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GENERAL INFORMATION Venue RDS Simmonscourt Pavilions Dublin 4 Dates 16th – 18th April 2010 Opening Hours Friday 16th 2.00pm – 10.00pm Sat 17th – Sun 18th 10.00am – 6.00pm Book a Stand Stand Rental Up to 9 Sq. Metres 250.00 per Sq. Metre (Includes stand fitting) 10 – 24 Sq. Metre 215.00 per Sq. Metre 25 – 49 Sq. Metre 195.00 per Sq. Metre Over 50 Sq. Metres 160.00 per Sq. Metre (Minimum Stand Size 6 Sq. Metres) Full Stand Fitting 35.00 per Sq. Metre. (in addition to space only charge) Back Wall and Sign 20.00 per Sq. Metre. (in addition to space only charge) VAT is additional @ 21% The Full Stand Fitting Package includes dividing walls, carpet and company name sign. Stand fitting is included on all stands up to 9 sq. metres and is mandatory in certain areas. Electrics must be ordered separately if re- quired including lighting. Payment Terms 25% deposit on bookings received before 1st March 2010 100% on bookings received after 1st March 2010 Balance of payment due by 1st March 2010 Stands may be reserved by completing and returning the Application for Space form below, together with the appropriate booking deposit. Organised by SDL Exhibitions Ltd 18 Main Street Rathfarnham Dublin 14 Tel. +353-1-4900600 Fax. +353-1-4908934 Email: [email protected] Web: www.sdlexpo.com The Spring Ideal Garden Show RDS Simmonscourt Pavilions 16th – 18th April 2010 www.idealhome.ie www.idealhome.ie 16 th – 18 th April 2010 RDS, Simmonscourt, Dublin @ The Spring Ideal Home Show The Organisers SDL Exhibitions Ltd. have over 30 years experience in running successful exhibitions in Ireland and have been organising the Ideal Homes Exhibition since 1994. SDL also organise the Irish Motorbike and Scooter Show, Xposé LIVE and a series of trade and industrial exhibitions. For sales enquiries contact: Paul Forrester Tel: 01-405-5555 Email: [email protected] Paul Browne Tel: 01-405-5545 Email: [email protected] Phill McManus Tel: 01-405-5553 Email: [email protected] I d e a l H o m e s I d e a l G a r d e n s Idea l Op por t unit y MEDIA SPONSORS SPONSORED BY

Spring Ideal Garden Show 2010 Brochure

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The Ideal Home Show is Ireland’s largest, best known and best attended exhibition for home owners for more than 15 years. Following the increased attendance and exceptional business done by exhibitors at the October 2009 event, a new Spring Ideal Home Show has being introduced incorporating the Spring Ideal Garden Show. The Ideal Home brand is prestigious, has integrity and is trusted by the Irish public attracting in excess of 30,000 home owners when last held, all in search of new ideas for their homes, lifestyle and gardens.

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Page 1: Spring Ideal Garden Show 2010 Brochure

GENERAL INFORMATION

Venue

RDS Simmonscourt Pavilions Dublin 4

Dates

16th – 18th April 2010

Opening Hours

Friday 16th 2.00pm – 10.00pmSat 17th – Sun18th 10.00am – 6.00pm

Book a Stand

Stand RentalUp to 9 Sq. Metres €250.00 per Sq. Metre(Includes stand fitting)

10 – 24 Sq. Metre €215.00 per Sq. Metre25 – 49 Sq. Metre €195.00 per Sq. MetreOver 50 Sq. Metres €160.00 per Sq. Metre(Minimum Stand Size 6 Sq. Metres)

Full Stand Fitting €35.00 per Sq. Metre.(in addition to space only charge)

Back Wall and Sign €20.00 per Sq. Metre.(in addition to space only charge)

VAT is additional @ 21%

The Full Stand Fitting Package includes dividing walls, carpet and companyname sign. Stand fitting is included on all stands up to 9 sq. metres and ismandatory in certain areas. Electrics must be ordered separately if re-quired including lighting.

Payment Terms

25% deposit on bookings received before 1st March 2010100% on bookings received after 1st March 2010Balance of payment due by 1st March 2010

Stands may be reserved by completing and returning the Application forSpace form below, together with the appropriate booking deposit.

Organised bySDL Exhibitions Ltd18 Main Street Rathfarnham Dublin 14Tel. +353-1-4900600Fax. +353-1-4908934Email: [email protected]: www.sdlexpo.com

The Spring Ideal Garden ShowRDS Simmonscourt Pavilions

16th – 18th April 2010

www.idealhome.ie

www.idealhome.ie

16th – 18th April 2010RDS, Simmonscourt, Dublin@ The Spring Ideal Home Show

The Organisers

SDL Exhibitions Ltd. have over 30 yearsexperience in running successfulexhibitions in Ireland and have beenorganising the Ideal Homes Exhibition since1994. SDL also organise the IrishMotorbike and Scooter Show, Xposé LIVEand a series of trade and industrialexhibitions.

