsection Subsection Subsection
01About Ticketmaster / LNE
Who am I?
Who are Ticketmaster
Live Nation Entertainment
Large Number of Domains to migrate in
02Yammer related guidance
What problem is Yammer solving?
Looking at Yammer literature
Looking at the Yammer Success Centre
Producing internal guidance
04Moving forwards
Using the API for search in SPO
Looking at better analytics
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01About Ticketmaster
About Me
About Ticketmaster
Live Nation Entertainment
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#3 ecommerce site in the world
94% live-event goers aware of Ticketmaster
#1 market leader in 8 markets
Founded in the US in 1976,
Ticketmaster has established itself
as not just the market leader in
online ticket purchasing, but also the
destination for access to a diverse
and exciting world of live
entertainment.
With a huge and unrivalled
infrastructure across the globe, we
offer our clients and customers all of
the benefits and opportunities
available on an extensive scale.
We are also a founding member of
STAR (Society of Ticket Agents and
Retailers), a London-based trade
group that ensures quality and fair
business practices for the live event
ticketing industry.
About TicketmasterWho are we?
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Live Nation EntertainmentRegarding the wider family
Concerts have 23k events and 3k
artists over 33 countries. We also
produce over 60 festivals globally
each year, such as Download,
Calling and Wireless.
Media & sponsorship have over 750
brands, 34m unique visitors and 12m
mobile downloads
Artist Management have 50+
managers, 200+ artists and 750k
social media fans
Outside of these, there is also a
large number of joint ventures,
festivals and interest in emerging
markets that have access to our
network.
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02Yammer related guidance
What problem is Yammer solving?
Having a look at Yammer literature
Lessons learned from case studies
Internal guidance is needed
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What problem is Yammer solving?Is it a hard sell?
Most Software in a company meets a
need. Does Yammer break this
trend? Does an Enterprise Social
Network meet any perceivable need?
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Yammer Success CentreWhat could we use?
Network Launch Resources
Some interesting / useful resources here for launching New User Check List
Yammer Help Group
Network Growth Resources
More resources aimed at growing a network. Again a
mixed bag Guide to measuring worth is an interesting document
Release Schedule (Now Office 365 Roadmap)
YCN now part of the Office 365 network
Additional Training Resources
This section cross posts some content from the
previous two. There arte some getting started decks
for Exec level that we haven’t used
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Yammer Customer StoriesWhat could we learn?
Education & Public Sector Stories
UNICEF have provided a good case study about how
colleagues in the field can send / receive info
Financial Services & IT Stories
Manhattan Associates (US) also post a great case
study on how a senior Exec won’t just sponsor
Yammer; the users need to make it work and let the
management know
Manufacturing Stories
Quite a detailed case study on how little / no rules
were set up at Sharp’s Yammer instance and they
decided it was ok for staff to discuss hobbies /
interests
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Producing Internal guidance / literatureGive your users a helping hand
Provide Internal Guidance / Literature
Which tool is best for the job?
Internally, we have a range of tools for getting hold of people, some use Skype, others use Cisco Jabber, others prefer
email or the phone. Some users may feel confused which tool is the best to use
Make the Start Group region agnostic
Our start group was originally called “Yammer 101, which has a very regionalised meaning. Renaming this made it
more accessible and open to all newcomers
Use the New User Start List from the Success Centre
This is a good list to have at hand and can be used in conjunction with the Start Group.
Setting up and configuring the alerts
Showing users how to configure and check their alerts is important. Otherwise, Yammer can send a lot of notification
email, which can undermine the goal of….cutting down email
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03Some of our successes
International IT
Agile at TM International
International Process Improvement
One Nation on the Move
HR / Social
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International ITSetting an example
International IT Group
International IT are responsible for all non-US IT for the
regions. In this group, we discuss project updates,
discuss new technologies / new finds and general IT
banter.
We do make sure that this isn’t used to try and bypass
established IT support processes.
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Agile at TMSharing ideas and best practice
Agile at TM International
This group has allowed practioners of Agile to get
together and talk about its nuances and varieties but
in a very informal manner.
They have also run the occasional YamJam, with a
particular thought or suggestion in mind
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International Process ImprovementGive your users a helping hand
Process Improvement
This group is run by the continuous improvement
program that’s part of the International PMO team.
Most people in here are passive consumers.
We also used the Yammer Widget to get this group
within SharePoint sites and will soon be moving onto
the SPO App.
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One Nation on the MoveSports / fitness groups
One Nation on the Move
This group came up out of nowhere and focuses on
the running events and times of a lot of US
colleagues. As it was open, it allows everyone else
to join in.
London had a similar group for their own users,
which we linked in the links section./
We also set up a note for sharing IDs of our various
running applications for a bit of friendly competition
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HR / Social RelatedHR functions / perks
Other Examples (Groups)
Staff Ticketing
As a Ticketing company, we get to discuss ticketing for events globally via a concierge service.
Live Benefits
An area for users to discuss and ask questions about their benefit and health perks
All4One (Encouraging Diversity)
HR led global campaign to discuss diversity and tolerance in the workforce
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Other Misc UsesUsing tags / keywords
Other Examples (Non-Groups)
15th Anniversary of a Brand
One of the UK brands was celebrating its 15 year anniversary, so internally using a specific tag, marketing ran a little
campaign where staff were challenged to post a pic of themselves from 15 years ago
Danish Office Move
Danish Office Move: Using another tag, our Denmark team recently moved offices and marketing there set up a small
campaign internally for users to post their office move pictures
Recruitment
HR and internal recruitment occasionally post their available opportunities internally for us to look at. We run a
referral scheme and this means we can reach more or different internal users.
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04Moving forwards
Interacting with SharePoint Search
Getting more meaningful
reports/stats
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Using the API for integrating SPO SearchUsing tags / keywords
Integrating Yammer with SPO
Yammer Integration with SPO / SP2013 has been
slow, so using the API to surface results in our
search centres is something we’d like to explore
This would fit nicely alongside the Yammer Widgets
and the incoming Document Conversations
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Getting better quality reportsPlugging into the Data API
Yammer Dashboard / Analytics is limited
Only measures “interactivity”
The verified admins have access to a Dashboard that only measures interactivity. It doesn’t allow you to assess
passive consumption of content.
Limited to 7 / 30 days
The report only covers the last 7 days or 30 days. It doesn’t allow you to go any further back or to customise the
reports to see now the network is going Quarter on Quarter or Year on Year