“GETTING THE MOST OUT OF

CONTENT & SOCIAL POTENTIAL

IN DIGITAL MEDIA”

Piotr Grządziel - Independent ConsultantEx Digital Officer at Grupa Żywiec (Poland)

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CONTENT IS THE KING

THINK & GO OUTSIDE OF THE LITTLE BOX...

InteractiveMediaManager.plSource: Razorfish

ATTENTION SHIFT

InteractiveMediaManager.plSource: GoViral

InteractiveMediaManager.plSource: Razorfish

DIGITAL VS. SOCIAL STRATEGY

MAJOR DIFFERENCE

Digital strategy

uses digital platform to reduce costs of marketing, acquiring and servicing consumers

Social strategy

creates platforms for people that help to create new or reinforce current relationships resulting for the company in reduced costs or increased prices

Company Company

Face

book

Twitt

er

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NEW MEDIA PLANNING APPROACH

THE OLD SCHOOL WAY

IdeaMedia+ =

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THE OLD SCHOOL WAY“BIGGER BUDGET”

Idea

Media+ =

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WOULD YOU LIKE TO SAVE UP TO 60% OF YOUR MEDIA BUDGET?

... and get 5x better ROI on the existing investments?

POWER OF SOCIAL

Idea

Media

ThingEvent WOMM

Media coverage

+ =+

Consumer insightCSR

Cultural contextUseful content

Relevant entertainmentSocial Gene

+

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