For sales enquiries contact:

Paul ForresterTel: 01-405-5555Email: [email protected]

Paul BrowneTel: 01-405-5545Email: [email protected]

Phill McManusTel: 01-405-5553Email: [email protected]

Ideal Homes Ideal Gardens Ideal Opportunity

MEDIA SPONSORS

SPONSORED BY

Page 2: Spring Ideal Garden Show 2010 Brochure

Help Your Business Grow Exhibitat the New Ideal Garden ShowThe Ideal Home Show is Ireland’s largest, best known and bestattended exhibition for home owners for more than 15 years.

Following the increased attendance and exceptional business doneby exhibitors at the October 2009 event, a new Spring Ideal HomeShow has being introduced incorporating the Spring Ideal GardenShow.

The Ideal Home brand is prestigious, has integrity and is trusted by theIrish public attracting in excess of 30,000 home owners when lastheld, all in search of new ideas for their homes, lifestyle and gardens.

High Profile SupportThe Ideal Garden Show will include a series of interesting andinformative gardening demonstrations and talks by high profilegardening personalities including Gerry Daly.

The Demos are being sponsored by B&Q and will be promoted inthe Irish Garden Magazine, www.gardens.ie and on TV3 including anoutside broadcast from the RDS on the opening morning.

Perfect TimingThe Ideal Garden Show is timed for mid April – the height of theplanting and planning season for the coming summer. By April eventhe most reluctant gardener is forced out of doors and the marketfor Planting, Garden Furniture, Garden Equipment, Landscaping andBarbequing is at its peak.

Considerable direct sales are anticipated for exhibitors with suitableproducts and services.

The VenueThe RDS has proven time and time again to be the best possiblevenue for consumer events. Its central location, access to publictransport and recent upgrading of the halls has ensured that thevast majority of consumer events held in the RDS have provensuccessful even in these recessionary times.

Special Offer – Feature StandsLandscapers and Suppliers who wish to show their creativity anddesign skills can apply for free display space equal to the area ofstand space booked. To apply simply send a drawing or plan to theorganisers with your stand booking form for consideration. Thenumber of free display areas is limited and acceptance ofapplications is at the discretion of the organisers.

Numbers Up at Consumer ShowsThe current economic downturn has resulted in an increase inattendance at many consumer events as shoppers are back in themarket place researching what is on offer before they buy.Consumer events like the Ideal Home Show and the Ideal GardenShow provide consumers with the value and choice that can only befound when up to 300 exhibitors are gathered in one place, eachwith their own special offering.

MEDIA EXPOSURESDL Exhibitions Ltd has consistently invested a large proportion ofthe turnover of each event in an advertising and marketing campaignto ‘Get the Visitors There’.

Our extensive Advertising, Marketing and PR plan includes TV, Radio,Press, Magazine and an comprehensive online campaign to both SDLand our partner’s permission database. Joint promotions, competitionsand give-a-ways are arranged with exhibitors where appropriate.

Media Partners Include:Irish Garden Magazine, TV3’s Ireland AM,Independent Newspapers, FM104, Ireland’sHome Interiors & Living Magazine, Moving InMagazine and Select Interiors.

REAL hand-on-hand, face-to-face interactionBUILD relationships

MEET thousands of buyersMAKE sales on the spot

LAUNCH new products and services

RAISE the profile of your business

REACH new customers in one place

GROW your customer base

ADD value to your business

KEY media delivering a large targeted audience

WHY IT WORKSThe Ideal Home Show has a proven track record withexhibitors and visitors and attracts an established andloyal customer base. It provides the RIGHT TOOLS, theRIGHT MESSAGES and the RIGHT ARENA in which you cando business with your target market.

90% of exhibitors said their participation was eitherworthwhile or very worthwhile

89% of visitors rated their visit as worthwhile orvery worthwhile

89% of visitors said they would return the next year

76% did not visit any other RDS home improvementshow

89% of visitors made or will make a purchase as aresult of their visit

Ideal Homes Ideal Gardens Ideal Opportunity

WHY YOU SHOULD BE THERE

THE IDEAL HOME SHOW GETS RESULTS

(Sources: Independent Visitor Survey by Business InformationGroup- 2009 Event)

Gerry DalyEditor of the Irish Garden Magazine

PlantingGarden FurnitureGarden EquipmentLandscapingBarbequing

at SPRING IDEAL HOME SHOWRDS, Simmonscourt, Dublin 4

16th - 18th April, 2010